BUSINESS STATISTICS

ASSIGNMENT 1

SECTION C - GROUP 9

MEMBERS:
P22176 RUPAL YADAV
P22173 RAJANI MEENA
P22138 ANUSHKA JINDAL
P22141 BHAVNA PATHAK
P22175 ROHAN NATHURAM SAKPAL
P22177 RUPAYAN DAS
 PROBLEM DEFINITION
The market research team at AdRight is assigned the task to identify the profile of the typical
customer for each treadmill product offered by CardioGood Fitness. The market research team
decides to investigate whether there are differences across the product lines with respect to
customer characteristics. The team decides to collect data on individuals who purchased a
treadmill at a CardioGood Fitness retail store during the prior three months. The data is given in
excel file. The team identifies the following customer variables to study: product purchased
(TM195, TM498, or TM798); gender; age, in years; education (in years); marital status (single
or partnered); annual household income ($); average number of times the customer plans to use the
treadmill each week; average number of miles the customer expects to walk/run each week; and
self-rated fitness on an 1-to-5 ordinal scale, where 1 is poor and 5 is excellent. Based on
the information and the discussion in the sessions, prepare a report..

Solution/Analysis :
After looking at the data file, we were able to draw the following conclusions:

1. Around 44.44% of people prefer and bought TM195, followed by 33.33% buying
TM498 and the rest, 22.22% buying TM798.

Total

Count of
Row Labels Miles
22.22% TM195
TM498
TM195 44.44%
44.44% TM798 TM498 33.33%
TM798 22.22%
Grand Total 100.00%
33.33%

2. The average miles a person walked on TM798 was the highest at 166.9 Miles, then TM498 at
87.93, and then TM195 at 82.78. The grand total was 102.194 miles on an average travelled
by a consumer.
Row Labels Average of Average of Average of Average of Average of Average of
Age Education Usage Fitness Income Miles
Row Labels Average of Miles
TM195 82.7875
TM498 87.93333333
TM798 166.9
Grand Total 103.1944444
TM195 28.55 15.0375 3.0875 2.9625 46418.025 82.7875
Female 28.45 15.1 2.9 2.875 46020.075 76.2
Partnere
d 28.3333 14.8889 2.8519 2.8519 46153.7778 74.9259
Single 28.6923 15.5385 3 2.9231 45742.3846 78.8462
Male 28.65 14.975 3.275 3.05 46815.975 89.375
Partnere
d 31.3810 15.4286 3.2857 2.8571 50028 80.1905
Single 25.6316 14.4737 3.2632 3.2632 43265.8421 99.5263
TM498 28.9 15.1167 3.0667 2.9 48973.65 87.9333
Female 29.1034 15.2069 3.1379 2.8621 49336.4483 87.3448
Partnere
d 30 15.2 3.3333 2.9333 49724.8 94
Single 28.1429 15.2143 2.9286 2.7857 48920.3571 80.2143
Male 28.7097 15.0323 3 2.9355 48634.2581 88.4839
Partnere
d 30.3810 15.2857 2.8571 2.9048 49378.2857 87.2381
Single 25.2 14.5 3.3 3 47071.8 91.1
TM798 29.1 17.325 4.775 4.625 75441.575 166.9
Female 27 17.8571 5 4.5714 73633.8571 180
Partnere
d 29 17.5 5.25 5 84972.25 215
Single 24.3333 18.3333 4.6667 4 58516 133.3333
Male 29.5455 17.2121 4.7273 4.6364 75825.0303 164.1212
Partnere
d 30 17.4211 4.8421 4.6316 81431.3684 176.3158
Single 28.9286 16.9286 4.5714 4.6429 68216.4286 147.5714
Grand Total 28.7889 15.5722 3.4556 3.3111 53719.5778 103.1944

Total
180 166.9
160
140
120 87.93333333 Total
100 82.7875 33333
80
60
40
20
0
TM195 TM498 TM798

3. The below table gives a wider and an in-depth look at the spending patterns of married and
unmarried people and on an average, the age of buying a particular exercise machine along
with the average age of education.

3.1. The average age of people using TM195 was 28.55

3.2. The average age of people using TM498 was 28.9
3.3. The average age of people using TM195 was 29.1

We inferred that with growing age, people prefer TM195 more.

We also inferred from the table that average level of fitness is highest at TM798, then at TM195 and
then at TM498.

It can also be inferred that people with more average age of education prefer TM798 exercise
machine.

4. We also analysed that the count usage of both genders. It seemed that male used the machines more
than females, especially the ones who were married. Similarly, married women exercised more.

Count of
Row Labels Usage
Total
Female 42.22%
40.00%
Partnered 25.56% 35.00%
Single 16.67% 30.00%
Male 57.78% 25.00% Total
20.00%
Partnered 33.89% 15.00%
Single 23.89% 10.00%
5.00%
Grand Total 100.00% 0.00%
Partnered Single Partnered Single
Female Male

5. Average education of people getting TM798 was more than that of the other two, at 17.325.

Average of Age
Product Education
TM195 15.0375 Mean 28.78888889
TM498 15.11666667 Standard Error 0.517537794
TM798 17.325 Median 26
Mode 25
Standard
Deviation 6.943498135
Sum of Education by Sample Variance 48.21216636
Product Kurtosis 0.409709957
18 Skewness 0.982160826
17 Range 32
16
Minimum 18
15
Maximum 50
14
Sum 5182
13
TM195 TM498 TM798 Count 180

6. The trendline is showing as going down, which means with age, people have other priorities and
hence are not so interested in taking time out only for exercising.
 30
Age-Count Analysis
25
20

Members
15
10
5
0
15 20 25 30 35 40 45 50 55
Age Bracket

7. The income is seen as follows of the entire data population given to us:

Income

Mean 46418.025
Standard Error 1014.703408
Median 46617
Mode 46617
Standard Deviation 9075.78319
Sample Variance 82369840.51
Kurtosis -0.621311923
Skewness 0.17662141
Range 38658
Minimum 29562
Maximum 68220
Sum 3713442
Count 80

Income
80000
70000
60000
50000 Income
40000 Linear (Income)
30000
20000
10000
0
5 5 5 5 5 5 5 5
19 19 19 19 19 19 19 19
T TM TM TM TM TM TM TM
M

8. In depth analysis of the incomes of both married and unmarried people are given as follows:
 52274.39534
Single 26.60465116 88372
27907

Male
59585.70491
Partnered 30.60655737 80328
70492

Single 28 48502.8
Female

50693.76086
Partnered 28.93478260 95652
86956
0 20000 40000 60000 80000

9. Income range of people buying TM195. Median is 46617.

Income

Mean 46418.025
Standard Error 1014.703408
Median 46617
Mode 46617
Standard Deviation 9075.78319
Sample Variance 82369840.51
Kurtosis -0.621311923
Skewness 0.17662141
Range 38658
Minimum 29562
Maximum 68220
Sum 3713442
Count 80

Other conclusions we drew after analyzing:

10. More people between the ages of 48 and 52 have the minimum usage out of all age groups.
11. More people between the ages of 23 and 27 have the maximum usage out of all age groups.
12. The ratio of partnered to single customers for product TM498 is 3:2.
13. The ratio of partnered to single customers for product TM195 is 3:2.
14. The ratio of partnered to single customers for product TM798 is 1.35:1.
15. The average income of males is more than that of females at 3:2.
16. Most customers have 16 years of education.