N° CODE STRATEGIES

Design a digital marketing campaign to

1 S1 T4
attract more people to the sponsoring
program (Beekeeping and bee preservation
program

Adapt the company's digital advertising

2 S2 T21 with a focus on Deya Miel being an
organic product and authentic honey

3 S3 T11
Evaluate the level of cyber security in the
company's social networks

4 S4 T4
Integrate a sanitization system in honey
before making cosmetic products with it

Select suppliers of fertilizer for the beetle

5 S5 T1 plague and establish a purchase contract
with the most convenient

Design an advertising campaign for

6 S6 T15 Instagram focused on environmental
awareness and the importance of its care
 Create a training course for honey
7 S7 T7
extraction assistants focused on the
preservation of bees in cases of false
spring

Establish inventory control and measure

8 S8 T3 the level of demand for honey in Deya
Honey

9 S9 T30
Start with the process of granting the
NOM-004-SAG/GAN-2018 certification

10 S10 T5
Evaluate the knowledge of beekeepers in
case of hurricanes with drills

Analyze the interest rate of the banks and

11 S11 T18 request a loan in which it has the lowest
rate for orders of more than 40,000 units

Examine the current market and look for

12 S12 T2
new honey alternatives for vegan or
vegetarian markets to implement them in
Deya Miel
13 S13 T10
Rectify that new pesticides meet all safety
requirements for bees and the environment

Implement a security check on phone calls

14 S14 T8 received from customers to rule out
fraudsters

Carry out a Benchmarking study in other

15 S15 T12 countries and calculate a competitive cost
to introduce the brand to new markets

Apply contagion prevention measures such

16 S16 T20 as healthy distance and antibacterial gel in
product deliveries at home

Promote skin care products through a TV

17 S17 T22 advertising campaign with a focus on
"Organic Skin care"

Measure the performance of the safety

18 S18 T24 equipment used by beekeepers and if it
affects bees or personnel, maintain it
 Change packaging that is not friendly to
19 S19 T29 the planet for sustainable packaging and
packaging

20 S20 T26
Create promotions for facebook in relation
to the company's low prices in winter

21 S21 T27
Review the honey export requirements to
China and start the export process

Give away antibacterial gel with the brand

22 S22 T16 logo (POP Material) in home deliveries in
purchases of more than $350 pesos

Hire personnel in charge of reforesting the

23 S23 T6 honey extraction area so that the bees have
a safe place to pollinate
 Design informative mini flyers about the
24 S24 T9
importance of caring for bees and the
environment and add them to each
shopping bag

25 S25 T23
Plant flowers in the company's honey
collection area

Verify that the product mobilization

26 S26 T28 process (storage, transportation) does not
alter the quality and safety of the products

Search for companies in Yucatan that use

27 S27 T13 honey as a raw material to be their
suppliers

28 S28 T10
Find the causes of hives that are
underperforming

29 S29 T25
Train beekeepers to detect agrochemicals
in the area
30 S30 T17
Add the legend "consume local" in the
product labels

Create institutional advertising campaign

31 S31 T2 for instagram about Deyamiel preserving
bees and their non-invasive processes

Implement mini pest prevention courses

32 S32 T1 for the general public in addition to the
"sponsoring" courses as a complement

Create advertising on Tik Tok about the

33 S33 T21 authenticity, benefits and properties of the
honey produced by the company

34 S34 T24
Design an advertising campaign about the
importance of caring for bees on the Radio

35 S3O1
Promote yourself in Facebook groups and
pages in the Yucatan area
36 S4O1 Create digital catalogs for customers

37 S12O1
Carry out a market study on which sector
of the Yucatecan market to target

38 S17O1 10% discount on the 1st purchase

39 S31O1
Use the digital media of Deyamiel to
promote the care of bees

40 S33O1
Use advertising flyers with the benefits of
honey

41 S1O2
Give talks about adulterated honey and its
harm in beekeeping courses

43 S9O2
Obtain certification from the Mexican
Institute of Industrial Property (IMPI)

44 S27O5
Place 3 more hives of the species with the
lowest population of bees

46 S32O5
Offer beekeeping courses to be external
producers of deyamiel

47 S3O6
Create advertising posters for products
suitable for all skin types

48 S17O6 Sell ​a skin care package

Use lactobacilli as a preventive measure

49 S25O7 against pathogens as a preventive measure
against pathogens

50 S29O8
Develop a process for the production of
honey powder

51 S2O12
Promote products on digital platforms as
100% organic
52 S33O11
Investigate a somewhat optimal
international market to export
Use the support of the National
53 S27O13
Microentrepreneur Financing Program
(PRONAFIM) for the creation of new
hives

Use the resources of the National

54 S1O13
Microentrepreneur Financing Program
(PRONAFIM) to promote the sponsorship
program with a publicity event

Use the resources of the National

55 S32O13
Microentrepreneur Financing Program
(PRONAFIM) to promote beekeeping
courses

57 S1O13 Create a website

58 S33O15 Export honey to an optimal market

Identify and recommend the products that

59 S4O16 the elderly sector consumes the most in the
physical store

60 S31O17
Use deyamiel's social networks to raise
awareness about biodiversity

61 S32O17
During the courses Give a short talk about
bees and biodiversity

62 S20O18
Promote with flayers that honey as a
substitute for sugar in the markets

63 S19O19
Promote our products as alternative
medicine remedies markets and networks

64 S21O20
Sell honey in the north of the country for
people's consumption

65 S34O21
Support the plant of trees with honey
plants
66 S4O22
Create a catalog of the benefits and
possible uses of the product

67 S19O23 Obtain TIF certification

68 S33O24
Sale of wax to candle manufacturers in
Spain

Use WhatsApp business as a means of

69 S22O25 communication to receive orders and home
deliveries

70 S22O26
Integrate online payment for home
delivery products or online purchases

Improve the management of social

71 S31O27 networks by taking the course social
networks for micro and small businesses

72 S30O28
Participate in the fair the route of honey
and flowers

73 S1O29
Contact investors to be part of the
sponsorship program

Establish, in accordance with the Pro-

74 W102
Mieles Mexicanas Regulatory Council,
guidelines so that honey is not adulterated
and is not harmful to health.

Distribute the products to different points

75 W2O5 of the Yucatan Peninsula to expand the
market and with it sales.

76 W2O11
Project expansion strategies of the brand to
the national and international market.

Use government support granted by the

National Microentrepreneur Financing
77 W2O13 Program (PRONAFIM) of the Ministry of
Economy to create branches in the south of
the city of Cancun.
 Hire a specialist from the Marketing area
(Community Manager or Social Media
78 W3O1 Manager) to take control of social
networks to increase sales on digital
platforms.

Take free Google Ads courses (for free) to

79 W3O25 improve knowledge of social networks and
how to use them in favor of the company.

Use the courses on "social networks for

80 W3O27 micro and small businesses" offered by the
Government of Mexico.

Use the support offered by the National

81 W4O13
Microentrepreneur Financing Program
(PRONAFIM) of the Ministry of Economy
in production resources.

82 W4O29
Dialogue with investors to get them
interested in the company

83 W5O25
Implement the use of Whatsapp Business
to have a better contact with the client

Use the courses on "social networks for

84 W5O27
micro and small businesses" offered by the
Government of Mexico to improve social
networks.

Obtain the TIF certification for

85 W7O23 establishments processing goods of animal
origin granted by SENASICA.

86 W8O22
Expand production of new beauty and
personal care products

87 W8O23
Use the wax for the creation of new
products
 Use the support offered by the National
88 W11O13
Microentrepreneur Financing Program
(PRONAFIM) of the Ministry of Economy
in technology for greater production.

Use the support offered by the National

Financing Program for Microentrepreneurs
89 W13O13 (PRONAFIM) of the Ministry of Economy
to invest in specialized equipment for
honey extraction.

Prioritize the production of honey from the

Apis bee to take advantage of the
90 W1405 profitability of the area and thereby
generate more economic income to sustain
production

Solve the problem of communication and

91 W15O11 distribution with suppliers to make
national and international shipments

Implement the use of courses taught by the

92 W17O27 Government of Mexico to create a web
page from scratch.

93 W20O23
Seek TIF certification to ensure its
standardization in production

Use government support granted by

94 W22O13 PRONAFIM to invest in machinery and
double production

95 W23O14
Improve social networks to have a greater
audience reach

96 W23O29
Strategize with investors to enhance brand
publicity and increase sales

97 W24O22
Improve the elaboration of cosmetics
(using natural products)
 Carry out a strategy plan to present to the
98 W12O9 State Government and avoid cutting down
trees

99 W12O25
Reduce the use of agrochemicals and
pesticides that are harmful to bees

Find support in investors for the purchase

100 W13O14 of specialized equipment in the extraction
of honey

101 W25O29
Use the economic support of investors to
expand the sale abroad

102 W1-T22
Inform about the multiple benefits of
honey consumption

Geographically identify the safest areas of

103 W2T8 Cancun for the creation of new points of
sale.
104 W2T11
Recognize what are the possible cyber
risks of small businesses

Plan a savings fund against contingencies

105 W2T16 such as COVID 19 to avoid closing or
opening branches

106 W3T3
Request government support for the
financing of social networks

107 W3T29
Design a pleasant labeling for our
customers with the aim of increasing sales

108 W4T1
Implement process automation for a low
cost

109 W7T28
Promote the obtaining of documentation
for the company
110 W8T22 Develop the formulation of new products

Reorganize the marketing department to

111 W10T17 avoid the collapse of the company due to
lack of sales

Update technological resources for the

112 W11T11 process of extraction, production and
promotion of honey

113 W31T29
Replace plastic packaging with reusable or
biodegradable options

114 W29T3
Improve the management of financial
resources

115 W28T28
Establish days for staff training and
feedback

116 W27T17 Develop policies in production procedures

117 W12T1
Request government support to finance
pesticides and combat pests

118 W12T6
Implement various species of plants in
size, color and shape
 ACTIVITIES Responsible $ Jul Aug Sep

1.-Do market research

2.-Make a budget
Marketing Manager
3.- Design the publications
$ 6,000.00
4.-Schedule the upload dates of the publications
Graphic designer
5.-Publish the campaign during the spring
6.-Measure the results of the campaign

                 

1. Select the companies in the organic honey industry with the most
effective advertising
Marketing Manager
2.- Benchmark the previously selected companies
$ 6,000.00
3.- Select the advertising strategies that have been most effective for the
Graphic designer
selected companies
4.- Design digital advertising for the company

                 

1.- Find cybersecurity companies Human Resources

2.- Make a quote of the companies and select the most appropriate Manager
$ 4,000.00
3.- Attend the cybersecurity consultancy with the selected company
4.- Develop cybersecurity policies and standards to prevent attacks community manager

                 

1.- Search for sanitization systems for honey that eliminate the greatest
Administrative Assistant
number of bacteria and parasites transmitted by bees
2.- Select the system that best suits the type of honey used in the company
Counter $ 2,500.00
3.- Buy the necessary sanitizers
4.- Train the company's beekeepers to implement the new sanitization
Chief of Beekeepers
system

                 

1.- Find suppliers of fertilizer for the plague of the beetle

2.- Evaluate the advantages and disadvantages of each provider Administrative Assistant
3.- Select the most convenient provider $ 2,000.00
4.- Make a quote Counter
5.- Establish the purchase contract

                 
1.-Do market research
2.-Make a budget
3.- Design the publications Marketing Manager
4.Schedule the upload dates of the publications $ 800.00
5.-Publish the campaign during June (June 5 is the day of the Graphic designer
environment)
6.-Measure the results of the campaign
                 
1.- Investigate about false springs and how to preserve bees in those cases
Chief Beekeeper
2.- Establish training program lasting two weeks $ 1,500.00
Human Resources
Manager
3.- Summon employees to training
                 

1.- Investigate inventory controls for non-perishable products

2.- Have a control of sales Sales Manager
3.- After measuring sales for a month calculate demand $ -
4.- Implement an inventory control according to the amount of demand of Inventory Manager
the company

                 

1.- Investigate the requirements to obtain the certification

2.- Evaluate the requirements that are available Lawyer
3.- Implement the missing requirements $ 500.00
4.- Go to the Federal Consumer Protection Office to start the certification administrative assistant
process

                 

1.- Investigate what should be done with the beetles in the event of a
hurricane
2.- Prepare a list of actions that beekeepers must comply with in these Chief Beekeeper
cases
$ 1,500.00
3.- Appoint the beekeepers to a training Human Resources
4.- A month later do a drill Manager
5.- Evaluate the results of the drill according to the list that was previously
made

                 

1.- Investigate about the interest rates of all the banks in Cancun Counter
2.- Select the one with the lowest rate $ -
3.- Request a credit in case of having an order greater than 40,000 units Accounting assistant

                 

1.- Carry out research on vegan and non-vegetarian markets

2.- Investigate vegan or vegetarian alternatives for honey
3.- Choose the alternative that best suits the type of production of the Marketing Manager
company
4.- Train staff to prepare it Graphic designer $ 5,000.00
5.- Design the labels for the new product
6.- Quote the packaging for the new product community manager
7.- Create advertising campaign for facebook
8.- Sell the new product

                 
1.- Investigate what safety requirements for bees and the environment
should pesticides have

2.- Examine the pesticides used by the company in search of any that do
not meet the requirements Chief Beekeeper
$ 2,000.00
3.- Eliminate pesticides that do not comply Fumigator

4.- Find and buy pesticides that do comply

5.- Replace the pesticides that do not comply with those that do comply

                 

1.- Investigate the most frequent ways in which scammers operate by Human Resources
phone calls Manager
$ -
2.- Prepare a list of steps to follow to identify them (security verification)
3.- Train staff in case of a call of this type Administrative Assistant

                 

1. Select companies in the same category in other countries

2.- Benchmark the previously selected companies
3.- Select the sales strategies that have been most effective in those
Marketing Manager
countries for the selected companies
$ -
4.- Make a calculation of competitive prices for the company in those
Counter
countries
5.- Begin to investigate how to introduce the company in the selected
countries

                 

Counter
1.- Buy antibacterial gel and face masks for employees who make home
deliveries
Human Resources
2.- Prepare a list of contagion prevention measures that must be taken $ 550.00
Manager
3.- Train employees to follow infection prevention measures
4.- Measure the results of the strategy
Nurse

                 

1.-Do market research

2.- Quote with local television networks Marketing Manager
3.-Make a campaign budget $ 5,000.00
4.- Record the advertising spot community manager
5.-Measure the results of the campaign

                 

Chief Beekeeper
1.- Make a list of available security equipment
2.- Survey beekeepers about how they feel about the equipment and if at deputy chief of
any time they have had accidents beekeepers $ 1,000.00
3.- Based on the answers to the survey, maintain the safety equipment that
has caused accidents Human Resources
Manager
                 
1.- Investigate types of packaging that are friendly to the planet and
Marketing Manager
sustainable
2.- Select the packaging that best suits the products
Counter
3.-Search for suppliers of the selected packages
$ 5,000.00
4.- Make a quote
Designer
5.- Choose the most suitable provider
6.- Redesign packaging labels
Store manager
7.- Make a re-stock with the products with the new packaging

                 

1.- Select the products in promotion

Marketing Manager
2.- Make a budget to create the promotions
3.- Design advertising
Graphic designer $ 1,600.00
4.- Make a schedule of dates for uploading advertising
5.- Publish the advertising
community manager
5.- Measure the results

                 

Human Resources
1.- Investigate the requirements to export honey to China Manager
2.- Rectify the free trade agreements between China and Mexico
3.- Select a region of the country to export Graphic designer
$ 2,000.00
4.- Benchmark similar brands in China
5.- Redesign the brand (tropicalize it) lawyer
6.- Hire legal support to start the export process
Marketing Manager

                 

1.- Find suppliers of antibacterial gel that personalize with the company Administrative Assistant
logo
2.- Quote Counter
3.- Choose the most convenient $ 2,000.00
4.- Order 200 units Sales Manager
5.- Give them away during the month of December for home purchases of
more than $350 pesos Delivery man

                 

1.- Find reforestation companies

Counter
2.- Make a quote
Accounting assistant
$ 3,000.00
3.- Choose the most convenient
Human Resources
Manager
4.- Hire her to reforest the extraction area once a month during the winter
                 
1.- Quote printers Accounting assistant
2.- Select the most suitable
3.- Design the flyers Graphic designer $ 1,000.00
4.- Print 500 flyers
5.- Add them in each shopping bag during May Store manager

                 

Deputy Chief of
1.- Investigate which flowers are the most convenient for bees to pollinate
Beekeepers
2.- Quote this type of flowers
3.- Buy 2 kilos of seeds $ 4,000.00
Accounting assistant
4.- Plant the flowers in the honey collection area
5.- Give maintenance to the planted flowers
Maintenance Manager

                 

Store Manager
1.- Investigate how the products are altered during storage and transport
2.- Identify the mobilization processes of the products that affect them
Delivery man
3.- Modify the processes that affect them for more efficient processes $ 500.00
4.- Train transport personnel to modify old processes
Human Resources
5.- Measure the results
Manager

                 

Store Manager
1.- Investigate what companies in Yucatan that sell honey do not produce
it
Delivery man
2.- Contact these companies
3.- Offer them to be their producers $ -
Human Resources
4.- Identify transport routes
Manager
5.- Select the most convenient
6.- Start sending them the honey
Administrative Assistant

                 

1.- Measure the performance of the hives Chief Beekeeper

2.- Identify which hives have low performance
3.- Investigate the causes of low performance deputy chief of
$ 1,000.00
4.- Identify why they have a low performance beekeepers
5.- Implement necessary actions to improve their performance (plant more
flowers, change pesticides, etc.) Chief Beekeeper

                 

1.- Investigate about agrochemicals

deputy chief of
2.- Detect if there are agrochemicals in the area $ 1,000.00
beekeepers
3.- Train farmers to detect agrochemicals with a 2-week course
                 
 Graphic designer
1.- Redesign the labels of the 50 Deya Miel products
graphic designer jr.
2.- Quote printers
$ 2,500.00
3.- Print the new labels in the selected printer
Accounting assistant
4.- Make a re-stock of the store with the new labels
Store manager
                 

1.-Do market research

Marketing Manager
2.-Make a campaign budget
3.- Design the publications, record videos and edit them
community manager $ 800.00
4.-Schedule the upload dates of the publications
5.-Publish the campaign once a week during August
Graphic designer
6.-Measure the results of the campaign

                 

Chief Beekeeper

deputy chief of
1.- Investigate pest prevention
beekeepers
2.- Create a 2-hour course plan to learn how to prevent pests
3.- Quote course costs $ 1,000.00
Counter
4.- Design banner for the new complementary course
5.- Publish the banner (invite the public to register)
Designer

community manager

                 

1.- Investigate the benefits and properties of honey

2.- Record and edit 4 tik toks that talk about what was investigated
Community Manager $ -
3.- Determine the upload dates of the tik toks
4.- Publish the tik tos on the selected dates

                 

1.- Find radio stations in Cancun

2.- Quote costs of a 20-second ad for 1 month
Marketing Manager
3.- Select the one that best suits what the company is looking for
4.- Hire a voice actor
Counter
5.- Write script $ 18,828.00
6.- Record commercials
Human Resources
7.- Deliver to the chosen radio station so that the commercials are
Manager
launched
8.- Measure the results

                 

1.-Select the groups and pages to promote_x000D_

2.-Design advertising post for the Yucatecan market_x000D_ Community Manager $ 2,400.00
3.-Publish the advertising post on Deyamiel's Facebook page
1.-Define catalog style_x000D_
Designer_x000D_
2.-Design catalog with all products_x000D_ $ 500.00
Community Manager
3.-Publish it on Deyamiel's Facebook page

1.-Define which sector the population consumes more products from the
Deyamiel category_x000D_
Marketing Manager $ 200.00
2.-Delimit the potential areas of Yucatan_x000D_
3.-Measure the potential market of the areas

1.-Create promotion budget_x000D_ Head of

2.-Define the limits of the offer_x000D_ Marketing_x000D_ $ 10,000.00
3.-Promote the offer in the Yucatecan market Counter

1.- Design fun and friendly bee awareness post_x000D_

2.- Record videos about bees and their importance_x000D_ Community Manager $ 2,400.00
3.- Publish the above material on the Deyamiel Facebook page

1.- Design flayer's with an Informal style_x000D_

2- Print 250 flayer's_x000D_ Designer $ 923.00
3.- Place the flayer's in the Deyamiel market stalls and its main store

1.- Write a speach about the harm of fake honey and why natural honey is Chief
better_x000D_ Beekeeper_x000D_
2.- Establish in the course schedule at what time the talk will be deputy chief of $ 100.00
given_x000D_ beekeepers_x000D_
3.- Give the talks as established in the schedule

1.-Send the certification request_x000D_

2.-pass the originality evaluation_x000D_
quality manager $ 384.77
3.-Design label with seal of authenticity_x000D_
4.-Place the seal of authenticity on yamiel products

1.-Define which population of bees needs more hives_x000D_

_x000D_
2.- Build the 3 new hives_x000D_ $ 1,500.00
Chief Beekeeper
3.-Place the bees in the new hives

1.-Offer after the courses to be some external deyamiel hives_x000D_

deputy chief of
2.-Provide main materials to build a hive_x000D_ $ 6,000.00
beekeepers
3.-Collect part of the honey produced in the external hive

1.-Design posters suitable for online and offline_x000D_

2.-Print the 3 posters offline_x000D_ production manager $ 600.00
3.-Publish the posters online on the Deyamiel Facebook page

1.-Select which products enter the package_x000D_

2.-Give a name to the package_x000D_ Designer $ 200.00
3.-Put an appropriate price on the package

1.- Train staff to apply lactobacilli_x000D_

2.-buy lactobacilli_x000D_ Head of Marketing $ 330.00
3.- Apply the lactobacilli to the bees

Chief
Beekeeper_x000D_
deputy chief of
1.-Investigate the process of manufacturing powdered honey_x000D_ beekeepers_x000D_
2.-Carry out production tests and refine the recipe_x000D_ production $ 1,350.00
3.-Add it as a new product to the market manager_x000D_
Community
Manager_x000D_
Head of Marketing"

1.-Select the groups and pages of organic products to be _x000D_

promoted_x000D_ quality
$ 1,440.00
2.-Design advertising posts for 100% organic products_x000D_ manager_x000D_
3.-Publish the advertising posts on Deyamiel's Facebook page Counter
 _x000D_
1.-Define the country or region_x000D_
quality
2.-Investigate the product of our most consumed item_x000D_ $ 100.00
manager_x000D_
3.-Select export channels
Counter

1.- Apply for support from the small business program_x000D_ _x000D_
2.- Obtain monetary support_x000D_ quality
$ 20,000.00
3.- Create a material budget for the hive_x000D_ manager_x000D_
4.- Buy materials for the construction of hives Counter

1.-Request support from the small business program_x000D_

2.-Obtain monetary support_x000D_
Designer $ 20,000.00
3.-Create a budget for an advertising event_x000D_
4.-Carry out an advertising event

1.-Request support from the small business program_x000D_

2.-Obtain monetary support_x000D_
Head of Marketing $ 20,000.00
3.-Create budget for beekeeping course materials_x000D_
4.-Buy materials for beekeeping courses

1.-Define style and functions of the page_x000D_

2.-hire a programmer to create the web page_x000D_
Head of Marketing $ 3,000.00
3.-Establish a deadline to deliver the page and carry out reviews
periodically
1.-Read the result of the strategy F33O11_x000D_
2.-Define prices for foreign areas_x000D_ Community Manager $ 10,000.00
3.-Send the products to the destination country

1.-Select products suitable for consumption by the elderly_x000D_

2.-Perform consumption statistics_x000D_ Chief Beekeeper $ 100.00
3.-Give sales advice in the physical store promoting the selected products

1.- Design post to raise awareness about biodiversity fun and

close_x000D_
quality manager $ 1,440.00
2.- Publish the previous matter on the official page of deyamiel_x000D_
3.- Share content on Deyiel social networks about Biodiversity

1 Write a speach about bees and biodiversity_x000D_

2 Establish in the course schedule when the talk will be given_x000D_ Counter" $ 100.00
3 Give the talks as established in the schedule

1 Design flayer's with an Informal style_x000D_

2 Print 250 flayer's_x000D_ Public relations manager $ 923.00
3 Place the flayer's in the Deyamiel market stalls and its main store

1 Find an expert who endorses honey as an alternative medicine_x000D_

2 Select products that help some discomfort_x000D_
Public relations manager $ 720.00
3 Publish images of the products on the Deyamiel Facebook page with the
testimony of the expert

_x000D_
1 Select points of sale in the north of the country_x000D_
quality
2Recalculate prices for the north zone_x000D_ $ 10,500.00
manager_x000D_
3 Send products to the north of Mexico
Counter
Chief
1 Create a tree sponsorship campaign_x000D_ Beekeeper_x000D_
2 Organize a tree planting event_x000D_ deputy chief of $ 3,000.00
3 Plant trees according to the dates of the event beekeepers_x000D_
Chief Beekeeper
1Collect the benefits and uses of each product_x000D_
deputy chief of
2 Append the data to the catalog of the F4O1 strategies_x000D_ $ 500.00
beekeepers
3Publishing the new catalog on the Deyamiel Facebook page
1 Send the certification request_x000D_
2 pass TIF evaluation_x000D_
Community Manager" $ 21,974.00
3 Design labels with the certification_x000D_
4 Place the certification seal on deyamiel products
Chief
Beekeeper_x000D_
1 Contact candle manufacturers in Spain_x000D_ deputy chief of
2 Negotiate sale of natural bee_x000D_ beekeepers_x000D_ $ 1,500.00
3 Send wax according to the business done community
manager_x000D_

_x000D_
1 install WhatsApp puddings2 Change deyamiel's account to WhatsApp
quality
Business_x000D_ $ 100.00
manager_x000D_
3 add customer and supplier contacts to WhatsApp puddings
Counter

1 Create a PayPal account_x000D_

2 configure the account to business profile_x000D_ Public Relations Officer $ 100.00
3 add an online payment option to platform payment methods

1 Select the personnel who will take the training_x000D_

2 Enroll in the course_x000D_
Sales Manager" $ 1,500.00
3 Take the course_x000D_
4 Apply the methods of the course to the Facebook page Deyamiel

Sales Manager_x000D_
1 Sign up for the fair_x000D_
Marketing
2 Promote participation in social networks Deyamiel_x000D_ $ 3,000.00
Manager_x000D_
3 Install the yamiel stand at the fair
Community Manager
1 Create a contact list of potential investors_x000D_
Designer_x000D_
2 Call potential investors_x000D_ $ 150.00
Community Manager
3 Collect investors who agreed to support the program

1. Seek information from the Council_x000D_ Chief

2. Collect information and research on the topic_x000D_ Beekeeper_x000D_
3. Communicate with the Pro-Mieles Mexicanas Regulatory deputy chief of $ 100.00
Council_x000D_ beekeepers_x000D_
4. Discuss the possible guidelines to carry out and carry out

Chief
1. Search for commercial distributors_x000D_ Beekeeper_x000D_
2. Communicate with distributors to ship products_x000D_ deputy chief of $ 12,550.00
3. Make delivery of products beekeepers_x000D_
Chief Beekeeper

1. Hire qualified sales people_x000D_

2. Set short and long term goals_x000D_ deputy chief of
$ 3,000.00
3. Investigate the guidelines to be able to export a product to other cities beekeepers
and countries

_x000D_
1. Carry out procedures to request support_x000D_
quality
2. Collect documentation_x000D_ $ 100.00
manager_x000D_
3. Carry out a market study for new branches
Counter
 _x000D_
1. Identify a good Manager_x000D_
quality
2. Improve FB and IG platforms_x000D_ $ 8,500.00
manager_x000D_
3. Carry out sales strategies (promotions and discounts) to increase sales
Counter

Chief
1. Create a Google account_x000D_ Beekeeper_x000D_
2. Access Google ADs courses_x000D_ deputy chief of $ -
3. Put into practice what you have learned in courses beekeepers_x000D_
Sales Manager

1. Find the course_x000D_

2. Take the course_x000D_ Sales Manager_x000D_
$ -
3. Use the knowledge acquired and improve on digital platforms_x000D_ Quality Manager

1. Request the support offered by PRONAFIM_x000D_

2. Make purchase of resources that are needed_x000D_
_x000D_
3. Invest the money that is not used for future resources_x000D_ $ 100.00
Community Manager
_x000D_

Chief
1. Put together a brand presentation plan_x000D_
Beekeeper_x000D_
2. Hold a meeting with investors_x000D_
deputy chief of $ -
3. Expose our brand plan to investors and capture their attention_x000D_
beekeepers_x000D_
Quality Manager

1. Attach the contact number to social networks_x000D_

2. Publish the product catalog on Whatsapp Bussines_x000D_ Quality
3. Perform an automated response to respond to customers as soon as their manager_x000D_ $ -
message arrives_x000D_ Counter

1. Enroll in the course "social networks for micro and small

businesses"_x000D_
2. Set the objectives sought in social networks_x000D_
Community Manager $ -
3. Upload content on networks according to what was learned in the
course_x000D_

1. Submit the request for TIF certification_x000D_

2. Collect documentation_x000D_
Public Relations Officer $ 21,974.00
3. Get certified_x000D_

1. Determine the products you want to make_x000D_

2. Collect products for processing_x000D_
Sales Manager" $ 8,500.00
3. Do biochemical tests_x000D_
4. Make the products based on the results obtained
Chief
1. Investigate the production of products with wax_x000D_
Beekeeper_x000D_
2. Detect the products that you want to make_x000D_
deputy chief of $ 4,000.00
3. Do product function tests_x000D_
beekeepers_x000D_
Quality Manager
1. Request the support offered by PRONAFIM_x000D_
2. Collect documentation_x000D_
3. Get support_x000D_
Public Relations Officer $ 100.00
4. Purchasing technology for greater production_x000D_
5. Realize more product production_x000D_

1. Request the support offered by PRONAFIM_x000D_

2. Collect documentation_x000D_
3. Get support_x000D_ Sales Manager $ 100.00
4. Purchase resources for honey extraction_x000D_
5. Realize more product production

1. Make more apis bee hives_x000D_

2. Increase honey production_x000D_
3. Take advantage of the profitability of the area to make more sales of the Community Manager" $ 5,500.00
product_x000D_

1. Communicate with suppliers_x000D_

2. Detect problems and make strategy improvements_x000D_
Administrative Assistant $ -
3. Set the expected distribution goals_x000D_

1. Identify the course you want to take_x000D_

2. Develop the web page based on what has been learned_x000D_
ICT Manager $ -
3. Upload content according to what was learned in the course_x000D_

1. Submit the request for TIF certification_x000D_

2. Collect documentation_x000D_
quality manager $ 21,974.00
3. Get certified_x000D_

1. Request the support offered by PRONAFIM_x000D_

2. Collect documentation_x000D_
3. Get support_x000D_
Human Resources" $ 100.00
4. Purchase machinery_x000D_
5. Realize more product production_x000D_

1. Reactivate social networks

2. Make a feed on each platform, according to the company.
Counter $ 8,500.00
3. Implement informative posts and videos to capture the customer's
attention.

1. Communicate with a good Image Designer_x000D_

2. Communicate with investors_x000D_ Counter $ 6,500.00
3. Hold a meeting with investors to improve advertising

1. Collect natural products that provide vitamins to the skin_x000D_

Graphic
2. Make a production test of the product_x000D_
designer_x000D_ $ 6,800.00
3. Test the products before putting them on sale_x000D_
1.- Implement reforestation programs._x000D_
2.- Create accounting and monitoring systems for forestry funds._x000D_
3.-Practice effective measures to prevent forest fires._x000D_ _x000D_
$ 15,000.00
4.- Introduce wood recycling methods. Community Manager

                 
1.- Avoid the spread of excessive use of agrochemicals in the Chief
fields._x000D_ Beekeeper_x000D_
2.- Implement campaigns on neonicotinoids._x000D_ head of $ 15,000.00
3.- Develop a plan so that the bees have a safe space and avoid fumigation_x000D_
contamination with other infested pests. Designer                  
1.- Evaluate companies that are dedicated to the sale of honey_x000D_
2.- Establish the profit plan, together with the desired
profitability._x000D_ Designer
3.- Design campaigns that mention the benefits of obtaining specialized $ 12,000.00
Community Manager
equipment.

                 
Quality
1. Hold a meeting with investors_x000D_
manager_x000D_
2. Raise the issue of selling abroad_x000D_
Operations $ -
3. Teach you sales strategies (profits)_x000D_
Manager_x000D_
Logistics manager
Human Resources
Manager_x000D_
1.Know the benefits of honey_x000D_
quality
2.Choose the person in charge to create the posts_x000D_
manager_x000D_ $ 4,000.00
3. Design informative posts_x000D_
systems
4. Schedule the days that should be posted
manager_x000D_                  
Human Resources
1. Investigate in reliable media the safest areas of Cancun_x000D_ Manager_x000D_
2.Recognize the area personally_x000D_ chief $ 3,800.00
3.Identify the premises or possible establishments available beekeeper_x000D_
Chemical engineer                  
1. Investigate what the cyber risks are_x000D_
Human Resources
2.Instruct staff on data breach protocols_x000D_ $ 100.00
Manager
3.Migrate data to the cloud                  

1.Analyze the statement of financial position to determine how much can

Quality
be saved_x000D_
manager_x000D_
2. Reduce expenses_x000D_
Logistics $ 100.00
3.Increase income_x000D_
manager_x000D_
4. Plan and spend only what is necessary_x000D_
                 
1. Investigate calls for government support_x000D_
2.Choose the call that best suits your needs_x000D_
3.Download format_x000D_
quality manager $ 300.00
4.Fill format_x000D_
5.Send format_x000D_
                 

1. Designate the person in charge of the design_x000D_

_x000D_
2. Design various proposals_x000D_ $ 1,500.00
Counter
3.Choose the design that best suits the product
                 
1. Analyze in which process automation is required_x000D_
2. Quote automation providers_x000D_
Human Resources
3.Choose the automation provider_x000D_ $ 40,000.00
Manager
4.Activate the process_x000D_
5.Implement automation in the process                  
1.- Inspect with monthly audits the important requirements in the
company._x000D_ Chief
2.- Design and distribute questionnaires to clarify issues that are not well Beekeeper._x000D_
understood._x000D_ $ 3,500.00
Scientific_x000D_
3.- Establish a software to archive the physical documentation in the
cloud.
                 
1.Identify the products that we do not have and that can be
manufactured_x000D_
2. Hire the person in charge to develop the formulation_x000D_
Public relations $ 7,000.00
3.Create a prototype_x000D_
4. Carry out the relevant tests of the prototype_x000D_
5.Launch to the market                  

1.Identify the problem within the department_x000D_

2. Designate the roles_x000D_
Agricultural engineer $ -
2.Establish the objectives to follow_x000D_
3.Create an organization chart to follow up the activities
                 
1.Identify the deficiencies in the processes of extraction, production and
promotion_x000D_
2. Recognize which parts can be replaced by a technological
resource_x000D_ _x000D_
$ 35,000.00
3. Quote on the market which are the most efficient and with affordable Community Manager
prices_x000D_
4.Buy the most important resources_x000D_
5.Implement them in the required processes
                 
1.- Contact suppliers that are dedicated to reusable packaging_x000D_ Chief
2.- Quote each of the options._x000D_ Beekeeper_x000D_
3.- Test a selected package before using it for sale._x000D_ head of $ 3,000.00
4.- Define the packaging fumigation_x000D_
Designer                  
1.- Implement training for employees who use accounting
programs._x000D_
2.- Prepare reports. Accounting reports of the day each week._x000D_ Designer_x000D_
3..-Plan investment strategies._x000D_ $ 4,000.00
Community Manager
4.- Carry out internal audits every month.

                 
1.- Plan personalized meetings every 3 months_x000D_
Human Resources
2.- Design dynamics about the production of honey._x000D_ $ -
Manager
3.- Implement conferences on extraction processes.                  
1.- Implement a sanitary care in the extraction of honey._x000D_
2.- Design hives where the queen bees can reproduce._x000D_ Chief
3.- Establish a correct management to avoid the colonization of other Beekeeper._x000D_
insects_x000D_ $ 15,000.00
Scientific_x000D_
4.- Avoid moisture for pollen and keep it refrigerated at 18 degrees.

                 
1.- Develop a plan for the spread of pests._x000D_
2.- Locate the relevant government area._x000D_
3.- Place the acknowledgment in the corresponding area, with the needs Public relations $ 3,000.00
mentioned and described.
                 
1.- carry out an investigation on the suppliers with the best flora for
beekeeping._x000D_
2.- Evaluate the plants and verify if they are part of the melifera Agricultural engineer $ 22,000.00
flora._x000D_
3.- Implement crops of maliferous flora.                  
Total $ 522,310.77
Sep Oct Nov Dec Jan Feb Mar Apr May Jun

                                                                             

                                                                             

                                                                             

                                                                             

                                                                             

                                                                             
                                                                             

                                                                             

                                                                             

                                                                             

                                                                             

                                                                             
                                                                             

                                                                             

                                                                             

                                                                             

                                                                             

                                                                             
                                                                             

                                                                             

                                                                             

                                                                             

                                                                             
                                                                             

                                                                             

                                                                             

                                                                             

                                                                             

                                                                             
                                                                             

                                                                             

                                                                             

                                                                             

                                                                             
                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     
                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     
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 STRENGTHS
Deyamiel is a socially responsible company because it has the "Sponsoring" program
The products they sell are organic so they cover this market niche
Its products are suitable for all types of public, from children to adults, therefore it is easier to advertise in different media.
Diversity of products (beauty, food, health)
It is a production company therefore it does not need intermediaries in the realization of its products
It has a good geographical location for the production of its raw material (honey)
Knowledge/experience in the activity of obtaining honey as raw material
The raw material (honey) is a non-perishable product, there is no risk of loss from storage
Honey is a raw material from which many different types of products can be derived
Those in charge of extracting honey have the necessary knowledge to do it
Supplies necessary to meet the current demand of our customers
Knowledge of the market to which the company is directed
They use sustainable practices for the extraction and elaboration of the products
Favorable customer service
Low costs compared to the competition or similar products
Being a small company they have personalized attention with customers
Wide range of products
Defined brand values
Product quality and reputation
The products it sells are recognized and valued by the market
The item in which it specializes (honey) is profitable for the number of people who eat it
They have home deliveries in Cancun
Efficient processes to extract the raw material
Availability of bee colonies in the production area
Use of innocuous products for pests
Access to easy mobilization of the products obtained from the hive
Thanks to the richness of the territory in which we find ourselves, there is the possibility of increasing the number of hives and
High yield per hive
Flexible production process due to its low complexity.
The brand is constantly invited to bazaars and events in Cancun, which is why it is becoming better known locally.
Social networks that raise awareness about the care of bees
Deyamiel teaches beekeeping courses
Products with a good global reputation for their healing properties (honey, royal jelly, pollen)
Well-defined company philosophy for customers "Care and preservation of bees"
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 OPPORTUNITIES
Sales of Yucatecan products on digital platforms increase
They create the Regulatory Council Pro Mieles Mexicanas A.C. to combat "adulterated honey"
Honey bee production increased in Mexico by 17%
Mexico generated 63 thousand 400 tons of honey at the end of 2021
Honey is the most profitable business in the Mexican southeast
Bee honey is useful for alternative therapies and combats acne
They will help reduce losses in honey production with lactic acid bacteria
The market for powdered honey increases
Mexico, in the top 10 of honey exporters in the world
Pandemic and global warming increased the value of honey by 50%
Existence of national and international markets
Increase in the consumption of organic products in Mexico due to the Pandemic
Government supports. National Microentrepreneur Financing Program (PRONAFIM) of the Ministry of Economy
Digital transformation of MSMEs
Customs launches program to support SMEs to import and export
Increase in the pension of the elderly in Mexico
Concern for the environment, where beekeeping offers an alternative to care for biodiversity.
Increased substitution of honey for sugar
Increase in respiratory diseases in winter
Droughts in the northern part of the country and favor honey production in the south of the country.
Support for afforestation worldwide, where honey plants can be included.
Increase in the application and uses of honey for the incorporation of alternative markets such as beauty and personal car

SENASICA makes the TIF certification available for establishments processing goods of animal origin
Spaniards use candles, lanterns and gas stoves for the price of electricity, which favors the production of wax
WhatsApp Business is updated with features that promote communication between businesses and customers.
Online payments in Mexico grow exponentially driven by e-commerce
Government of Mexico makes online courses available on "social networks for micro and small businesses"
Semarnat and Culture present the fair: "The route of honey and flowers"
Investors' taste for Mexico and the Mexican peso
Mexico protects its bees with the Federal Beekeeping Law approved in the Chamber of Deputies
Bote, A. (1 de junio de 2022). Aumentan las ventas de productos yucatecos en plataformas digitales. La Jornada Maya. http
Mata, M. (21 de mayo de 2022). Crean el Consejo Regulador Pro-Mieles Mexicanas A.C. para combatir la "miel adulterada"
(s/a) (25 de mayo de 2022). Aumentó en México producción de miel de abeja en un 17%. El Vigia. https://www.elvigia.net
(s/a). (21 de mayo de 2022). Generó México 63 mil 400 toneladas de miel al cierre de 2021: Agricultura. Línea Politica. http
Vázquez, B. (09 de enero de 2021). La miel, dulce opción de negocio rentable en el sureste mexicano. El Economista. https
Saavedra, V. (20 de mayo de 2022). La miel de abeja es útil para terapias alternativas y combate del acné. El occidental. htt
(s/a). (s/f). Ayudarán a disminuir pérdidas en producción de miel con bacteria ácido-láctica. Imagen Agropecuaria. https://
James, G. (4 de junio de 2022). Miel en polvo Tamaño del mercado, tendencias y pronóstico para 2029 | Norevo,Alimentos
(s/a). (2 de noviembre de 2021). México, en el top 10 de exportadores de miel en el mundo. México Export. https://mexico
Espinosa, E. (17 de agosto de 2021). Pandemia y calentamiento global aumentaron 50% el valor de miel de abeja. Dinero e
Campos García, M., Leyva Morales, C., Farráez Puc, María. (2018) EL MERCADO INTERNACIONAL DE LA MIEL DE ABEJA Y LA
Herrera, E. (1 de febrero de 2021). Pandemia impulsa consumo de productos orgánicos en el 2020. Milenio. https://www.m
(s/a). (1 de junio de 2020). APOYOS FINANCIEROS A MICROEMPRESAS Y TRABAJADORES INDEPENDIENTES. Gobierno de M
Meneses, Ricardo. (s/f). PYMES: La transformación digital comienza ahora. Computación interactiva. https://computacioni
DE LUNA, T. (05 de mayo de 2022). Aduanas lanza programa para apoyar a pymes a importar y exportar. Milenio. https://w
Forbes Staff. (30 de diciembre de 2021). AMLO destaca incremento anual de 20% en la pensión de adultos mayores. https:
(s/a). (29 de junio de 2018). Las abejas contribuyen a salvaguardar la biodiversidad. Gobierno de México. https://www.go
(s/a). (18 de octubre de 2018). Éstos son los sustitutos más saludables del azúcar. Cuídate plus. https://cuidateplus.marca.
(s/a). (25 de octubre de 2021). Enfermedades respiratorias en época invernal. Gobierno de México. https://www.gob.mx/
(s/a). (3 de abril de 2022). Paliarán con trasvases la sequía en el norte del país. La jornada. https://www.jornada.com.mx/n
(s/a). (5 de mayo de 2022). SE APOYARÁ LA REFORESTACIÓN DE ESPECIES DE NÉCTAR PARA ABEJAS. Gobierno del Estado
González Novelo, Sara A., & Tamayo Cortez, Jorge A., & Tamayo Canul, Elsy N., & Toledo López, Víctor M., & Vargas y Varga

(s/a). (20 de mayo de 2022). Otorga SENASICA primera certificación TIF a Establecimiento procesador de miel. Gobierno d
Tejeda, A. (s/f). La Jornada. Españoles usan velas, linternas y estufas de gas por precio de la luz. https://www.jornada.com
Márquez, J. (2 de junio de 2021). WhatsApp Business se actualiza con una función que hará más fácil la comunicación entr
Invitado Forbes. (15 de abril de 2022). El boom del débito en el e-commerce mexicano ¿A qué se debe y por qué es relevan
(s/a). (s/f). Redes sociales para micro y pequeñas empresas. Gobierno de México. https://sinca.gob.mx/cursos/redes_socia
(s/a). (20 de mayo de 2022). Semarnat y Cultura presentan la feria: "La ruta de la miel y de las flores”. Gobierno de México
Noguez, R. (16 de junio de 2022). A todos los inversionistas les gusta México y aman el peso: BofA. Forbes México.  https://
(s/a). (26 de marzo de 2021). México protege a sus abejas: en qué consiste el dictamen de la Ley Federal Apícola aprobada
revoalimentos-del-bosquebeanillakanegrade/

cias%20positivas.

A9rdida%20de%20peso%E2%80%9D
20del%20virus
%20el%20estiaje

76-586.[fecha de Consulta 15 de Junio de 2022]. ISSN: 1405-9282. Disponible en: https://www.redalyc.org/articulo.oa?id=141277090

-apicola-aprobada-en-la-camara-de-diputados/
lyc.org/articulo.oa?id=14127709017
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 WEAKNESSES
Products derived from honey are seen as harmful to health due to the amount of sugar they contain.
They do not reach all markets because they only have one branch.
There are not the necessary resources to carry out promotion in social networks
There is no installed capacity for the production of products within the company.
Social networks not updated.
They do not have an identity manual.
They do not have health documents since honey production is located in their home.
Compared to the competition, there is not a wide variety of products to offer.
Within the branch there are no more payment methods to make purchases.
There is no Marketing Area.
Low level of technology.
They do not have the necessary resources to face the existence of possible threats to our bee population.
Lack of specialized equipment for honey extraction.
The process of extracting HONEY from the Apis bee is expensive.
Delay problems with suppliers.
No records are kept on production and sales data.
It does not have a website.
They do not sell on the website.
They do not have a loyalty program.
They do not have standardized processes.
They do not have quality processes.
They do not have sufficient production capacity for large orders.
They do not have a recognized brand in their field.
Comedogenic beauty products.
Little ability to export.
Little circulation of customers in the store.
Poorly developed company policies.
Lack of staff training.
They have no standardization in the box.
Lack of chemical tests on beauty products.
Plastic packaging, not sustainable, does not go with the philosophy of the company.
REFERENCIAS
1

3
4
5

9
10
11
12

13

14
15

16

17

18

19
20
21
22
23
24
25
26
27
28
29
30
 THREATS
Honey production decreases due to beetle plague at the national level

Mexico presents statistics of being the country with the largest number of vegans and vegetarians in Latin America
The annual rate of inflation is 7.68% in Mexico
Bacterial, parasitic, fungal and viral diseases are spread in bees
Hurricane season in Cancun runs from June to November, with a higher chance of storms from August to October

Exclusive crops of corn have eliminated the native flowers on which the bees fed
False springs have become common in all parts of the world due to Climate Change.

Quintana Roo has the third national place in collection of "floor rights"
The average annual gross deforestation rate in Quintana Roo is revealed to be 12,125 hectares
Sale of garden products harmful to bees expands, perticides occupying first places.
Small businesses face a growing number of cyberattacks
Production cost of honey rises 50% due to climate change and export demand

Yucatan registers collapse in honey production

Beekeepers face lack of government support
Progress of deforestation in the Yucatan Peninsula

75% of small and medium-sized companies in Qroo victims of Covid 19 and its infections
QRoo ranked first in business closing statistics in Mexico

Mexico has a higher interest rate differential

Wave of criminal violence in Cancun puts tourism at risk
Monkeypox increase their infections five times in different countries
The presence of Chinese honey, synthetic honey increases in the market
People only usually consume honey when they come across the flu.
Lack of flora in the region causes scarcity of food for bees
Death of bees caused by predators and incidents with humans
Use of agrochemicals in corn planting season
Decrease in the international price of honey
Foreign countries request greater requirements in the process of production, handling and packaging of honey
Constant increase in quality and safety requirements by purchasing countries.
Negative perception by customers in the packaging of products
The granting of certifications of Official Mexican Standard NOM-004-SAG/GAN-2018 is very rigorous
Cardenas, L. (2018). Disminuye producción de miel por plaga del escarabajo en Lazaro Cardenas. La Jornada May
Redacción A, P. (2021, 7 septiembre). México es el país con mayor número de veganos y vegetarianos en
latam.html#:%7E:text=aumentado%20su%20popularidad.-,M%C3%A9xico%20es%20el%20pa%C3%ADs
México: inflación al alza, alcanza 7,68% anual. (2022, 10 mayo). Los Angeles Times en Español. https://w
SNIEG. (s. f.). Abejas y apicultura. Atlas Nacional de las Abejas y Derivados Apícolas. https://atlasnacionaldelasabe
Cancun Adventures. (s. f.). ¿Cuándo es la temporada de huracanes en Cancún? https://www.cancun-adventure.com
Universidad Veracruzana en la Ciudad de México. (2022). Peligran abejas silvestres en México. Universidad Veracr
%C3%ADfico%20y%20Tecnol%C3%B3gico%20(FCCyT).
ASOCIACION ECOCOLMENA ESPAÑA. (2022, 28 abril). Causas comunes de la muerte de las abejas melliferas. E

Cirilo, A. (2022, 11 mayo). Quintana Roo, tercer lugar nacional en cobro de «derecho de piso» a negocios: ANPEC.
editor. (2021, 24 mayo). Quintana Roo pierde 33 hectáreas de selva al día -. en15dias. https://en15dias.com/ambien
ASOCIACION ECOCOLMENA ESPAÑA. (2022, 28 abril). Causas comunes de la muerte de las abejas melliferas. E
IT Digital Media Group. (2022, 24 mayo). Las pequeñas empresas afrontan un número creciente de ataques. IT Res
Ochoa, C. (2021, 19 septiembre). Costo de la miel sube 50% por cambio climático y demanda de exportación. Grup

S. (2021, 24 noviembre). Yucatán registra desplome en producción de miel. El Informador :: Noticias de Jalisco, Mé
Tampico, S. E. M. A. (2022, 26 febrero). SOS por sequía abejas en riesgo. El Sol de Tampico. https://www.elsoldeta
Gomez, T. (2022, 12 marzo). México: apicultores denuncian avance de la deforestación en la Península de Yucatán
Soto, G. (2021, 17 julio). Más de 75 por ciento de pequeñas y medianas empresas en Quintana Roo, víctimas del C
covid-263999.html
Maldonado, J. (2022). QRoo ocupa el primer lugar en cierres de negocios. La Jornada Maya. https://www.lajornada

I. (2022, 30 marzo). Préstamo más caro: México cuenta con mayor diferencial de tasas de interés. Diario de Yucatá
Financial, T. (2021, 1 junio). Ola de violencia criminal en Cancún pone en riesgo el resurgimiento del turismo. Diario
de México, H. (2022, 3 junio). Viruela del Mono: Contagios aumentan cinco veces. El Heraldo de México. https://her

Apícola. (s. f.). Ministro agroindustrial. https://www.magyp.gob.ar/sitio/areas/ss_mercados_agropecuarios/apertura_

SNIEG. (s. f.). Abejas y apicultura. Atlas Nacional de las Abejas y Derivados Apícolas. https://atlasnacionaldelasabe
# T1 T2 T3 T4 T5 T6 T7 T8 T9 T10 T11 T12 T13 T14 T15 T16 T17 T18 T19 T20 T21 T22

S1            

S2            

S3            

S4            

S5            

S6            

S7            

S8            

S9            

S10            

S11            

S12            

S13            

S14            

S15            

S16            

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S34            

STRENGTHS
S1 Deyamiel is a socially responsible company because it has the "Sponsoring" program
S2 The products they sell are organic so they cover this market niche
S3 Its products are suitable for all types of public, from children to adults, therefore it is easier to advertise in different med
S4 Diversity of products (beauty, food, health)
S5 It is a production company therefore it does not need intermediaries in the realization of its products
S6 It has a good geographical location for the production of its raw material (honey)
S7 Knowledge/experience in the activity of obtaining honey as raw material
S8 The raw material (honey) is a non-perishable product, there is no risk of loss from storage
S9 Honey is a raw material from which many different types of products can be derived
S10 Those in charge of extracting honey have the necessary knowledge to do it
S11 Supplies necessary to meet the current demand of our customers
S12 Knowledge of the market to which the company is directed
S13 They use sustainable practices for the extraction and elaboration of the products
S14 Favorable customer service
S15 Low costs compared to the competition or similar products
S16 Being a small company they have personalized attention with customers
S17 Wide range of products
S18 Defined brand values
S19 Product quality and reputation
S20 The products it sells are recognized and valued by the market
S21 The item in which it specializes (honey) is profitable for the number of people who eat it
S22 They have home deliveries in Cancun
S23 Efficient processes to extract the raw material
S24 Availability of bee colonies in the production area
S25 Use of innocuous products for pests
S26 Access to easy mobilization of the products obtained from the hive
S27 Thanks to the richness of the territory in which we find ourselves, there is the possibility of increasing the number of hive
S28 High yield per hive
S29 Flexible production process due to its low complexity.
S30 The brand is constantly invited to bazaars and events in Cancun, which is why it is becoming better known locally.
S31 Social networks that raise awareness about the care of bees
S32 Deyamiel teaches beekeeping courses
S33 Products with a good global reputation for their healing properties (honey, royal jelly, pollen)
S34 Well-defined company philosophy for customers "Care and preservation of bees"
T23 T24 T25 T26 T27 T28 T29 T30
Design a digital marketing campaign to attract mo
1 S1 T4
Adapt the company's digital advertising with a foc
2 S2 T21
Evaluate the level of cyber security in the compan
3 S3 T11
Integrate a sanitization system in honey before m
4 S4 T4
Select suppliers of fertilizer for the beetle plague
5 S5 T1
Design an advertising campaign for Instagram foc
6 S6 T15
Create a training course for honey extraction assis
7 S7 T7
Establish inventory control and measure the level
8 S8 T3
Start with the process of granting the NOM-004-S
9 S9 T30
Evaluate the knowledge of beekeepers in case of
10 S10 T5
Analyze the interest rate of the banks and reques
11 S11 T18
Examine the current market and look for new hon
12 S12 T2
Rectify that new pesticides meet all safety require
13 S13 T10
Implement a security check on phone calls receive
14 S14 T8
Carry out a Benchmarking study in other countrie
15 S15 T12
Apply contagion prevention measures such as hea
16 S16 T20
Promote skin care products through a TV advertis
17 S17 T22
Measure the performance of the safety equipmen
18 S18 T24
Change packaging that is not friendly to the plane
19 S19 T29
Create promotions for facebook in relation to the
20 S20 T26
Review the honey export requirements to China a
21 S21 T27
Give away antibacterial gel with the brand logo (P
22 S22 T16
 Hire personnel in charge of reforesting the honey
23 S23 T6
Design informative mini flyers about the importan
24 S24 T9
Plant flowers in the company's honey collection a
25 S25 T23
Verify that the product mobilization process (stor
26 S26 T28
Search for companies in Yucatan that use honey a
27 S27 T13
Find the causes of hives that are underperforming
28 S28 T10
Train beekeepers to detect agrochemicals in the a
29 S29 T25
Add the legend "consume local" in the product lab
30 S30 T17
Create institutional advertising campaign for insta
31 S31 T2
Implement mini pest prevention courses for the g
32 S32 T1
Create advertising on Tik Tok about the authentic
33 S33 T21
Design an advertising campaign about the import
34 S34 T24

THREATS
S1 Honey production decreases due to beetle plague at the national level
S2 Mexico presents statistics of being the country with the largest number of vegans and ve
o advertise in different media. S3 The annual rate of inflation is 7.68% in Mexico
S4 Bacterial, parasitic, fungal and viral diseases are spread in bees
products S5 Hurricane season in Cancun runs from June to November, with a higher chance of storms
S6 Exclusive crops of corn have eliminated the native flowers on which the bees fed
S7 False springs have become common in all parts of the world due to Climate Change.
S8 Quintana Roo has the third national place in collection of "floor rights"
S9 The average annual gross deforestation rate in Quintana Roo is revealed to be 12,125 he
S10 Sale of garden products harmful to bees expands, perticides occupying first places.
S11 Small businesses face a growing number of cyberattacks
S12 Production cost of honey rises 50% due to climate change and export demand
S13 Yucatan registers collapse in honey production
S14 Beekeepers face lack of government support
S15 Progress of deforestation in the Yucatan Peninsula
S16 75% of small and medium-sized companies in Qroo victims of Covid 19 and its infections

creasing the number of hives and the
better known locally.
S17 QRoo ranked first in business closing statistics in Mexico
S18 Mexico has a higher interest rate differential
S19 Wave of criminal violence in Cancun puts tourism at risk
S20 Monkeypox increase their infections five times in different countries
S21 The presence of Chinese honey, synthetic honey increases in the market
S22 People only usually consume honey when they come across the flu.
S23 Lack of flora in the region causes scarcity of food for bees
S24 Death of bees caused by predators and incidents with humans
S25 Use of agrochemicals in corn planting season
S26 Decrease in the international price of honey
S27 Foreign countries request greater requirements in the process of production, handling an
S28 Constant increase in quality and safety requirements by purchasing countries.
S29 Negative perception by customers in the packaging of products
S30 The granting of certifications of Official Mexican Standard NOM-004-SAG/GAN-2018 is ve
 Strategies
marketing campaign to attract more people to the sponsoring program (Beekeeping and bee preservation program

any's digital advertising with a focus on Deya Miel being an organic product and authentic honey

el of cyber security in the company's social networks

zation system in honey before making cosmetic products with it

of fertilizer for the beetle plague and establish a purchase contract with the most convenient

tising campaign for Instagram focused on environmental awareness and the importance of its care

course for honey extraction assistants focused on the preservation of bees in cases of false spring

ory control and measure the level of demand for honey in Deya Honey

ocess of granting the NOM-004-SAG/GAN-2018 certification

wledge of beekeepers in case of hurricanes with drills

rest rate of the banks and request a loan in which it has the lowest rate for orders of more than 40,000 units

rent market and look for new honey alternatives for vegan or vegetarian markets to implement them in Deya Miel

pesticides meet all safety requirements for bees and the environment

urity check on phone calls received from customers to rule out fraudsters

hmarking study in other countries and calculate a competitive cost to introduce the brand to new markets

prevention measures such as healthy distance and antibacterial gel in product deliveries at home

e products through a TV advertising campaign with a focus on "Organic Skin care"

formance of the safety equipment used by beekeepers and if it affects bees or personnel, maintain it

g that is not friendly to the planet for sustainable packaging and packaging

ns for facebook in relation to the company's low prices in winter

y export requirements to China and start the export process

acterial gel with the brand logo (POP Material) in home deliveries in purchases of more than $350 pesos
n charge of reforesting the honey extraction area so that the bees have a safe place to pollinate

ve mini flyers about the importance of caring for bees and the environment and add them to each shopping bag

he company's honey collection area

roduct mobilization process (storage, transportation) does not alter the quality and safety of the products

anies in Yucatan that use honey as a raw material to be their suppliers

of hives that are underperforming

s to detect agrochemicals in the area

consume local" in the product labels

nal advertising campaign for instagram about Deyamiel preserving bees and their non-invasive processes

pest prevention courses for the general public in addition to the "sponsoring" courses as a complement

ng on Tik Tok about the authenticity, benefits and properties of the honey produced by the company

tising campaign about the importance of caring for bees on the Radio

THREATS
e national level
largest number of vegans and vegetarians in Latin America

in bees
er, with a higher chance of storms from August to October
ers on which the bees fed
orld due to Climate Change.
of "floor rights"
a Roo is revealed to be 12,125 hectares
cides occupying first places.
s
ge and export demand

ms of Covid 19 and its infections

o

k
ent countries
ses in the market
ross the flu.
es
umans

rocess of production, handling and packaging of honey

purchasing countries.
roducts
rd NOM-004-SAG/GAN-2018 is very rigorous
# O1 O2 O3 O4 O5 O6 O7 O8 O9 O10 O11 O12 O13 O14 O15 O16 O17 O18 O19 O20 O21 O22
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DEBILIDADES
1 Los productos derivados de la miel son vistos como dañinos para la salud por la cantidad de azúcar que contiene.
2 No llegan a todos los mercados debido a que solo cuentan con una sucursal.
3 No se cuenta con los recursos necesarios para realizar promoción en redes sociales
4 No se cuenta con la capacidad instalada para la producción de productos dentro de la empresa.
5 Redes sociales no actualizadas.
6 No cuentan con un manual de identidad.
7 No cuentan con documentos de salubridad ya que se encuentra en su vivienda la producción de miel.
8 A comparación de la competencia, no se cuenta con gran variedad de productos para ofrecer.
9 Dentro de la sucursal no se cuenta con más métodos de pago para realizar compras.
10 No se cuenta con Area de Marketing.
11 Escaso nivel de tecnología.
12 No cuentan con los recursos necesarios para enfrentar la existencia de posibles amenazas a nuestra población de abeja
13 Falta de equipos especializados en la extracción de miel.
14 El proceso de extracción de MIEL la abeja Apis es costoso.
15 Problemas de atraso con los proveedores.
16 No se lleva registros en los datos de producción y venta.
17 No cuenta con pagina web.
18 No venden en pagina web.
19 No cuentan con programa de lealtad.
20 No cuentan con procesos estandarizados.
21 No cuentan con procesos de calidad.
22 No cuentan con capacidad de producción suficiente para pedidos grandes.
23 No tienen una marca reconocida en su rubro.
24 Productos de belleza comedogénicos.
25 Poca capacidad para exportar.
26 Poca circulación de clientes en la tienda.
27 Políticas de la empresa poco desarrolladas.
28 Falta de capacitación del personal.
29 No tienen estandarización en la caja.
30 Falta de pruebas químicas en los productos de belleza.
31 Empaques de plastico, no sustentables, no van con la filosofia de la empresa.
 O23 O24 O25 O26 O27 O28 O29 O30
1 D102 Establecer de acuerdo con el Consejo Regulador P
2 D2O5 Distribuir los productos a diferentes puntos de la
3 D2O11 Proyectar estrategias de expansión de la marca a
4 D2O13 Utilizar los apoyos gubernamentales otorgados p
5 D3O1 Contratar a un especialista del área de Marketing
6 D3O25 Realizar cursos gratuitos de Google Ads (de forma
7 D3O27 Utilizar los cursos sobre “redes sociales para micr
8 D4O13 Utilizar los apoyos ofrecidos por el Programa Nac
9 D4O29 Dialogar con inversionistas para que se interesen
10 D5O25 Implementar el uso de Whatsapp Bussiness para
11 D5O27 Utilizar los cursos sobre “redes sociales para micr
12 D7O23 Obtener la certificación TIF para los establecimien
13 D8O22 Ampliar la producción de nuevos productos de be
14 D8O23 Utilizar la cera para la creación de nuevos produc
15 D11O13 Utilizar los apoyos ofrecidos por el Programa Nac
16 D13/O13 Utilizar los apoyos ofrecidos por el Programa Nac
17 D14/05 Priorizar la producción miel de la abeja Apis para
18 D15/O11 Solucionar el problema de comunicación y distrib
19 D17/O27 Implementar el uso de cursos impartidos por el G
20 D20/O23 Buscar la certificación TIF para asegurar su estand
21 D22/O13 Utilizar los apoyos gubernamentales otorgados p
22 D23/O14 Mejorar las redes sociales para tener un mayor a
23 D23/O29 Elaborar estrategias con inversionistas para mejo
24 D24/O22 Mejorar la elaboración de cosmeticos (utilizando
25 D25/O29 Utilizar el apoyo economíco de inversionistas par

OP
úcar que contiene. 1 Aumentan las ventas de productos yucatecos en plataformas digitales
2 Crean el Consejo Regulador Pro Mieles Mexicanas A.C. para combatir la "miel adulterada
3 Aumentó en México producción de miel de abeja en un 17%
a. 4 Generó México 63 mil 400 toneladas de miel al cierre de 2021
5 La miel es el negocio más rentable en el sureste mexicano
6 La miel de abeja es útil para terapias alternativas y combate del acné
e miel. 7 Ayudarán a disminuir pérdidas en producción de miel con bacteria ácido-láctica
8 Aumenta el mercado de miel en polvo
9 México, en el top 10 de exportadores de miel en el mundo
10 Pandemia y calentamiento global aumentaron 50% el valor de miel de abeja
11 Existencia de mercados nacional e internacional
estra población de abejas. 12 Incremento en el consumo de productos orgánicos en México debido a la Pandemia
13 Apoyos gubernamentales. Programa Nacional de Financiamiento al Microempresario (PR
14 Transformación digital de las MIPYMES
15 Aduanas lanza programa para apoyar a pymes a importar y exportar
16 Incremento a la pensión de los adultos mayores en México
17 Preocupación por el medio ambiente, donde la apicultura ofrece una alternativa de cuida
18 Incremento en la sustitución de la miel por azúcar
19 Incremento de enfermedades respiratorias en época invernal
20 Sequias en la parte norte del país y favorece la producción de miel en el sur del país.
21 Apoyo a la forestación a nivel mundial, donde se puede incluir plantas melíferas.
22 Aumento en la aplicación y usos de la miel para la incorporación de mercados alternativo
23 SENASICA pone a disponibilidad la certificaión TIF para los establecimientos de procesam
24 Españoles usan velas, linternas y estufas de gas por precio de la luz, lo que favorece a la p
25 WhatsApp Business se actualiza con funciones que favorecen la comunicación entre nego
26 Pagos en línea en México crecen de manera exponencial impulsado por el e-commerce
27 Gobierno de México pone a disponibilidad cursos en modalidad virtual sobre "redes socia
28 Semarnat y Cultura presentan la feria: "La ruta de la miel y de las flores”
29 Gusto de los inversionistas por México y el peso mexicano
30 México protege a sus abejas con La Ley Federal Apícola aprobada en la Cámara de Diputa
 ESTRATEGIAS
uerdo con el Consejo Regulador Pro-Mieles Mexicanas lineamientos para que la miel no sea adulterada y no sea dañino para la salud.
ductos a diferentes puntos de la península de Yucatán parara ampliar el mercado y con ello las ventas.
egias de expansión de la marca al mercado nacional e internacional.
os gubernamentales otorgados por Programa Nacional de Financiamiento al Microempresario (PRONAFIM) de la Secretaría de Economía p
specialista del área de Marketing (Community Manager o Social Media Manager) que lleve el control de las redes sociales para aumentar l
ratuitos de Google Ads (de forma gratuita) para mejorar el conocimiento de las redes sociales y como poder utilizarlas a favor de la empre
s sobre “redes sociales para micro y pequeñas empresas” ofrecido por el Gobierno de México.
os ofrecidos por el Programa Nacional de Financiamiento al Microempresario (PRONAFIM) de la Secretaría de Economía en recursos de pro
ersionistas para que se interesen en la empresa
uso de Whatsapp Bussiness para tener un mejor contacto con el cliente
s sobre “redes sociales para micro y pequeñas empresas” ofrecido por el Gobierno de México para mejorar las redes sociales.
ficación TIF para los establecimientos de procesamiento de bienes de origen animal otorgada por la SENASICA.
cción de nuevos productos de belleza y cuidado personal
ara la creación de nuevos productos
os ofrecidos por el Programa Nacional de Financiamiento al Microempresario (PRONAFIM) de la Secretaría de Economía en tecnología par
os ofrecidos por el Programa Nacional de Financiamiento al Microempresario (PRONAFIM) de la Secretaría de Econnomí para invertir en e
ucción miel de la abeja Apis para aprovechar la rentabilidad de la zona y con ello generar más ingreso economíco para sustentabilizar la p
blema de comunicación y distribución con los proveedores para realizar envios nacionales e internacionales
uso de cursos impartidos por el Gobierno de México para crear una página web desde cero.
ación TIF para asegurar su estandarización en la producción
os gubernamentales otorgados por la PRONAFIM para invertir en maquinarias y duplicar la producción
s sociales para tener un mayor alcance de audiencia
gias con inversionistas para mejorar la publicidad de la marca y aumentar las ventas
ración de cosmeticos (utilizando productos naturales)
economíco de inversionistas para ampliar la venta hacia el extranjero

OPORTUNIDADES
rmas digitales
ara combatir la "miel adulterada"
17%
2021
no
bate del acné
n bacteria ácido-láctica

do
lor de miel de abeja

México debido a la Pandemia

 amiento al Microempresario (PRONAFIM) de la Secretaría de Economía

r y exportar
co
a ofrece una alternativa de cuidado de la biodiversidad.

ernal
ón de miel en el sur del país.
ncluir plantas melíferas.
poración de mercados alternativos como son productos de belleza y cuidado personal, recetas de cocina y medicinas.
os establecimientos de procesamiento de bienes de origen animal
io de la luz, lo que favorece a la producción de cera
ecen la comunicación entre negocios y clientes.
l impulsado por el e-commerce
dalidad virtual sobre "redes sociales para micro y pequeñas empresas"
l y de las flores”
no
aprobada en la Cámara de Diputados
 ESTRATEGIAS
ra que la miel no sea adulterada y no sea dañino para la salud.
l mercado y con ello las ventas.

to al Microempresario (PRONAFIM) de la Secretaría de Economía para crear sucursales en el Sur de la ciudad de Cancún.
Manager) que lleve el control de las redes sociales para aumentar las ventas en las plataformas digitales.
o de las redes sociales y como poder utilizarlas a favor de la empresa.
el Gobierno de México.
esario (PRONAFIM) de la Secretaría de Economía en recursos de producción.

e
el Gobierno de México para mejorar las redes sociales.
igen animal otorgada por la SENASICA.

esario (PRONAFIM) de la Secretaría de Economía en tecnología para mayor producción.

esario (PRONAFIM) de la Secretaría de Econnomí para invertir en equipos especializados en la extgracción de miel.
y con ello generar más ingreso economíco para sustentabilizar la producción
r envios nacionales e internacionales
gina web desde cero.

narias y duplicar la producción

ar las ventas
a

dado personal, recetas de cocina y medicinas.

a para crear sucursales en el Sur de la ciudad de Cancún.
ar las ventas en las plataformas digitales.
presa.

producción.

para mayor producción.

n equipos especializados en la extgracción de miel.
a producción
 Fortalezas /
# Oportunidades O1 O2 O3 O4 O5 O6 O7 O8 O9 O10 O11 O12 O13 O14 O15 O16 O17 O18 O19
F1 F1
F2 F2
F3 F3
F4 F4
F5 F5
F6 F6
F7 F7
F8 F8
F9 F9
F10 F10
F11 F11
F12 F12
F13 F13
F14 F14
F15 F15
F16 F16
F17 F17
F18 F18
F19 F19
F20 F20
F21 F21
F22 F22
F23 F23
F24 F24
F25 F25
F26 F26
F27 F27
F28 F28
F29 F29
F30 F30
F31 F31
F32 F32
F33 F33
F34 F34

0
FORTALEZAS
F1 Deyamiel es una empresa socialmente responsable por que tiene el programa "Apadrinando"
F2 Los productos que venden son organicos por lo que cubren este nicho de mercado
F3 Sus productos aptos para todo tipo de publico,por lo tanto es mas facil anunciarse en diferentes medios
F4 Diversidad de productos (belleza, alimentos, salud)
F5 Es una empresa productora por lo tanto no necesita de intermediarios en la realizacion de sus producto
F6 Tiene una buena ubicacion geografica para la produccion de su materia prima (miel)
F7 Conocimiento/experiencia en la actividad de obtener miel como materia prima
F8 La materia prima (miel) es un producto no perecedero, no hay riesgo de tener perdidas por almacenarla
F9 La miel es una materia prima de la que pueden derivar muchos productos de distintos tipos
F10 Los encargados de la estraccion de miel cuentan con los conocimientos necesarios para hacerlo
F11 Insumos necesarios para cubrir con la demanda actual de nuestros clientes
F12 Se tiene conocimiento del mercado al que va dirigida la empresa
F13 Utlizan practicas sustentables para la extraccion y elaboracion de los productos
F14 Servicio al cliente con respuesta favorable
F15 Costos bajos comparados con la competencia o productos similares
F16 Al ser una empresa pequeña tienen una atención personalizada con los clientes
F17 Amplia oferta de productos
F18 Valores de marca definidos
F19 Calidad y reputación en los productos
F20 Los productos que vende son reconocidos y valorados por el mercado
F21 El rubro en el que se especializa (miel) es rentable por la cantidad de personas que la ingieren
F22 Cuentan con entregas a domicilio en Cancún
F23 Procesos eficientes para extraer la materia prima
F24 Disponibilidad de colonias de abejas en la zona de produccion
F25 Utilizacion de productos inocuos para las plagas
F26 Acceso a fácil movilización de los productos obtenidos de la colmena
F27 Gracias a la riqueza de territorio en que nos encontramos, existe la posibilidad de incrementar el númer
F28 Alto rendimiento por colmena
F29 Proceso productivo flexible por su escasa complejidad.
F30 La marca es invitada constantemente a bazares y eventos en cancún por lo que cada vez es más conocid
F31 Redes sociales que concientizan acerca de el cuidado de las abejas
F32 Deyamiel imparte cursos de apicultura
F33 Productos con buena reputación a nivel global por sus propiedades curativas (miel, jalea real, polen)
F34 Filosofia de la empresa bien definida para los clientes "Cuidado y preservacion de las abejas"
 O20 O21 O22 O23 O24 O25 O26 O27 O28 O29 O30 Estrategias
1 F3O1 Promocionarse en medios di
2 F4O1 Realizar catálogos digitales p
3 F12O1 Realizar un estudio de hacía
4 F17O1 Crear ofertas especiales para
5 F31O1 Utilizar promoción de la mar
6 F33O1 Diseñar un flayer publicarlos
7 F1O2 Utilizar el curso de apadrinam
8 F4O2 Solicitar certificación de origi
9 F9O2 Solicitar certificación de origi
12 F27O5 Aumentar la población de co
13 F32O5 Recolectar los productos de c
14 F32O5 Ofrecer cursos de apicultura
15 F3O6 Publicitar los productos de d
16 F17O6 Crear un paquete promocion
17 F25O7 Utilizar los lactobacilos como
18 F29O8 Desarrollar un proceso para l
19 F2O12 Promocionar los productos e
20 F33O11 Investigar un mercado intern
21 F27O13 Utilizar el apoyo del program
22 F1O13 Utilizar los recursos del progr
23 F32O13 Utilizar los recursos del progr
24 F4O14 Diseñar un catálogo digital de
25 F31O14 Crear una página web
26 F33O15 Exportar a un mercado óptim
27 F4O16 Identificar y recomendar los
28 F31O17 Utilizar las redes sociales de
29 F32O17 Durante los cursos de apicult
30 F20O18 Promocionar la miel como un
31 F19O19 Promocionar nuestros produ
32 F21O20 Vender miel en al norte del p
33 F34O21 Apoyar en la plata de árboles
34 F4O22 Crear un catálogo de los ben
35 F19O23 Solicitar la certificación TIP
36 F33O24 Crear convenios con fabrican
37 F22O25 Utilizar WhatsApp budines co
38 F22O26 Integrar pago en línea para p
39 F31O27 Mejorar el manejo de las red
40 F30O28 Participar en la feria la ruta d
41 F1O29 Contactar inversionistas para
  OPORTUNIDADES
"Apadrinando" 1 Aumentan las ventas de productos yucatecos en platafor
cado 2 Crean el Consejo Regulador Pro Mieles Mexicanas A.C. pa
arse en diferentes medios 3 Aumentó en México producción de miel de abeja en un 1
4 Generó México 63 mil 400 toneladas de miel al cierre de
alizacion de sus productos 5 La miel es el negocio más rentable en el sureste mexicano
(miel) 6 La miel de abeja es útil para terapias alternativas y comba
a 7 Ayudarán a disminuir pérdidas en producción de miel con
perdidas por almacenarla 8 Aumenta el mercado de miel en polvo
distintos tipos 9 México, en el top 10 de exportadores de miel en el mund
arios para hacerlo 10 Pandemia y calentamiento global aumentaron 50% el val
11 Existencia de mercados nacional e internacional
12 Incremento en el consumo de productos orgánicos en Mé
s 13 Apoyos gubernamentales. Programa Nacional de Financia
14 Transformación digital de las MIPYMES
15 Aduanas lanza programa para apoyar a pymes a importar
s 16 Incremento a la pensión de los adultos mayores en Méxic
17 Preocupación por el medio ambiente, donde la apicultura
18 Incremento en la sustitución de la miel por azúcar
19 Incremento de enfermedades respiratorias en época inve
20 Sequias en la parte norte del país y favorece la producció
que la ingieren 21 Apoyo a la forestación a nivel mundial, donde se puede in
22 Aumento en la aplicación y usos de la miel para la incorpo
23 SENASICA pone a disponibilidad la certificaión TIF para lo
24 Españoles usan velas, linternas y estufas de gas por precio
25 WhatsApp Business se actualiza con funciones que favore
26 Pagos en línea en México crecen de manera exponencial
de incrementar el número de colmenas y la producció 27 Gobierno de México pone a disponibilidad cursos en mod
28 Semarnat y Cultura presentan la feria: "La ruta de la miel
29 Gusto de los inversionistas por México y el peso mexicano
e cada vez es más conocida localmente 30 México protege a sus abejas con La Ley Federal Apícola a

miel, jalea real, polen)

de las abejas"
 omocionarse en medios digitales al mercado yucateco
alizar catálogos digitales para promoción
alizar un estudio de hacía que sector de mercado yucateco dirigirnos
ear ofertas especiales para el sector yucateco
tilizar promoción de la marca junto con la importancia de las abejas
señar un flayer publicarlos con los beneficios de la miel
tilizar el curso de apadrinamiento para fomentar la miel natural sobre la adulterada
licitar certificación de originalidad de productos de miel
licitar certificación de originalidad de miel para la miel deyamiel
umentar la población de colmenas
colectar los productos de colmenas externas para fabricar productos como seguimiento de la estrategia F27O5 de la estrategia
recer cursos de apicultura para ser productores de deyamiel
blicitar los productos de deyamiel aptos para todo tipo de piel
ear un paquete promocionarse de cuidado para la piel
tilizar los lactobacilos como una medida preventiva de patógenos
esarrollar un proceso para la producción de miel en polvo
omocionar los productos en plataformas digitales como 100% orgánicos
vestigar un mercado internacional algo óptimo para exportara
tilizar el apoyo del programa para la creación de nuevas colmenas
tilizar los recursos del programa para impulsar el programa de apadrinamiento
tilizar los recursos del programa para impulsar los cursos de apicultura
señar un catálogo digital de productos
ear una página web
portar a un mercado óptimo miel
entificar y recomendar los productos que más consume el sector de adultos mayores a su mismo nicho
tilizar las redes sociales de deyamiel para concienciar sobre la biodiversidad
urante los cursos de apicultura hacer énfasis sobre las abejas y la biodiversidad
omocionar la miel como un sustituto del azúcar en los mercados
omocionar nuestros productos como remedios de medicina alternativa
nder miel en al norte del país para consumo de las personas
poyar en la plata de árboles con plantas melíferas
ear un catálogo de los beneficios y posibles usos del producto
licitar la certificación TIP
ear convenios con fabricantes de velas en España
tilizar WhatsApp budines como medio de comunicación para recibir pedidos y entregas a domicilio
tegrar pago en línea para productos a domicilio o compras en línea
ejorar el manejo de las redes sociales tomando el curso mencionado
rticipar en la feria la ruta de la miel y la flores
ntactar inversionistas para ser parte del programa de apadrinamiento

ctos yucatecos en plataformas digitales

o Mieles Mexicanas A.C. para combatir la "miel adulterada"
 n de miel de abeja en un 17%
eladas de miel al cierre de 2021
able en el sureste mexicano
rapias alternativas y combate del acné
en producción de miel con bacteria ácido-láctica
n polvo
adores de miel en el mundo
bal aumentaron 50% el valor de miel de abeja
al e internacional
productos orgánicos en México debido a la Pandemia
grama Nacional de Financiamiento al Microempresario (PRONAFIM) de la Secretaría de Economía
MIPYMES
apoyar a pymes a importar y exportar
adultos mayores en México
biente, donde la apicultura ofrece una alternativa de cuidado de la biodiversidad.
e la miel por azúcar
respiratorias en época invernal
aís y favorece la producción de miel en el sur del país.
mundial, donde se puede incluir plantas melíferas.
s de la miel para la incorporación de mercados alternativos como son productos de belleza y cuidado personal, recetas de cocina y medici
d la certificaión TIF para los establecimientos de procesamiento de bienes de origen animal
y estufas de gas por precio de la luz, lo que favorece a la producción de cera
a con funciones que favorecen la comunicación entre negocios y clientes.
en de manera exponencial impulsado por el e-commerce
sponibilidad cursos en modalidad virtual sobre "redes sociales para micro y pequeñas empresas"
a feria: "La ruta de la miel y de las flores”
México y el peso mexicano
on La Ley Federal Apícola aprobada en la Cámara de Diputados
e la estrategia
cetas de cocina y medicinas.
# A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 A16 A17 A18 A19 A20 A21 A22
D1                                            
D2                                            
D3                                            
D4                                            
D5                                            
D6
D7            
D8            
D9            
D10            
D11            
D12            
D13            
D14            
D15            
D16            
D17            
D18          
D19            
D20            
D26            
D27            
D28            
D29            
D30            
D31            
A23 A24 A25 A26 A27 A28 A29 A30
                1 W1-T22 Informar sobre los multiples benefi
                2 W2-T8 Identificar geograficamente las zon
                3 W2-T11 Reconocer cuales son los posibles r
                4 W2-T16 Planear un fondo de ahorro contra
                5 W3-T3 Solicitar apoyo gubernamental para
6 W3-T29 Diseñar un etiquetado agradable pa
7 W4-T1 Implementar la automatización de
8 W7-T28 Impulsar la obtencion de document
9 W8-T22 Desarrollar la formulación de nuevo
10 W10-T17 Crear departamento de marketing p
11 W11-T11 Actualizar los recursos tecnologicos
12 W12-T1 Solicitar apoyo gubernamental para
13 W12-T6 Implementar diversas especies de p
14 W12-T9 Realizar un plan de estrategias para
15 W12-T25 Disminuir el uso de agroquimicos y
16 W13-T14 Encontrar apoyo en inversionistas p
17 W27-A17 Desarrollar politicas en los procedim
18 W28-A28 Establecer dias para la capacitación
19 W29-A3 Mejorar el manejo de los recursos fi
20 W31-A29 Sustituir los empaques de plastico p
 ESTRATEGIAS
ar sobre los multiples beneficios que tiene el consumo de la miel
car geograficamente las zonas más seguras de cancún para la creación de nuevos puntos de venta
ocer cuales son los posibles riesgos ciberneticos de las pequeñas empresas
r un fondo de ahorro contra contigencias como el COVID 19 para evitar cierre o apertura de sucursales
ar apoyo gubernamental para el financiamiento de las redes sociales
r un etiquetado agradable para nuestros clientes con el objetivo incrementar las ventas
mentar la automatización de los proceso por un bajo costo
ar la obtencion de documentación para la empresa
ollar la formulación de nuevos productos en diferentes rubros
departamento de marketing para evitar el desplome de la empresa por falta de ventas
zar los recursos tecnologicos para el proceso de extracción, producción y promoción de miel
ar apoyo gubernamental para financiar pesticidas y combatir las plagas
mentar diversas especies de plantas en tamaño, color y forma
r un plan de estrategias para presentar al Gobierno del Estado y evitar la tala de arboles
uir el uso de agroquimicos y pesticidas que son daniños para las abejas
rar apoyo en inversionistas para la compra de equipos especializados en la extraccion de miel
ollar politicas en los procedimientos de producción
ecer dias para la capacitación y retroalimentación del personal
ar el manejo de los recursos financieros
ir los empaques de plastico por opciones reutilizables o biodegradables