Customer

Persona

De Mesa, Raclin
Rosales, Karen J.
Villena, Jeannette A.
 Personality Preferred Channels
Introvert Extrovert 70% 90% 60%

Analytical Creative

Conservative Liberal ADS SOCMED REFERRAL

Passive Active
Ayra Mae B. De Torres Motivations
Incentive
Frustrations 21 years old

Fear
●Emotional stress and Cabuyao, Laguna
insecurities.
Achievement
Student
Goals Growth
●Finishing school
Power
●Get a stable job, happy life “If you believe, you can
and happy family in the achieve.” Social
future.
●Think positive always to stay
focused
 Profile Preferred Channel
Name : Jake Warren Bagon 50% 50% 50%
Age: 22 years
Gender: Male
Location: Batangas City ADS SOCMED REFERRAL
Job: Student

Finish studies and find a

good job. Motivation Personality
Studies, Financial 50% Incentives Introvert Extrovert
Struggles 90% Achievement
Analytical Creative
30% Fear
Not all problems are
brought to burden you, 80% Growth Conservative Liberal
some came to teach you.
70% Power
Passive Active
50% Social
 Profile Frustrations Preferred Channel

Name : Louella D. Lambrinto Repeating myself. Traditional Ads

Age: 21
Gender: Female Social Media
Occupation : Student
Location: Calamba, Laguna Referral

Motivation
Incentive
70%
Fear Personality
40%
Achievement Introvert Extrovert
80%
Growth
80% Goals Analytical Creative
Power
70% To have a steady life
Social that I can just be an Conservative Liberal
60%
idler.
Passive Active
 General Result
Personality Motivations
Introvert Extrovert Incentive

Age: Analytical Creative Fear

16 years old and above
Conservative Liberal Achievement

Passive Active Growth

Power

Social
Preferred Channel
50% 80% 50%

ADS SOCMED REFERRAL


Frustrations
Repeating myself.
Personal problems
During college, when I study
really hard but still there was not
even a single day that I come
home satisfied with my score.
Laziness or poor study habits
Financial problems
Unsatisfied with the actions.
Unnecessary spending on the
overpriced product.
Emotional stress and
insecurities.
Lack of Self-discipline
Time management
General Result
Problems
The problem of the buyers is the
following:
Spending long waiting time for
their turn.
The owner or seller is old.
The seller is unfamiliar with the
product placement inside the
store.
An Excessive number of buyers
in the store.
Goals
To have a steady life that I can
just be an idler.
To be successful and happy.
Finish my studies and get a
license to become an
entrepreneur and influencer
someday.
To become rich and someone
my younger self would be proud
of.
To be financially independent
and stable.
Learn more and be happy.
 SIMPLIFIED VALIDATION BOARD

Sari-sari store buyers who are at least 16 years old and above.
Customer Segment
Sari-sari store owners/sellers.

The problem of the buyers is the following:

· Spending long waiting time for their turn.

Problem · The owner or seller is old.

· The seller is unfamiliar with he product placement inside the store.

· An Excessive number of buyers in the store.

 SIMPLIFIED VALIDATION BOARD

Solution Sari-sari Store Kiosk

Interview: 10 buyers aged 16 and above who go to a sari-sari store to buy their
Experiment
grocery needs. and Pitch / Pre-Sell.

Success Metric 75% of the respondents want to reduce waiting time in the sari-sari store.

Result 80% of the respondents want to have a convenient buying experience.

Action Pursue!
THANK YOU!