Project working on Gul Ahmed

Textile Mills Ltd.

Institute :PAF-Kiet
Course :Principle of Marketing
Present by :Rameez Ahmed Shaikh
Submitted to :Ferhan Syed
CONTENTS
 INTRODUCTION
 I am introducing the organization with you is the Gul
Ahmed Group mainly we are discussing about is Gul
Ahmed Textile sector.

 The Gul Ahmed Group began trading in textiles in the

early 20th century. In 1953, the group decided to enter
the field of manufacturing under the name Gul Ahmed
Textile Mills Limited.

 In 1972 it was listed on the Karachi Stock Exchange.

Since then, the company has made rapid progress and is
currently one of the leading composite textile houses in
the world.

 The company decided to diversify into the country's

retail sector in 2003, which known as Ideas by Gul
Ahmed.
Vision, Mission & Values
Vision: Setting trends globally in the textile industry.
Delivering the best products and services to our customers.

Mission: To deliver value to our stakeholders through

innovative technology, teamwork and by fulfilling our social
and environmental responsibilities.

Values :

1.Integrity 2.Passion 3.Creativity 4.Team work

 IDENTIFICATION
• Gul Ahmed have his brand image in the market, gul Ahmed proudly said that
they are the pioneers of lawn manufacturer in Pakistan. Gul Ahmed business
are mostly occurs on the designer lawn and on cotton fabric. They produce
most of the quality fabric around the globe. Gul Ahmed are mainly focus on
consumer market instead of business market.

 Home Textile
 Institutional Textile
 Apparels
 Cotton Fabric
 Designer Suits
 Designers Lawn
Four Core Gul Ahmed Products
Product Home textile
01
• .GulAhmed
directly
02 • Gul Ahmed
also deal
produce the Cotton globally
fabric from through the
cotton first Fabric home textile in
they made the business
yarn and
Home Textile
market.
then fabric
that’s why
there cotton
is pure.
Apparels Fashion
Apparels Fashion 03
• After get the Huge

04
success on cotton
• Gul ahmed also fabric and home
emerging in the textile then gul
apparels and start ahmed start to
to put step on take a grab on
apparels market. fashion industries.
Product

 In early 90s Gul Ahmed manufacturing the cotton in all over the Pakistan.

 Then Gul Ahmed emerge their business in home textile, they start

manufacturing home textile.

 Gul Ahmed introduce lawn business in Pakistan which gate lots of fame.

 Gul Ahmed introduce new innovative design in the market.

 Price
• Gul Ahmed product price are pretty much low as compare from the
competitors.

• To do this efforts they was doing a huge research on the market and which
put them on top.

• Gul ahmed also have the motives to serve the people and they want every
type of people purchase their product so they set the price as low as they
can.

• They did segmentation of area wise and put expensive products on niche
areas and put middle level product on middle class area.

• They also introduced some low price product for the lower and middle class.
 Promotion
• Before at every launch of new collection they advertise thorough
billboards and on the newspaper all over the country.

• Then they distribute the free magazines door to door all over the
country.

• Gul Ahmed also participated in the fashion shows.

• Dressed Gul Ahmed clothes walk on ramp to promote the product.

 Placement
• Ideas® by Gul Ahmed is the retail venture of Gul Ahmed Textile
Mills Ltd. Envisioning the needs of customers and the growing
trend towards the retail industry, the company decided to
diversify into the retail sector in 2003.

• Gul Ahmed strategy to placement the product always announce

the launch date for the new collection launch so customers get
the product in stores.

• Gul Ahmed foster a culture where the people are determined to

deliver with excellence at the highest integrity and optimum
service standards.
BCG Matrix on product

High Growth Low

High

LAWN Home Textile

Question
Stars Mark
Market

Apparels Institutional
textile
Cash cows Dogs
Low
 Sales Control Significance on Product
100

90

80

70

60

50

40

30

20 50% 80% 72% 54% 68%

10

Home Textile
Cotton Fashion Capture your
Apparels Export
Gul Ahmed Gul ahmed
Fabric
Gul Ahmed Gul audience’s
also export
are emerging
earn Ahmed attention.
his business the products
approx. Download this
earn 80% on apparels to IKEA,
50% sales awesome
 Pros And Cons of the Product
01 Pros
• Fine Fabric
• New and latest trends
design
• Strong Marketing product
concept

Pros

Cons
02 Cons
• Maintaining the consistency
on the product quality
• Controlling the product price
• Latest design
 Findings on the success

Success SUCCESS
These Four steps is main
key of the gul ahmed
success. Strategy to announce date
before new collection also
produce the desire in
people to check it out. 04
Their Designer Always
introducing new trends
Product placement
03
New Trends Gul Ahmed have a
strong brand image
in market
02

01 Gul Ahmed have core

competencies in product
Quality Product
because of the own yarn

Preparing own Yarn

Conclusion
• I saw the most competitive marketing in gul ahmed, they observe the people
01 minds and produce their products accordingly.
• They start making gul ahmed as a brand in 2003 when they introduce the
ideas in market

• They grab the entire fashion industry in Pakistan and India.

02 • Gul Ahmed customer have a closed eyes faith in the gul ahmed
product quality.

• They have a pure quality fabrics around the globe which make them the one
03 •
of the best textile manufacturer in the world.
Gul Ahmed have a vast vision which brings them the one of the best
company