Scribd Logo
Upload

Welcome to Scribd!

  • Flow of Communication Process

    Uploaded by

    Minhaj Qidwai
    11 views1 page
    This document outlines a model for understanding human behavior and decision making. It describes a process where an individual perceives information from their environment and organizes it based on their beliefs, values, and character. This leads to an interpretation and formation of an opinion. Ultimately, this impacts the individual's attitudes, intentions, and behaviors as an outcome. The key aspects of the model include perception, interpretation, and the impact on outcomes.

    Original Description:

    COMMUNICATION PROCESS

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines a model for understanding human behavior and decision making. It describes a process where an individual perceives information from their environment and organizes it based on their beliefs, values, and character. This leads to an interpretation and formation of an opinion. Ultimately, this impacts the individual's attitudes, intentions, and behaviors as an outcome. The key aspects of the model include perception, interpretation, and the impact on outcomes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    Flow of Communication Process

    Uploaded by

    Minhaj Qidwai
    This document outlines a model for understanding human behavior and decision making. It describes a process where an individual perceives information from their environment and organizes it based on their beliefs, values, and character. This leads to an interpretation and formation of an opinion. Ultimately, this impacts the individual's attitudes, intentions, and behaviors as an outcome. The key aspects of the model include perception, interpretation, and the impact on outcomes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    IMPACT

    S
    K
    I Behavior (OUTCOME)
    L • What are the intentions?
    L • What I value? • Self efficacy/self
    S • How I value? Attitude actualization
    . • Based on opinion & feelings • Subjective Norms
    . • How to respond?
    OUTPUT - Opinion
    A
    B • How I see? What is my opinion?
    I
    L • What I see? Perception Judgments based on
    E • What we think? beliefs & Values.
    L
    What we say?
    I A • Our Judgement for others Interpretation
    T R • Responsibility for others
    I • Whether to act +ve or -ve
    E
    N PROCESS
    • Self Bias for protection
    S I Identified
    . N Information Organized Information
    .
    G (INPUT) Collected (INPUT)
    K Received
    N
    O Belief Environment/situation Values Development
    W Perceiver's character
    L
    (Statements of Characteristics of perceived (Principles
    E
    Personal conviction) of worth)
    D
    G
    -Affective Paradigm (What I believe)
    E -Normative
    -Cognitive
    Message

    You might also like