B2B is short for business to business.

It refers to companies — or salespeople — who sell products

chiefly to other businesses, rather than selling them to consumers. B2B sales are often more
complex than B2C (business to consumer) sales

A B2B sales representative is a professional who seeks and builds relationships with
corporate decision makers to sell a product or service.
To gain the trust of potential B2B buyers and recommend solutions that are relevant to their
pain points and aspirations, B2B sales reps employ a variety of sales skills, techniques, and
tools.
B2B sales teams align their daily workflows, tasks, and activities with a pre-designed sales
process and an organized stream of potential customers called a sales pipeline.
Sales reps survive the punishing environment of B2B selling through a combination of
personal traits, selling skills, sales tools, organizational support, and an effective B2B sales
strategy.
https://www.outreach.io/blog/b2b-sales-representatives-what-they-do-and-why-they-are-
important
ROLE
Manage relationships with existing customers.

Conduct market research (analyze competitors, the efficiency of sales strategies, etc.)

To approach targeted business clients actively and source new leads until getting them started. What Is a Sales Lead?

-A sales lead refers to a person or business entity that is currently not a client but may eventually become one.

-Sales leads can also be the data that identifies someone as a potential buyer of a service or product.

AUTHORITY
 Direct contact with Customers
 Proposing sales and marketing strategies

RESPONSIBILITY

 Achieve forecasted sales goals by Planning and executing sales activities that will ensure sales growth objectives.
 Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.
 Set demo session with the potential customer to convert. Potential Customer is someone who is capable of becoming a
purchaser of product and/or services from an organization.
 Provide forecasts, reports, marketing intelligence, and information to Director of Sales
 Attend and represent the Company at local and national exhibitions and meetings.

Requirements

 Bachelor's in marketing, business or equivalent

 Excellent communication and presentation skills
 Familiarity with analytical, productivity, and reporting tools such as MS Office, Asana, Slack, LinkedIn, PBI, etc...
It's always a good idea to include the benefits of the job the company will provide such as:

 Flexible hours to give you freedom and increase productivity

 Life insurance for you and your family members
 Work remotely in the comfort of your home
 Free Gym membership so you can stay in shape
 Fun and Energetic weekly team bonding events
Sales reps survive the punishing environment of B2B selling through a combination of
personal traits, selling skills, sales tools, organizational support, and an effective B2B
sales strategy.