11'h Lesson3

1 Pronunciation: changing stress

a In pairs, mark the stress on the words below. Decide what kind of words they are.

Write V (verb), N (noun), or A (adjective).

tecbnology 1?, technological

market marketing

product production

LANGUAGE NOTE
advertise advertisement

Advemsement and
� b Listen to the words said with the corree! stress and write them next to thcir stress
advemse aro both

stresscd on the first pattern.

syllable in American

•·
1
English. In British

•··
2
English. advertisement

is stressed on tho

·•·
3

sccond syllable.

•···
4

··•··
5

e
6

·•··
In pairs, say the words.

d In pairs, complete the questions with words from Exercise 1b. Then ask and answer

the questions.
LANGUAGE NOTE

1 How does new tech..ndq¡J¡influence your shopping?

Word stress can changa

with the form of a word 2 What is your favorite TV commercial or ?

- verb to noun, for

3 Can you name two household s?
example. Remember to
4 Do you think can really influence what we huy?
mark tho stress in your

nctebook. 5 If companies don't , do you huy their products?

2 Listening skills

a Look al the advertísement and talk aboul these questions.

1 What period do you think this

1 ad comes from?

a 1950s b 1980s e 2000s

1 - 2 Who do you think the ad is

aímed at?

amen bwomen

' 3
e both men and women

What do you think is the

"message" of the ad?

a being a housewife is sexy

' b having consumer products

makes you sexy and elegant

4 Why do you think there is only

a woman in the ad and not a

woman anda man?

a The woman is the main cook

b The woman is the

decisíon-maker

� b Listen toan expert talking about the advertisement. Check your answers.

e Think of a TV/magazine ad you like and try to analyzc it in the same way.

Present your ideas to another group. Do they agree with you?

Unlt7 Medio

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