DISCIPLINE AND IDEAS IN THE APPLIED SOCIAL SCIENCES

2ND SEMESTER – QUARTER 2

LESSON 1
The Settings, Processes, Methods, and Tools in
Communication

Target Learning Competencies:

1. Illustrate the different processes and methods involved in
undertaking communication.
2. Distinguish the appropriate communication media channel(s) to
use in different settings and situations.

LET US

Settings of Communication
- the settings of communication may be defined as the physical
surroundings of a communication event which may be made up
of the location where the communication occurs, environment
conditions, time of the day, or day of the week, as well as
proximately of the communicators (Alberts, Nalkayama & Martin
2007).

- What is critical regarding the setting is to know the audience and

understand what they need to hear and how they need to receive
information.
 DISCIPLINE AND IDEAS IN THE APPLIED SOCIAL SCIENCES
2ND SEMESTER – QUARTER 2

Process of Communication
- The process of communication accounts for what happens
between the source of message and the recipient, the skills
employed in giving and receiving information, and conveying our
ideas and opinions with those around us.

Methods of Communication
- The method of communication involves the verbal (sounds,
language, and tone of voice) the aural (listening and hearing;
non-verbal (facial expression, body language, and posture; the
written (letters, memos, journals, emails blogs, and text
messages; and the visual (signs, symbols, illustration, and
pictures).

Tools in Communication
- include all the that we use in both communicating with others
and interpreting the information received from others.

- They range from language in all its forms, from tone of voice, to
performing, re-enacting, television, storytelling, telephone,
cellphones, movie, radio, photographs, cartoon, cyberspace,
digital and social platforms, and the internet.
 DISCIPLINE AND IDEAS IN THE APPLIED SOCIAL SCIENCES
2ND SEMESTER – QUARTER 2

Government Setting
- The government deals with citizens and
particularly deliver social and public
services that ensure peaceful and orderly living. This
government communicates to inform the public about national
plans, public services, security situation, opportunities, and to
give
general direction to people as a nation, In this sense, the
government setting draws on a variety of communication
methods and tools depending on the subject and intent.

- They have highly confidential information and the information

that is meant to be accessible to all members of the public. The
government relied on mass media to disseminate public
information and propaganda.

Private Sectors Setting

- The private sectors refer to business community, the people who
are involved in the delivery of public services that include job
creation and employment provision but are not government.
Communication for them is largely advertisement, to inform the
public individuals, groups, and communication about available
goods and services for sale. On the other hand, they need
information from the public to understand the demand they have
to supply. The private sector engages with the public, they want
to remain relevant, profitable, and accepted.
 DISCIPLINE AND IDEAS IN THE APPLIED SOCIAL SCIENCES
2ND SEMESTER – QUARTER 2

Civil Society Setting

- This sector of society sees itself as the “third force”. It comes to
complement government and business action. It includes various
groups of non-government organization, charities, foundation,
people’s organization, and other pressure groups that exist to
advocate the causes of social justice on behalf of the
marginalized sectors, disenfranchised, minorities, and even on
behalf of biodiversity.

- They do not exist to make profit or to serve as government but

they perform a number of function that belong to the
government. In many cases, they also engage in business to
raise funds needed to respond to problems affecting the
represented sector or issue. Communication in this sense is
defined by the mission and actions chosen in civil society.

School Setting
- Schools are educational and social institutions. Their
participation in communication is to deliver educational goods to
the public and engage communities in agenda setting regarding
educational goals and means. Communication in school setting
tends to be very formal and academic. The emergence of new
media has transformed communication in schools to include new
forms of communities cutting across school to create
communities of learners that come together to pursuit of learning
beyond physical schools they belong to. There is more exchange
 DISCIPLINE AND IDEAS IN THE APPLIED SOCIAL SCIENCES
2ND SEMESTER – QUARTER 2
of information and documents among students, and traditional
group work has become virtual teamwork, where the students
learn together and accomplish given task without physical
coming together.

- Schools can announce enrolment dates and students can enroll

in their chosen schools without even physically going to the
campus. This has led to the shrinking of physical campus and
into global campus in education and school management.

Community Setting
- The community is where all sectors interact: government,
business, civil society, and all individual and groups. In general,
communication with communities has tended to favor one
directional pattern and mass media.

- Sectors of a community announce their offering to the wider

community, and government agencies would also inform
communities in this fashion regarding what they want the
community to know. But there is also within community,
individual-to-individual, group-to-group, and group to general
environment communication. Various tools methods are
appropriately drawn to achieve community setting
communication goals.
Answer Me:
1. What new learning did you develop about the settings,
processes, methods, and tools in communication?
2. If you were social worker, what setting would you choose?
Why would you choose it? Describe the processes, methods,
and tools you expect to utilize in your chosen setting.