Freq AvgPurc Years Loyalty

15 24765 3 0
17 18654 4 0
29 20320 1 0
25 41230 7 1
29 31462 5 1
41 7232 6 0
14 45352 4 0
27 45320 5 1
32 51500 5 1
29 45782 7 1
40 59990 9 1
13 8920 3 0
33 23250 5 1
3 35000 6 0
18 14235 2 0
21 25550 3 0
39 33330 7 1
31 31654 4 1
Freq AvgPurc Years Loyalty Logistic Regression
15 24765 3 0 # Iter 20
17 18654 4 0 #NAME? #NAME? #NAME? #NAME?
29 20320 1 0 #NAME? #NAME? #NAME? #NAME?
25 41230 7 1 #NAME? #NAME? #NAME? #NAME?
29 31462 5 1 #NAME? #NAME? #NAME? #NAME?
41 7232 6 0 #NAME? #NAME? #NAME? #NAME?
14 45352 4 0
27 45320 5 1
32 51500 5 1
29 45782 7 1
40 59990 9 1
13 8920 3 0
33 23250 5 1 ROC Cur
3 35000 6 0 1
18 14235 2 0 0.9
21 25550 3 0 0.8

True Positive Rate

39 33330 7 1 0.7
0.6
31 31654 4 1 0.5
0.4
0.3
0.2
0.1
0
0 0.1 0.2 0.3 0.4 0
False Positi
 LL statistics Covariance matrix
Alpha 0.05
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME?
#NAME? #NAME?
#NAME? #NAME?
#NAME? #NAME?
#NAME? #NAME?

ROC Curve

0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

False Positive Rate
 Converge Classification Table

#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?

#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME?

Cutoff 0.5

AUC 1
 Intercept Freq AvgPurc Years product
-0.743 0.010 0.000 0.035 1.296545E-05

https://www.youtube.com/watch?v=xKA-fOCENaY

Person# Freq AvgPurc Years Loyalty Score Prob 1-Prob Likelihood

1 15.00 24765.00 3.00 0 -0.36 0.41 0.59 0.59
2 17.00 18654.00 4.00 0 -0.34 0.42 0.58 0.58
3 29.00 20320.00 1.00 0 -0.32 0.42 0.58 0.58
4 25.00 41230.00 7.00 1 -0.04 0.49 0.51 0.49
5 29.00 31462.00 5.00 1 -0.12 0.47 0.53 0.47
6 41.00 7232.00 6.00 0 -0.09 0.48 0.52 0.52
7 14.00 45352.00 4.00 0 -0.24 0.44 0.56 0.56
8 27.00 45320.00 5.00 1 -0.07 0.48 0.52 0.48
9 32.00 51500.00 5.00 1 0.01 0.50 0.50 0.50
10 29.00 45782.00 7.00 1 0.02 0.51 0.49 0.51
11 40.00 59990.00 9.00 1 0.27 0.57 0.43 0.57
12 13.00 8920.00 3.00 0 -0.46 0.39 0.61 0.61
13 33.00 23250.00 5.00 1 -0.12 0.47 0.53 0.47
14 3.00 35000.00 6.00 0 -0.33 0.42 0.58 0.58
15 18.00 14235.00 2.00 0 -0.42 0.40 0.60 0.60
16 21.00 25550.00 3.00 0 -0.30 0.43 0.57 0.57
17 39.00 33330.00 7.00 1 0.06 0.51 0.49 0.51
18 31.00 31654.00 4.00 1 -0.13 0.47 0.53 0.47

-416.975 9.478 0.006 -5.733 -143.414 0.00 1.00 1.00

maximum loglikelihood SUMMARY OUTPUT
-11.2532 22.50644
Regression Statistics
Multiple R 0.814091
R Square 0.662744
Ln Likelihood -2LL Adjusted R 0.590475
-0.53 1.055093 Standard E 0.329247
-0.54 1.075335 Observatio 18
-0.55 1.094707
-0.71 1.428314 ANOVA
-0.76 1.510485 df SS MS F
-0.65 1.301527 Regression 3 2.982349 0.994116 9.170502
-0.58 1.164032 Residual 14 1.517651 0.108404
-0.73 1.458833 Total 17 4.5
-0.69 1.376687
-0.68 1.365234 Coefficients
Standard Error t Stat P-value
-0.57 1.132436 Intercept -0.743198 0.250833 -2.962915 0.01028
-0.49 0.976105 Freq 0.023172 0.008609 2.691582 0.017543
-0.76 1.511609 AvgPurc 1.561E-05 6.821E-06 2.288038 0.038207
-0.54 1.085235 Years 0.035066 0.05506 0.636859 0.534493
-0.50 1.008575
-0.55 1.108497
-0.66 1.32825
-0.76 1.525489

0.00
Significance F
0.001309

Lower 95%Upper 95%Lower 95.0%Upper 95.0%

-1.281181 -0.205214 -1.281181 -0.205214
0.004707 0.041637 0.004707 0.041637
9.771E-07 3.024E-05 9.771E-07 3.024E-05
-0.083027 0.153159 -0.083027 0.153159
Freq AvgPurc Years Loyalty intercept 1
15 24765 3 0 slope1 0.01
17 18654 4 0 slope2 0.00004
29 20320 1 0 slope3 0.002
25 41230 7 1
29 31462 5 1 Person# Freq AvgPurc Years
41 7232 6 0 1 15 24765 3
14 45352 4 0 2 17 18654 4
27 45320 5 1 3 29 20320 1
32 51500 5 1 4 25 41230 7
29 45782 7 1 5 29 31462 5
40 59990 9 1 6 41 7232 6
13 8920 3 0 7 14 45352 4
33 23250 5 1 8 27 45320 5
3 35000 6 0 9 32 51500 5
18 14235 2 0 10 29 45782 7
21 25550 3 0 11 40 59990 9
39 33330 7 1 12 13 8920 3
31 31654 4 1 13 33 23250 5
14 3 35000 6
25 31308 5 1 15 18 14235 2
10.44312 14840.07 2.016274 0.514496 16 21 25550 3
17 39 33330 7
18 31 31654 4
 product maximum loglikelihood
1.376506E-09 -20.4037

Loyalty Score Prob 1-Prob Likelihood Ln Likelihood

0 2.1466 0.895351 0.10465 0.1046 -2.2571
0 1.92416 0.872602 0.1274 0.1274 -2.0604
0 2.1048 0.891369 0.10863 0.1086 -2.2198
1 2.9132 0.948495 0.0515 0.9485 -0.0529
1 2.55848 0.928141 0.07186 0.9281 -0.0746
0 1.71128 0.847002 0.153 0.1530 -1.8773
0 2.96208 0.950831 0.04917 0.0492 -3.0125
1 3.0928 0.956595 0.04341 0.9566 -0.0444
1 3.39 0.967391 0.03261 0.9674 -0.0332
1 3.13528 0.958325 0.04168 0.9583 -0.0426
1 3.8176 0.978492 0.02151 0.9785 -0.0217
0 1.4928 0.816498 0.1835 0.1835 -1.6955
1 2.27 0.906362 0.09364 0.9064 -0.0983
0 2.442 0.919974 0.08003 0.0800 -2.5254
0 1.7534 0.852381 0.14762 0.1476 -1.9131
0 2.238 0.90361 0.09639 0.0964 -2.3394
1 2.7372 0.939186 0.06081 0.9392 -0.0627
1 2.58416 0.929835 0.07016 0.9298 -0.0727
Freq AvgPurc Years Loyalty Logistic Regression
15 24765 3 0 # Iter 20
17 18654 4 0 #NAME? #NAME? #NAME? #NAME?
29 20320 1 0 #NAME? #NAME? #NAME? #NAME?
25 41230 7 1 #NAME? #NAME? #NAME? #NAME?
29 31462 5 1 #NAME? #NAME? #NAME? #NAME?
41 7232 6 0 #NAME? #NAME? #NAME? #NAME?
14 45352 4 0
27 45320 5 1
32 51500 5 1
29 45782 7 1
40 59990 9 1
13 8920 3 0
33 23250 5 1
3 35000 6 0
18 14235 2 0
21 25550 3 0
39 33330 7 1
31 31654 4 1
 LL statistics Covariance matrix
Alpha 0.05
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME?
#NAME? #NAME?
#NAME? #NAME?
#NAME? #NAME?
#NAME? #NAME?

ROC Curve
1
0.9
0.8

True Positive Rate

0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
0 0.1 0.2 0.3 0.4 0.5 0.6
False Positive Rate
 Converge Classification Table

#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?

#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME? #NAME? #NAME? #NAME?
#NAME? #NAME? #NAME? #NAME?

Cutoff 0.5

AUC 1

ROC Curve

2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

False Positive Rate
Freq AvgPurc Years Loyalty
15 24765 3 Loyal Disloyal
17 18654 4 Loyal Disloyal
29 20320 1 Loyal Disloyal
25 41230 7 Disloyal Loyal
29 31462 5 Disloyal Loyal
41 7232 6 Loyal Disloyal
14 45352 4 Loyal Disloyal
27 45320 5 Disloyal Loyal
32 51500 5 Disloyal Loyal
29 45782 7 Disloyal Loyal
40 59990 9 Disloyal Loyal
13 8920 3 Loyal Disloyal
33 23250 5 Disloyal Loyal
3 35000 6 Loyal Disloyal
18 14235 2 Loyal Disloyal
21 25550 3 Loyal Disloyal
39 33330 7 Disloyal Loyal
31 31654 4 Disloyal Loyal
Freq AvgPurc Years Loyalty
15 24765 3 Disloyal
17 18654 4 Disloyal
29 20320 1 Disloyal
25 41230 7 Loyal
29 31462 5 Loyal
41 7232 6 Disloyal
14 45352 4 Disloyal
27 45320 5 Loyal
32 51500 5 Loyal
29 45782 7 Loyal
40 59990 9 Loyal
13 8920 3 Disloyal
33 23250 5 Loyal
3 35000 6 Disloyal
18 14235 2 Disloyal
21 25550 3 Disloyal
39 33330 7 Loyal
31 31654 4 Loyal
Intercept Freq AvgPurc Years maximum loglikelihood
-0.743198 0.023172 1.561E-05 0.035066 -10.39333

Person# Freq AvgPurc Years Loyalty Score Prob LikelihoodLn Likelihood

1 15 24765 3 0 0.096095 0.524005169 0.475995 -0.742348
2 17 18654 4 0 0.08213 0.520520929 0.479479 -0.735055
3 29 20320 1 0 0.281002 0.569791887 0.430208 -0.843486
4 25 41230 7 1 0.725052 0.673718461 0.673718 -0.394943
5 29 31462 5 1 0.595159 0.644548059 0.644548 -0.439206
6 41 7232 6 0 0.530133 0.629514049 0.370486 -0.99294
7 14 45352 4 0 0.429292 0.605704477 0.394296 -0.930655
8 27 45320 5 1 0.765098 0.682459545 0.68246 -0.382052
9 32 51500 5 1 0.977412 0.726594318 0.726594 -0.319387
10 29 45782 7 1 0.888785 0.708639284 0.708639 -0.344409
11 40 59990 9 1 1.435557 0.807765741 0.807766 -0.213483
12 13 8920 3 0 -0.197545 0.450773788 0.549226 -0.599245
13 33 23250 5 1 0.559683 0.636379199 0.636379 -0.451961
14 3 35000 6 0 0.082963 0.520728743 0.479271 -0.735489
15 18 14235 2 0 -0.033797 0.491551543 0.508448 -0.676391
16 21 25550 3 0 0.24738 0.561531547 0.438468 -0.824467
17 39 33330 7 1 0.926168 0.716297224 0.716297 -0.33366
18 31 31654 4 1 0.609435 0.647811873 0.647812 -0.434155
m loglikelihood SUMMARY OUTPUT

Regression Statistics
Ln Likelihood Multiple R 0.814091
R Square 0.662744
Adjusted R 0.590475
Standard E 0.329247
Observatio 18

ANOVA
df SS
Regression 3 2.982349
Residual 14 1.517651
Total 17 4.5

Coefficients
Standard Error
Intercept -0.743198 0.250833
Freq 0.023172 0.008609
AvgPurc 1.561E-05 6.821E-06
Years 0.035066 0.05506
 MS F Significance F
0.994116 9.170502 0.001309
0.108404

t Stat P-value Lower 95%Upper 95%Lower 95.0%Upper 95.0%

-2.962915 0.01028 -1.281181 -0.205214 -1.281181 -0.205214
2.691582 0.017543 0.004707 0.041637 0.004707 0.041637
2.288038 0.038207 9.771E-07 3.024E-05 9.771E-07 3.024E-05
0.636859 0.534493 -0.083027 0.153159 -0.083027 0.153159