BUSINESS PLAN PROPOSAL

“PUTRI JAYA BUILDING”

Name : Ni Nyoman Trisna Pradnyani Putri

Number : 04
Student ID Number : 2015124022
Class Study Program : 5B/D4 Construction Project Management

BALI STATE POLYTECHNIC

CIVIL ENGINEERING

CONSTRUCTION PROJECT MANAGEMENT

ACADEMIC YEAR 2022/2023

A. INTRODUCTION
Business is something that can generate money and can improve a person's standard of
living for the better. A business entity that we run can generate profit, or income as much
as possible, we run a business that is useful and profitable for the welfare of life.
The property business is one example of a business opportunity that arises along with the
demands of the community to meet their needs. The community's need for a place to live
is a promising opportunity for this business. Currently, the property business opportunity
is not only focusing on building houses and selling them. There are still many
opportunities in the property business that can be tried, one of the businesses that support
property needs such as the building materials business also has a fairly large market
prospect. Because as long as there is still the construction of houses, offices, schools, and
other buildings, building materials such as iron, cement, paint, ceramics, and wood will
continue to be needed by the market.
B. EXECUTIVE SUMMARY
1. Company Profile
My company name is PUTRI JAYA BUILDING. My company focuses on building
materials. Selling quality building materials but affordable prices. The selected
building material will affect the overall quality of the building.
2. Market Research
The building is one of the important needs, for a place to live and a place of business.
If you build a building, you need some building materials that are only available in
materials shops. The market for building a materials business is very broad and even
unlimited. This is because building materials are needed by all levels of society.
marketing target is not limited to certain groups. In addition to the general public, the
marketing targets are contractors and property business
3. Marketing
For the marketing aspect, Regular Price Surveys. So that the price of the material sold
is not too expensive from competitors. Promotion on all social media, and put up
banners in front of shops and at several strategic points that can attract people to
come. Next, Cooperation with contractors.
 4. Operation
At the Putri Jaya Building selling many kinds of building materials including sand,
stone, brick, paint, roof tile, cement, iron, wood, ceramic pipe, electrical tools, and
others. Putri Jaya Building is located in Banjar Sayan Baleran, Mengwi operates from
8 am until 6 pm, open every day. Ordering materials can come to the store or be
ordered by phone. Payment can be by cash or via bank transfer. The Other will be
delivered by our staff using a pickup car.
C. COMPANY PROFILE
1. Business Overview
Building Material Business is about trading the materials used in constructing a house
or building. It may not necessarily be one of the new business ideas but has become
highly prominent lately due to the profit return it offers to the traders.
2. Company History
Establish a building material business with the right choice, competitors in the
building materials business are not too tight, besides that as long as humans still need
a place to live, building shops will always be needed. Putri Jaya Building will be
established in 2022 because it sees development opportunities that continue to
increase.
3. Vision and Mission
Vision:
Our Vision is to provide the best service for consumers and provide complete tools
and building products. As well as serving every request requested by consumers.
Mission:
1. As a place to shop for building materials with complete and quality products.
2. Build and create the best image of the store.
4. Management
Our Management team consists of two men and two women.
1. Putri is the owner of Putri Jaya Building. Her background as civil engineering
graduate.
2. Mita Maharani is the administration of the Putri Jaya Building. Her background as
an accounting graduate
 3. Adit Raharja is an employee of the Putri Jaya Building. His background is as high
school graduate.
4. Usman Putra is the driver of the Putri Jaya Building. His Background as high
school graduate.
D. MARKET RESEARCH
1. Local Market
2. SWOT Analysis
3. Target Market
E. MARKETING
1. Pricing Strategy
Get a discount if the customers buy in bulk.
F. OPERATION
1. Resource Management
a. Location
Banjar Sayan Baleran, Mengwi
b. Initial Capital Expenditure Inventory
Item Cost (Rp)
Rent a place in 1 month Rp 1,250,000.00
employee salary Rp 2,400,000.00
transportation Rp 600,000.00
electricity Rp 100,000.00
Shopping for materials in 1 month Rp 50,000,000.00
car depreciation Rp 1,166,600.00
Rp 55,516,600.00
c. Resource
Putri Jaya Building gets materials from other suppliers who are trusted and have
good. The quality of the material determines the result of the building, if the material
is of good quality and from a well-known brand, it will definitely be a consideration
for consumers to buy at our store.
d. Production Process
Our store has transportation facilities that support sales. Ordered goods will be
delivered by pick up car to the buyer's address on request. Provide transportation
facilities to buyers, it will make it easier for buyers to receive material
 e. Main Competencies
Cooperate with the best suppliers. It can also be done by building relationships with
project contractors, foremen, or building contractors. They are the ones who need
building materials the most, because they really work in their field. improve customer
satisfaction with the best service. Give gifts such as shop clothes to customers.
G. FINANCE
1. Financing
Item Cost (Rp)
Pick Up Car Rp 70,000,000.00
Raw materials Rp 100,000,000.00
Rp 170,000,000.00