LEARN

DIGITAL
SKILLS
Wi
thy
oursmar
tphone

Ov
er20di
git
almar
ket
ingski
ll
sar
e
av
ail
abl
e.
Agui
def
orbot
hbegi
nner
s&exper
t
"
Wri
ti
ngbyOr
ukaOgheneseme"
.

Acknowl
edgement
Al
lthankst
oGodAl
might
ywhohas
gi
vingmet
hegr
acet
owr
it
ethesee-
book.

TABLEOF
CONTENT
1.I
ntr
oduct
iont
ogr
aphi
csdesi
gn
2.Fl
yer
sDesi
gn
3.Logodesi
gn
4.Logomock-
updesi
gn
5.Bookcov
er
6.3DBookcov
er
7.Adv
ancedbusi
nesscar
dCr
eat
ion
8.TextAni
mat
ion
9.Textscanner
10.Vi
deoi
ntr
oduct
ion
11.Expl
ainerv
ideo
12.Whi
teboar
dani
mat
ion
13.Musi
cpr
omov
isual
izer
14.Mobi
leappdev
elopment
15.Howt
oconv
ertAi
rt
met
ocash
16.Howt
olear
nnewl
anguage
17.Appl
icat
iont
hatpay
sforsav
ing
18.3DCar
toonani
mat
ion
19.Bookpr
omot
ion
20.Howt
omonet
izeal
ltheabov
e
ski
ll
s
I
ntr
oduct
iont
o
Gr
aphi
csdesi
gn.
Whati
sGr
aphi
csdesi
gn?
Gr
aphi
cdesi
gni
sthear
torpr
ofessi
on
ofv
isualcommuni
cat
iont
hatcombi
nes
i
mages,
wor
ds,
andi
deast
oconv
ey
i
nfor
mat
iont
oanaudi
ence,
especi
all
y
t
opr
oduceaspeci
fi
cef
fect
.

El
ement
sofgr
aphi
cdesi
gn
El
ementsofartar
et hebasi
cunit
sof
anyvi
sualdesi
gnthatfor
mt hedesi
gn’
s
str
uct
ureandconveyitsvi
sual
messages.

Theel
ement
sofdesi
gnar
e;
1.Li
ne–Themostbasi
coft
hedesi
gn
el
ement
s.Li
nescanbecur
ved,
str
aight
,
t
hick,
thi
n,t
wo-
dimensi
onal
,thr
ee-
di
mensi
onal–what
everr
eal
ly
!Al
inei
s
si
mpl
yanel
ementofdesi
gnt
hati
s
def
inedbyapoi
ntmov
ingi
nspace.
2.
Shape–Ashapei
sat
wo-
dimensi
onal
def
inedar
eacr
eat
edbyl
ines.Di
ff
erent
t
ypesofshapesi
ncl
udegeomet
ri
c,
abst
ract
,andor
gani
cshapes,
freef
orm
al
lofwhi
char
ebasi
cel
ement
sof
desi
gn.

3.col
or–Col
ori
soneel
ementt
hati
s
especi
all
yimpor
tanti
nat
tract
ing
at
tent
ionbecauset
her
eispsy
chol
ogy
behi
ndt
hef
eel
ingst
hatcol
orcanev
oke.
Ther
ear
ethr
eemai
nchar
act
eri
sti
cst
o
col
or:hue(
thecol
orf
ami
ly
),v
alue(
how
l
ightordar
kthecol
ori
s),
andsat
urat
ion
(
thepur
it
yoft
hecol
or)
.

4.
Typogr
aphy–Ty
pogr
aphyi
sthear
tof
ar
rangi
ngt
ype.Thi
sonei
scr
it
ical
ly
i
mpor
tantasi
tcangr
eat
lyaf
fectt
he
desi
gn’
smessagi
ng.Di
ff
erentwei
ght
s
(
bol
d,r
egul
ar,
orl
ight
),combi
nedwi
th
v
ari
edsi
zing,
col
ors,
andspaci
ng,
can
addpowert
otheconceptt
hedesi
gner
i
str
yingt
ocommuni
cat
e.

5.
Text
ure–Text
urei
ndesi
gnr
efer
sto
howt
hingsl
ookl
iket
hey
’df
eeli
fthey
wer
etobet
ouched.Forexampl
e,
t
ext
urecanber
ough,
smoot
h,gl
ossy
,
sof
t,har
d,et
c.Text
urei
sanot
her
el
ementusedt
odr
awat
tent
ion.I
tcan
beaddedt
oot
herel
ement
sli
keshapes,
col
ors,
images,
andt
ype.

6.
Size–Si
zei
ssi
mpl
yhowsmal
lor
l
argesomet
hingi
s.I
ndesi
gn,
sizei
s
usedasani
ndi
cat
ionofi
mpor
tanceand
i
tcanal
socr
eat
evi
suali
nter
esti
na
desi
gnbyusi
ngcont
rast
ingsi
zes.

7.
Space–Spacer
efer
stot
hear
easof
t
hedesi
gnt
hatar
elef
tbl
ank.These
ar
easi
ncl
udeanydi
stanceorar
eas
bet
ween,
around,
bel
ow,
orabov
eot
her
desi
gnel
ement
s.Desi
gner
s
i
ntent
ional
lypl
acespacesi
nthedesi
gn
t
oaddemphasi
stoar
easoft
hedesi
gn

Pr
inci
plesofdesi
gn
Thepr
inci
plesofdesi
gnsuggesthow
t
hedesi
gnershoul
dbestar
ranget
he
v
ari
ouscomponent
sofapagel
ayoutt
o
ensur
etheel
ement
soft
heov
eral
l
desi
gnar
econnect
edt
ooneanot
her
.
Thepr
inci
plesofdesi
gni
ncl
udet
he
f
oll
owi
ng:
1.
Bal
ance–Achi
evi
ngv
isualbal
ancei
n
gr
aphi
cdesi
gni
sdonebyusi
ng
sy
mmet
ryandasy
mmet
ry.Thi
sis
achi
evedbybal
anci
ngt
hedesi
gni
n
wei
ght–meani
ngshapes,
li
nes,
and
ot
herel
ement
sar
edi
str
ibut
edev
enl
y.
Soev
eni
fthet
wosi
desoft
hedesi
gn
ar
en’
ttheexactsame,
theyhav
esi
mil
ar
el
ement
s.Bal
ancei
simpor
tantbecause
i
tpr
ovi
desst
ruct
ureandst
abi
li
tyt
oa
desi
gn.
2.
Ali
gnment–Al
ignmenti
sabout
keepi
ngt
hedesi
gnor
gani
zed.Al
l
aspect
soft
hedesi
gnshoul
dbeal
igned
wi
tht
het
op,
bot
tom,
cent
er,
orsi
dest
o
cr
eat
eav
isualconnect
ionbet
weent
he
el
ement
s.
3.
Proxi
mit
y–Pr
oxi
mit
ycr
eat
esav
isual
r
elat
ionshi
pbet
weent
heel
ement
sof
t
hedesi
gn.I
tmi
nimi
zescl
utt
er,
i
ncr
easesv
iewercompr
ehensi
on,
and
pr
ovi
desaf
ocalpoi
ntf
orv
iewer
s.I
t
doesn’
tnecessar
il
ymeant
hesi
mil
ar
el
ement
sneedt
obeputr
ightnextt
o
eachot
her
,itj
ustmeanst
heyshoul
dbe
connect
edv
isual
ly
.
4.
Repet
it
ion–Oncey
ou’
vechosenhow
t
ousey
ourel
ement
s,r
epeatt
hose
pat
ter
nst
oest
abl
ishconsi
stency
t
hroughoutt
hedesi
gn.Thi
srepet
it
ion
t
iest
oget
heri
ndi
vidualel
ement
sand
st
rengt
henst
hedesi
gnbutcr
eat
inga
f
eel
ingofor
gani
zedmov
ement
.
5.
Cont
rast–Cont
rast
ingi
susedt
o
emphasi
zecer
tai
naspect
soft
he
desi
gn.Usi
ngcont
rastal
lowsy
out
o
st
ressdi
ff
erencesbet
weenel
ement
s,
ul
ti
mat
elyhi
ghl
ight
ingt
hekeyel
ement
s
ofy
ourdesi
gnt
haty
ouwantt
ost
and
out
.
6.
Hier
archy_
Wheny
ouhav
emul
ti
ple
el
ement
sinadesi
gn,
youwantt
omake
sur
eyou’
regi
vingext
rawei
ghtv
isual
ly
t
oyourmosti
mpor
tantmessage.Thi
s
i
scal
ledhi
erar
chyandi
tcanbe
accompl
ishedi
nav
ari
etyof
way
s—l
argerorbol
derf
ont
s,pl
aci
ng
y
ourmosti
mpor
tantmessage
phy
sical
lyhi
ghert
hanot
herpi
ecesof
i
nfor
mat
ion,
orusi
ngshapest
ofr
ame
t
hef
ocalpoi
nt
7.
Negat
ivespace-cr
eat
esshapeand
canhel
phi
ghl
ightt
hemosti
mpor
tant
pi
ecesofi
nfor
mat
ioni
nyourdesi
gn.
Nev
erunder
est
imat
ethepowerof
si
mpl
ici
ty.
Justasdev
elopi
nganearf
orgood
st
ory
tel
li
ngcomesdownt
orecogni
zing
whatr
esonat
esi
not
herpeopl
e’swor
k,
dev
elopi
nganey
eforv
isual
sst
art
swi
th
i
dent
if
yingt
hesebasi
cpr
inci
ples.

Thi
ngst
otakenot
ebef
ore
Desi
gni
ng:
1.
fontt
ype:Compl
etesetofal
l
char
act
erst
hatcompr
iseagi
ven
t
ypef
acei
naspeci
fi
cpoi
ntsi
ze.
Font
conei
nal
aidofbr
iefcasecal
ledzi
p
f
oldersouhav
etoext
racti
toutf
orm ur
f
il
emanageruj
ustl
ocat
ewher
ethef
il
e
i
sdownl
oadedcl
ickont
hezi
pfi
lei
t
woul
dasky
ouwher
euwantt
oext
ract.
Ext
ractt
osomeoneucant
raceeasi
ly
.
Wat
chv
ideosonhowt
odownl
oadand
unzi
pfont
.
2.
fi
lef
ormat
:Ther
ear
esev
erali
mage
f
il
efor
mat
sincl
udi
ngJPG,
GIF,
PNG,
TI
F,RAW,
somuchmor
e.Eachf
ormat
hasi
tsadv
ant
agesanddi
sadv
ant
ages.
Thecommonf
ormat
sont
hei
nter
net
ar
etheJPEGandPNGf
ormat
sthat
comewi
tht
heext
ensi
onsj
pgandpng
r
espect
ivel
y.PNGf
ormat
scomewi
th
qual
it
ythanJPEGbecauseofi
t
det
ail
edf
eat
ure.Butbecar
efulwhen
y
ougof
orPNGf
ormat
sbecauset
hei
r
hi
ghr
esol
uti
onv
iewmakesi
thar
dert
o
downl
oadanduse.So,
youcanst
il
l
st
ickwi
thJPEG,
theyar
eawesome
any
way
,yourchoi
cet
hough.
Youcangetpngf
il
esf
rom t
hiswebsi
tes
Fr
eepngl
ogos.
com pi
kpng.
com andso
on.
3.Howt
oremov
ebackgr
oundf
orm
pi
ctur
es.
www.
remov
e.bg
Hel
psy
out
oremov
eyourbackgr
ound
wi
thease.
3.Howt
ogetr
esour
cesf
ory
ourdesi
gn.
Youcangetr
esour
cessuchas
backgr
ound,
pict
ure,
text
ureandsoon
f
ormt
hef
oll
owi
ngwebsi
te
www.Pexel
.com
Www.
unspl
ash.
com
Andsoony
oucanal
sogetr
esour
ces
f
rom googl
ebysear
chi
ngt
henameof
t
her
esour
cesneeded.
Wat
chv
ideosonhowt
ogetr
esour
ces
f
rom googl
e.
 Fl
yerDesi
gns
Af
lyerdesi
gni
saf
orm ofpaper
adv
ert
isementi
ntendedf
orwi
de
di
str
ibut
ionandt
ypi
cal
lypost
edor
di
str
ibut
edt
oindi
vidualorsentt
hrough
mai
lorot
hersoci
alpl
atf
orm asa
meansofaads.

Howt
odesi
gnaf
lyer
1.Chooseaf
lyersi
ze
2.Setabackgr
oundcol
or
3.Addt
extchangef
ont
4.Adddi
vidi
ngl
ine(
notcompo)
5.Addsoci
alhandl
es,
PNG&ot
heri
f
needed
6.Addphot
otof
rame.

Const
ruct
ingy
ourf
lyer
desi
gnconcept
1.Whatcol
orsdoy
ouwantt
ouse?
2.
Whi
chbr
andi
dent
it
yel
ement
sneed
t
obehi
ghl
ight
ed?
3.
Whatki
ndofi
mager
ydoy
ouwantt
o
i
ncl
ude?
4.Whatcopydoy
ouwantandi
nwhat
pr
ior
it
y?
5.What
’st
hecal
ltoact
ion?
6.Doest
hef
lyerneedt
obeacer
tai
n
si
zeorshape?
Theyar
evar
iousappl
icat
ionf
or
desi
gingf
lyer
Canv
a,Adobespar
kpost
,pi
scar
t,pi
xel
l
abandsomanymor
e.Butf
ort
hesake
oft
hev
ideowewi
llbeusi
ng.
pixell
ab
Youcandownl
oadanyoft
hose
appl
icat
iononpl
ayst
oreorappst
ore.

Wat
chv
ideosonhowt
odesi
gnf
lyer
.
1.Fl
yerdesi
gn001Net
wor
kmar
ket
ing
2.Fl
yerDesi
gn1Ol
ivi
aeat
ery

LogoCr
eat
ion(
2D)
WhatI
saLogo?
Al
ogoi
sagr
aphi
cmar
k,embl
em,
sy
mbolorst
yli
zednameusedt
o
i
dent
if
yacompany
,or
gani
zat
ion,
pr
oduct
,orbr
and
Not
e:Theuseofcol
ori
sani
mpor
tant
el
ementi
nlogodesi
gn.Duet
othe
mechani
csofhumanv
isualper
cept
ion,
col
or,
andcont
rastar
ecr
it
icalt
o
det
ect
ingv
isualdet
ail
s.
Howt
ocr
eat
eal
ogo
Ther
ear
emanyway
stocr
eat
eal
ogo
1.Websi
te:www.
brandcr
owd.
com can
beusedt
ocr
eat
elogo
2.Appl
icat
ion:l
ogomakercanal
sobe
usedt
ocr
eat
elogo.Youcandownl
oad
onpl
ayst
ore

Anot
her
appl
icat
iont
hatcanal
sobeusedt
o
cr
eat
elogoi
spi
xell
ab.
Wat
chv
ideoonhowt
ocr
eat
elogo
usi
ngpi
xell
ab.

Logomockupdesi
gn
I
fyoukeepupwi
tht
hel
atestt
rendsi
n
t
hel
ogodesi
gni
ndust
ry,
youpr
obabl
y
knowt
hatl
ogosmockupar
ebecomi
ng
i
ncr
easi
ngl
ypopul
ar.Dy
nami
cand
i
mpact
ful
,3Dembl
emshav
eadi
sti
nct
v
isualedgeov
ert
hei
rtwo-
dimensi
onal
count
erpar
ts.I
nthi
sebook,
i’
llbr
eak
downhowt
ocr
eat
easmar
tlogomock-
upi
npi
xell
ab.
Al
ogomockupi
sat
empl
atey
oucan
uset
opr
esenty
ourl
ogodesi
gnsi
na
mor
ereal
ist
icandcr
eat
iveway
.

Logomockupscomei
nal
lki
ndsof
desi
gnsandwi
thdi
ff
erentbackgr
ound
env
ironment
sandl
ayout
ssuchas
busi
nesscar
ds,
woodsur
faces,
signage,
andmor
e.Thesehel
pyout
opr
esent
y
ourl
ogodesi
gnst
ocl
ient
stoshow
howt
hel
ogoswoul
dlookl
ikei
nar
eal
-
l
if
eenv
ironment
.

Howt
ocr
eat
eal
ogomock-
up.
Readyt
omakeabeaut
if
ul3Dl
ogoal
lby
y
our
sel
f?Thi
sdet
ail
edv
ideot
utor
ial
wi
llgui
dey
out
hrought
heent
ir
edesi
gn
pr
ocess!
Wat
chv
ideoonhowt
ocr
eat
e
1.l
ogomock-
up1GDmedi
a
2.l
ogomock-
up2AniKi
tchen
3.Logomock-
up3szwear
s
4.l
ogomock-
up4.

How t
ocr
eat
elogomock-
up(
GD
Medi
a)
Downl
oadabl
ackcamer
aPNG
Downl
oadgl
assmock-
upbackgr
ound

Openpi
xell
ab
I
mpor
tthebl
ackcamer
aPNG
Addasquar
eshapedr
agi
tti
lli
t
changedt
oar
ect
angl
e.
Rect
angl
e:r
adi
us0%,
Opaci
ty:
100%
Col
our
:whi
te.
Mov
erect
angl
etocent
eroft
hecamer
a
mer
gebot
hcamer
aandr
ect
angl
e.
Er
asecol
orenabl
ed.Tol
erance:
70
Wr
it
eGodswi
llmedi
a.si
ze33.Col
or
bl
ack.Fontv
erdnabl
ack.
Fi
titi
nthecent
eroft
heer
asedcamer
a.
Mer
gebot
hcamer
aandGodswi
llmedi
a.

Addbackgr
oundgl
assmock-
up
backgr
ound

Addt
ext
uret
othemer
geGodswi
ll
medi
a
Scal
e100%.

Emboss.Li
ghtangel
:135%
I
ntensi
ty:
63.Speci
alhar
dness:59
Ambi
entl
ight
:66.Bev
el:10.
Shadowsenabl
ed
Bl
uer
adi
us4
x:
0y:
0
3Dshape:enabl
ed
Per
spect
ive
Dept
:2
Dar
ken86
3Dr
otat
ionx:
3.Y:
4
Thatal
l
Sav
easpr
ojectt
oedi
tlat
er
Andsav
etogal
ler
yasul
tr
a.
Bookcov
er
Bookcov
erdesi
gni
scompr
isedoft
ext
andi
mages.I
nor
dert
ogett
hel
ayout
r
ight
,youneedt
othi
nkaboutt
hesi
ngl
e
messagey
ouwanty
ourcov
erdesi
gnt
o
communi
cat
e.Whati
stheonef
eel
ing
ori
deay
ouwantt
oconv
ey?What
ever
messagey
oudeci
det
ofeat
ure,
make
sur
eev
eryel
ementf
rom col
orand
i
maget
oty
pef
aceandt
extsuppor
tsi
t

Howt
ocr
eat
eabookcov
er
Pi
xell
ab
Wat
chv
ideoonhowt
ocr
eat
ebook
cov
erpi
xell
ab
Canv
a
Canv
a'sbookcov
ermakermakes
desi
gni
ngbookcov
ersamazi
ngl
y
si
mpl
e–ev
enf
ornon-
desi
gner
s.
Canv
a’sf
reebookcov
ermakeri
s
r
idi
cul
ousl
yeasyt
ouse–ev
enf
ort
he
nov
iceornot
-so-
tech-
sav
vywr
it
er.Our
bookcov
ermakeral
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Musi
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Mobi
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