Change in

PREGNANCY & PARENTING ISSUES the sex Gestational

Inflammatory
Problems
drive Diabetes
Irritable Bowel
Syndrome
Fatigue
Baby’s Ulcer

Fear of growth Depression

80%
Weight
milestones
labour Pains gain

22% Back
Pain
Cold And
Infection

70%
Managing
Career
Mothers face Parents are
Circulatory
Postpartum
Depression
anxious & Problems
completely
Face stress & anxiety
in pregnancy
unprepared Screen
Eating Chest
Heart
Disorder
time in
5min
Pain
Disease

Asthma Not babies

Muscle able to Raising
pain Anxiety Avg time/month kids in joint
sleep
with Doctor family
Panic
| Private & Confidential © Pruoo Attacks
Why this is a concern?

40X
Pregnancy & Parenting
Shapes the baby’s future
Increase in mental health issues
in babies due to mother’s
pregnancy stress

Low IQ & EQ in babies when

parents aren’t responsive

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 25 weeks, 2 days

Day 177

COMPLETE
PREGNANCY
& PARENTING
Tech solution

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TEAM

DR. JAIDEEP MALHOTRA, RAJESH JAGASIA, RAVI TEJA AKONDI, CEO MAYUR DHURPATE, CTO
EXPERT PROGRAM
IIT(BHU) graduate & IIT(BHU) graduate & a
Delivered 10,000+ Taught 200,000+
a Meditator, Product, meditator, Everything tech
babies & Ex-president how to meditate
Business & Team @iMumz, Compulsive
of 38,000+ doctors association, across 25 countries.
@iMumz problem solver
FOGSI.

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iMumz SOLUTION - PREGNANCY

Objective Program pillar OUTCOME

BABY Fetal learning Postpartum

methods | Baby Depression
HEALTH bonding exercises

EMOTIONAL Meditation | Stress

Relaxing Music
HEALTH Sleep

PHYSICAL Yoga | AMA Birth Outcomes:

sessions | Health Birth Weight
HEALTH Content | Diet Term Delivery

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iMumz SOLUTION - Parenting

Objective Program pillar OUTCOME

BABY Developmental Social Skills

Activities I Cognitive Skills
GROWTH Parenting guide Emotional Skills
series

PHYSICAL Yoga | AMA Baby’s

sessions | Health milestones
HEALTH Content | Diet Mother’s
wellbeing

Baby’s
EMOTIONAL Meditation |
emotional
Baby Bonding |
HEALTH Relaxing Music health
Mother’s
wellbeing

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Bazoo Eco Play Kit

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TRACTION

300,000 10,000
APP INSTALLS PAYING SUBSCRIBERS
(25% MoM growth) (28% MoM growth)

50+ Lakhs INR 60,000

Cumulative MONTHLY ACTIVE
revenue USERS
(90%+ gross margins)
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iMumz has a loyal user base

94.5% 34 mins
Week 4 active Average time spent on
retention active day

52% 2.1
Users exhibit Virality coefficient
repeat purchase
behaviour
| Private & Confidential © Pruoo *Metrics specific for the paid user base
 STRONG CUSTOMER LOVE
INSTAGRAM LOVE

“This is why I don’t miss “My mother want to come

iMumz app webinars.
Doctors usually do not
have so much time to give
such detailed information.
It definitely boosted up
confidence and reduced
my anxiety”
#iMumzJourney
-Sneha Bhaware, Housewife
over in pandemic and help
me in my pregnancy. I’m
very much being taken
care by iMumz and I didn’t
feel the need”
-Deepthi, Consultant with EY

Megha thanking iMumz with the | Private & Confidential © Pruoo

app themed Mehandi
OFF THE CHART RETENTION
Health & Fitness iMumz Subscribed
app users users

Why exceptional retention?

● Unique and actionable

program solving their
problems everyday

● Solving a real pressing

problem

DATES
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CONVERSION - OTHER APPS VS iMumz

Why great conversion?

5.2%
● A rapid and iterative
product development
approach

● Solving a real pressing

problem
0.8%

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iMumz - CLINICAL VALIDATION

67% 44% 20%

Reduction in Stress Improvement in Increase in average birth
(30 point PSRS scale) sleep quality weight at delivery
(Pittsburgh sleep quality index)

Researchers

- Study done on 512 pregnant.

- Study approved to be published in the July

edition of prestigious Journal of South Asian
Federation of Obstetrics and Gynaecology
Dr. Narendra Malhotra, Dr. Madhuri Patel,
Ex-President, FOGSI Secy General, FOGSI
iMumz mothers postpartum wins - A qualitative study

80%
New parents feel anxiety & unprepared

50% 81% 96%

Increase in breastfeeding Reported smooth postpartum Baby milestones achieved
mothers in comparison to (Coping postpartum blues even on time or much faster
during COVID)
Indian avg

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Growth of Northstar metric

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Digital health Ranging from Preconception to early childhood
programs
High ticket More offerings which can create impact. Personalised

offerings coaching, Bazoo kit and so on.

Products Range of brand controlled wellness products

 LTV
Current Trend

Personalised
coaching

Preconception
subscription
52%+ users are
showing a repeat
LTV (INR)

Parenting (2-5)
subscription
purchase behaviour
Bazoo
Eco Playkit
iMumz app
Parenting (0-2)
pregnancy
subscription
subscription

MONTH

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MARKET SIZE

As a full stack platform

offering from content,

$2.7Bn
wellness products and
personalised solutions,

100
iMumz is creating an $2Bn
economic opportunity in
mn India alone.

Number of families trying to

conceive to raising toddlers iMumz is creating a
$2.7Bn economic
opportunity
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TEAM

PRANU PALAKURTHY, RACHNA SINGH, ANUSUYA SHARMA, DIVYA SRINIVASAN,

PRODUCT CONTENT PROGRAM DESIGN

IITian, Ex-Flipkart, High Author of 7 parenting Ex-Headout, Long time iMumz user
on Energy & Obsessive Books, Senior HR leader 5+ Yrs Experience & a Mom, 8+ Yrs Experience
Problem Solver

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