A COMPARATIVE ANALYSIS OF GRADE 12 ABM STUDENTS’ PERCEPTIONS OF

PURCHASING IN SHOPEE AND LAZADA AT LAGRO HIGH SCHOOL 

Background Of the Study 

Submitted by:
ABM 12-ARANETA
Group 3

RESEARCHERS:

Villegas, Jesfie, U.
Pangilinan, Kim, P.
Almelia, Avegail V.
Bonagan, Jennalyn, N.
Garcia, Vincent, E.
Ybañez, Keithrine Kaye A.
Jarabe, Joriz

__________________
Meinrad C. Bautista, Ph.D.
Research Adviser
 A COMPARATIVE ANALYSIS OF GRADE 12 ABM STUDENTS’ PERCEPTIONS OF
PURCHASING IN SHOPEE AND LAZADA AT LAGRO HIGH SCHOOL 

E-commerce is an industry that has rapidly grown in our country in value over the
years, especially in the midst of a COVID-19 pandemic. As people embraced social
distancing, they turned to online shopping more than ever before. Consumers now use
their digital devices for expanding their different purposes, even for shopping. This study
aims to compare the perceptions of grade 12 ABM students in purchasing to the top 2
E-commerce apps in the Philippines: Shopee and Lazada. This type of research is
comparative research with a quantitative approach. Among these E-commerce start-
ups, we choose Shopee and Lazada as our research objects because it is generally
been used by consumers over the years, as it is the most basic E-commerce with a
form of customer-to-customer that provides various kinds of necessities for everyone.
However, consumers encounter different factors that affect their own perceptions of
purchasing in Shopee and Lazada: Product Quality Issues; It is the most common
problem faced by customers as the reviews are not reliable and different from the actual
quality of the goods, which also leads to Missing Product Information; Without sufficient
product details like features, descriptions images, and videos, visitors are likely to get
confused and go back to another site where they’ll be able to get clearer information.
Slow shipping process; The delivery on time makes the consumers happy and they will
express it by its ratings. Unfortunately, this is beyond the seller’s capacity. Lack of
Payment Option; this option is another issue faced by the customers. When the method
of payment that consumers prefer is not available, it makes the customer less
interested, and leads to finding another site. Those are the most common factors that
affect their perceptions in purchasing: Shopee and Lazada. Providing a better user, and
customer, experience is the key to increasing sales volume and profit. 

Lazada's e-commerce site was originally launched in 2012 in five Asian

countries, including Thailand. Shopee, a Sea company, was first launched in Singapore
in 2015 and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia,
Vietnam, and the Philippines. In June 2019, Lazada launched ‘Laz Live’, allowing sellers
and invited hosts to conduct live streaming shows that engage with their users. This
allowed the physical in-store experience to be replicated online, comfortably filling what
an e-commerce store lacks. On the other hand, Shopee had an idea and took the
opportunity to compete with Lazada. They launched the same feature, Shopee Live,
and covered the existing markets Lazada covered, which is extremely effective, as
sellers and brands claimed to see a 75% surge in sales after participating in the live-
streaming sessions. Taking a step further, they also launched ‘Shopee Live’, ‘Shopee
Quiz.’ Shopee did not stop there and kept launching activities that allowed a large group
of consumers to participate and offered benefits in it.
 On top of that, it also benefits Shoppe's likelihood of winning. On the other hand,
Lazada launched a similar feed function all the way back in early 2019. However, this
feature did not gain much traction, and its commission structure has been viewed as a
source of contention due to the fact that it depletes a major portion of a store’s profit.
Shopee proves to be a formidable competitor as it has more than 76 million monthly
web visits while Lazada has over 39 million visits per month. It appears that Shopee
ranks first on both App Store and Google Play Store. Meanwhile, Lazada takes second
place.

Furthermore, Shopee and Lazada continuously provide consumers with

necessities along with their development. With their different marketing strategies that
fulfill the consumers' satisfaction, these 2 E-commerce have a growing number of new
customers each year. The potential contribution of this study is to provide an insightful
comparison of consumers' perceptions of the two E-commerce: Shopee and Lazada. 
 
Adrian, M. (2022, February 9). Lazada Or Shopee? Which Platform Can Help You Sell More?

iMoney.ph. Retrieved October 9, 2022, from https://www.imoney.ph/articles/shopee-vs-

lazada-philippines/

Anbalagan, A. (2020, July 17). How did Shopee overtake Lazada as the leading ecommerce firm

in SEA? The Low Down - Momentum Works. Retrieved October 9, 2022, from

https://thelowdown.momentum.asia/how-did-shopee-overtake-lazada-as-the-leading-

ecommerce-firm-in-sea/?fbclid=IwAR1Wc2MxHIIildxV_S5KWkA5vY

iaImnXs7WEdOfrcbcRJ9DLPvt2BzwirM

Jay Pagkatotohan. (2022, January 17). [Battle of the Brands] Lazada vs Shopee: Which is the

Better Online Shopping Site? Retrieved October 9, 2022, from

https://www.moneymax.ph/personal-finance/articles/lazada-vs-shopee-review

McTester, L. (2008). Pdf Upload from Ap3. SSRN Electronic Journal.

https://doi.org/10.2139/ssrn.1322050

Journal of Business and Management Studies. (2022, March 31). Understanding the Influence of

Mobile Interface of Shopee and Lazada on Customer Conversion | Journal of Business

and Management Studies. Journal of Business and Management Studies -. Retrieved

October 9, 2022, from https://al-kindipublisher.com/index.php/jbms/article/view/3092?

fbclid=IwAR2RPHBDqu0ESlRs1iD0HWey_-

Fj_PXw3BWohGvXn1uHZEvcIGhIe3vKG0I