11/2/22, 10:44 PM MAPLE TREE ACCESSORY SHOP.

docx - MAPLE TREE ACCESSORY SHOP STATEMENT OF THE PROBLEM Given th…
 Marketing strategies – t h e l a c k o f
 Aesthetics – its unique interior design
advertisement and differentiation most
appeals to consumers likely contributes to the low level of sales
 Trendiness of the product – the product
being offered has always been a part of the
local culture
Opportunities Threats
 Expansion – in terms of both scope and  Competition – the abundance of similar

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Business in Action Marketing: The Core Business Foundation… Operations Managem… B

Bovee/Thill Hartley/Kerin Ferrell/Ferrell Krajewski/Malhotra

product offerings businesses in the area makes competition

 Change in business structure – shift from
sole proprietorship to a partnership
 New markets – if it capitalizes on its high-
end pricing strategy, it should invest in
promoting its product to high-end
consumers as well
very tight, especially in terms of pricing
 Students’ purchasing power – t h e
primary market has low purchasing power,
making a high-end pricing strategy
ineffective

THE PROPRIETOR

Strengths
 Passionate and determined – he has the
desire to establish his reputation as an
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entrepreneur in spite of섌 the imminent
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challenges
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11/2/22, 10:44 PM MAPLE TREE ACCESSORY SHOP.docx - MAPLE TREE ACCESSORY SHOP STATEMENT OF THE PROBLEM Given th…
 Talent – his work background as a marketing
manager indicates that he has the raw talent to
be a successful businessman.

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