Introduction to Human Communication

COM 2573
 Table of Contents
1 Communication Principles

2 Communication Contexts

3 Goals of Communication
Communication Principles
INTRODUCTION OF HUMAN COMMUNICATION
1. PRINCIPLE OF CLARITY:
THE MESSAGE CONVEYED NEEDS TO CRYSTAL
CLEAR.

2. PRINCIPLE OF ATTENTION:
BEFORE CONVEYING A MESSAGE, THE LISTENER'S
ATTENTION SHOULD BE DIRECTED TO THE MESSAGE
3. PRINCIPLE OF FEEDBACK:
GETTING A FEEDBACK FROM AN AUDIENCE IS VERY
IMPORTANT TO KNOW WHETHER OR NOT THE AUDIENCE
UNDERSTAND THE MESSAGE.

4. PRINCIPLE OF INFORMALITY:
TO CONVEY A MESSAGE, THE SITUATION DOES
NOT HAVE TO BE TOO FORMAL.
5. PRINCIPLE OF CONSISTENCY:
DELIVERING A MESSAGE, THE CONTENTS AND
SPEAKER'S STANDPOINT NEEDS TO BE CONSISTENT.

6. PRINCIPLE OF TIMELINESS:
A MESSAGE SHOULD BE DELIVERED AT THE RIGHT
TIME, SO THAT THE RIGHT ACTION COULD BE TAKEN.
7. PRINCIPLE OF ADEQUACY:
LASTLY AN INFORMATION NEEDS TO BE DELIVERED IN A
COMPLETE MANNER.
Communication Contexts
INTRODUCTION TO HUMAN COMMUNICATION
 COMMUNICATION CONTEXTS
Situations or setting in which the
process of communication take place.
 INTRAPERSONAL
ONE WAY COMMUNICATION FOR AN INDIVIDUAL TO SELF
PEOPLE SOMETIMES SPEAK TO THEMSELVES TO
RATIONALIZE A SITUATION, TO CALM THEMSELVES DOWN,
OR TO PUT THINGS INTO PERSPECTIVE.
 INTERPERSONAL
AN EXCHANGE OF THOUGHT, IDEA OR
INFORMATION OF AN INDIVIDUAL TO ANOTHER.

 TYPE OF INTERPERSONAL
COMMUNICATION
1. VERBAL COMMUNICATION

- COMMUNICATION THROUGH WORDS AND SOUNDS.

- CAN ALSO BE IN WRITTEN FORM

2. LISTENING
- RECEIVES AND INTEPRETS AN EXCHANGED INFORMATION

3. WRITTEN COMMUNICATION

4. NON VERBAL COMMUNICATION

TRANSMISSION OF INFORMATION THROUGH NON VERBAL PLATFORM SUCH EYE
CONTACT, BODY GESTURES, FACIAL EXPRESSIONS, BODY MOVEMENTS ET CETERA.

 GROUP COMMUNICATION
SMALL NUMBER OF PEOPLE ENGAGE IN A CONVERSATION
EXCHANGE OF AN INFORMATION OR IDEA IN A GROUP WITH
MINIMUM OF 3 INDIVIDUALS AND THE MAXIMUM OF 8.
MEMBERS OF THE GROUP USUALLY SHARES THE SAME GOAL,
TARGET, UNDERSTANDING OR MINDSET.
 PUBLIC COMMUNICATION
HAS THE SAME OBJECTIVE AS GROUP COMMUNICATION,
BUT DIFFERENT RULES AND PROTOCOL APPLIED.
AUDIENCE MAY ENGAGE IN THE COMMUNICATION
PROCESS

 MASS COMMUNICATION
TRANSMISSION OF AN INFORMATION THROUGH MASS MEDIA,
TO A LARGE CROWD WITH THE OBJECTIVE OF SHARING AN
IDEA, PERSUADING THE AUDIENCE, AND AS A FORM OF
ENCOURAGEMENT TO ENGAGE IN THE COMMUNICATION
PROGRESS.
Goals of Communication
INTRODUCTION TO HUMAN COMMUNICATION
GOALS OF COMMUNICATION Communication's goal is to transfer information—and one's
interpretation of that information—from one person or group
to another.

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i n g b u i l d r e lat
o u ' r e g i v To
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o r m a ti o n t o some mes e
people inf y h a v e t h
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help t To - i n a l o f b u i ld
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, b u t y o s u a d e o u
decisions per
g e a d - w il l b e t w e e n y
c e s s a ri ly e o r c h a n go o
not n e r e i n f o r c r e c e iv er
n g a c o u r s e b e l i ef a b o u t and the
recommendi re c e i v e r 's
s i b l y ,
, p o s
of action. at o p i c a n d
th e b e l i e f
act on

GOALS OF COMMUNICATION Communication's goal is to transfer information—and one's

interpretation of that information—from one person or group
to another.

e p e o p l e .
d g e - - p e r s u a d
n o w le To
To transfer k ' re s e l li n g
id e a s w i th When you t
exchange o d u c t s a n d w a n
m a t e s o r h a n g e - b e your p r
your cl a s s o m a k e c s t o m e rs
T c u
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group wh a be t te r p
re a d y k n o w h o w
p u b l ic yo u a l
together. able to giv
e a
d e t h e m t o
o u t to p e r s u a
w i t h
speech buy it.
o a n x i o u s.
feeling to

THANK YOU FOR

LISTENING!!
Hope you learn something new :)