COPYRI

GHTI
NFORMATI
ON

Al
lri
ght
sres
erved.Nopar
toft
hisbookmayber
epr
oduc
ed,

di
str
ibut
edort
rans
mit
tedi
nanyf
orm orbyanymeans
,
i
ncl
udi
ng

phot
ocopyi
ng,r
ecor
dingoranyot
herf
orm ofel
ect
roni
cor

mec
hani
calmet
hodswi
thoutt
hepr
iorper
mis
sionoft
he
aut
hor
.

Thi
sbookdoesnotc
omewi
thar
esal
eorr
edi
str
ibut
ionr
ight
.

Youar
enotper
mit
tedt
osel
l,r
edi
str
ibut
eorgi
veawayal
lor
anypar
toft
hei
rrepor
t.
 DI
SCLAI
MER

Theadvi
cepr
ovi
dedi
nthi
spubl
icat
ioni
sgener
aladvi
ce
onl
y.I
thasbeenpr
epar
edwi
thoutt
aki
ngi
ntoac
countyour
obj
ect
ives
,fi
nanc
ials
ituat
ion,orbus
ines
sneeds
.

Bef
oreac
tingont
hisadvi
ceyous
houl
dcons
idert
he
appr
opr
iat
enes
soft
headvi
ce,havi
ngr
egar
dtoyour
obj
ect
ives
,fi
nanc
ials
ituat
ion,t
hemaxi
mum ext
ent
per
mit
tedby,andbus
ines
sneeds
.

Tot
hel
aw,t
heaut
horandpubl
isherdi
scl
aim al
l
r
espons
ibi
li
tyandl
iabi
li
tyt
oanyper
son,ar
isi
ngdi
rec
tlyor
i
ndi
rec
tlyf
rom anyper
sont
aki
ngornott
aki
ngac
tionbas
ed
onal
linf
ormat
ioni
nthi
spubl
icat
ion.
I
NTRODUCTI
ON

E-
booksi
soneoft
heeas
ies
tDi
git
alproduct
sthatyoucan
creat
e,s
ell
,&makemoneyonl
inewi
thf
oryours
elf
..
.
onceyouareveryknowl
edgeabl
eaboutapart
icul
art
opi
c
andpeopl
earewi
lli
ngt
opayyout
olearnf
rom you,you
caneas
ilywri
teont
hatt
opi
c.

Forexampl
e:l
ets
ayyou'
reas
ucces
sfuls
oci
almedi
a
agency,youcanwri
teanebookonbui
ldi
ngupofas
oci
al
medi
aagencyt
opi
c&makemoneyf
oryours
elf
.

Wi
thoutwas
tingas
ecam goi
ngt
obes
hari
ngwi
thyou
t
he4maj
ort
hingsyouneedt
oputi
ntocons
iderat
ion
bef
orewri
tingyourebook.
..

Al
right
,Let
'sgo:
1)I
DENTI
FYTHEPROBLEM:

Thef
irs
tthi
ngyous
houl
dputonyourmi
ndbef
ore
wri
tingyoure-
booki
sthatyouarecreat
inganans
wert
o
t
heprobl
emsofyouri
dealaudi
encei
nyourebook,t
he
onl
ymaj
orreas
onwhypeopl
ewi
llbri
ngoutmoneyout
oft
hei
rpockett
opayf
oryourebooki
swhenyouare
of
feri
ngt
hem as
uberbs
olut
iont
otheprobl
ems&
chal
lengest
heyareencount
eri
ngt
hei
rvari
ous
bus
ines
ses
...

Al
somakes
ureyouarewri
tingononepart
icul
ar
probl
em s
olut
iont
opi
cinyourebook(t
hat
'ss
olvi
nga
probl
em)al
right
?.t
hat
'ss
impl
ybecaus
eifyouare
s
olvi
ngnumeroust
opi
csi
nyoure-
book,t
hatwoul
dmake
yourcus
tomersreal
lyconf
usedwhent
hey'
regot
hrough
yourebookwhi
chwi
llevent
ual
lymaket
hem not
unders
tandi
ngyourmarket
ingmes
sageyouarepas
sing.
..

Avoi
dingt
hiswi
lls
peci
fyyouont
hepai
npoi
ntsyouare
wri
tingon&maket
hem unders
tandyouwel
l.

Secondl
y,I
fyouwannamakeyourebookahi
ght
icket
product
,youmus
tmakes
ureyouares
olvi
ngabi
g
probl
em wi
thi
ntheni
cheyouarewri
tingon.t
hat
'st
he
bi
ggert
heprobl
em youares
olvi
ngwi
lldet
ermi
net
he
pri
cingofyoure-
book.

2)KNOW YOURWHY:

You'
rearenotj
ustwri
tingyoure-
books
impl
ybecaus
e
youwantt
omakemoneyf
rom i
tonl
y,whi
chmeansyou
needt
ohavea“
why"i
nmi
ndt
hereas
onyouarewri
ting
i
t.That
'sareyouwri
tingyoure-
bookbecaus
epeopl
eare
as
kingyouques
tionsf
requent
lyonapart
icul
art
opi
c,

s
oins
teadofans
weri
ngt
hem i
ndi
vidual
lyyou'
vedeci
ded
t
opackaget
heans
wersi
ntoane-
books
othatyoucan
s
alei
ttot
hem orareyouwri
tingi
ttogetyouri
deal
audi
encei
ntoyourf
unnelasal
eadmagnetbef
oreyou
s
tarts
ell
ingyourpremi
um product
stot
hem.

Therearedi
fferentcert
ainreas
onsyouarewri
tingyour
e-
book,andt
hatl
eadsust
othenexts
tepyoumus
ttake
not
eof
:
3)KNOWI
NGYOURI
DEALAUDI
ENCE:

Sot
hebes
twayi
nknowi
ngt
hei
dealaudi
enceyouare
s
ell
ingt
oist
ocreat
eacus
tom avat
ar.Whatdi
dImean
aboutt
hat
?that
'swhi
chagerangeareyous
ell
ingt
o,are
t
heymarri
edors
ingl
e,aret
heyempl
oyedor
ent
repreneursandwhi
chs
oci
almedi
apl
atf
ormst
heydo
hangoutorwhatki
ndofpagesdi
dtheyf
oll
ow s
oci
al
medi
a.

Whyareyouexact
lydoi
ngt
his
?..
.

I
tact
ual
lyf
oryout
oknow yourt
argetaudi
ence&t
hei
r
compat
ibi
lit
ytoyourof
ferandt
oal
soknow t
hei
r
af
fordabi
lit
ylevelbef
oreyous
tarts
ell
ingt
othem i
n
yourf
unnel
.

Anot
herreas
onwhyyous
houl
dcreat
eacus
tom avat
ari
s
f
oryout
oknow how t
ores
truct
uret
hes
tyl
eofyour
wri
tingsbecaus
eyoumaybewri
tingononepart
icul
ar
ni
chewhoareofdi
fferentaudi
ences
.
Fori
nst
ance:
,

•Youcanwri
teane-
bookonhow t
ost
artane-
commerce
bus
ines
sandyoucanal
sowri
teane-
commercee-
bookon
how t
oscal
eupyoure-
commercebus
ines
sfrom 6-
figures
t
o7-
figures
.

•Youcanal
sodeci
det
owri
tef
orf
irs
tti
memumsonhow
t
heycanl
osewei
ghtorwri
teonwomeni
ngeneralon
how t
heycanl
osewei
ght
.

That
'syou'
ret
opeopl
einoneni
chebutt
hey'
reof
di
fferentaudi
ence.So,knowi
ngyourt
argetaudi
encewi
ll
al
soi
nfl
uenceyours
tyl
eofwri
ting.

4)SALESANDDI
STRI
BUTI
ONSTRATEGY:

How exact
lyareyougoi
ngt
osel
landdi
stri
but
eyour
ebook?.
Areyougoi
ngt
osal
eitonawebs
iteoryou'
regoi
ngt
o
s
alei
tonAmazonorot
herbookpubl
ishi
ngwebs
ite.

I
t'si
mport
antt
ofi
gureouthow you'
regoi
ngt
osal
eand
di
stri
but
eyourebookbef
oreyouevens
itdownt
ost
art
wri
tingyourebook.

Andt
alki
ngaboutyourSal
es&Di
stri
but
ionSt
rat
egy,

I
tshoul
dal
soi
ncl
udeyour:

I
)Pre-
lunchSt
rat
egy,

I
I)LunchSt
rat
egy

I
II)Pos
tLunchSt
rat
egy.

I
)Pre-
lunchSt
rat
egy:

Foryourpre-
lunchSt
rat
egy,t
hisi
swhereyoucreat
e
awarenes
sforyourebook.I
t'si
mport
antt
oknow how t
o
creat
eawarenes
sforyourebookbef
oreyous
tartwri
ting
i
t.Areyougoi
ngt
orunavi
sibi
lit
ychal
lenge.

Fori
nst
ance:A30-
daysvi
sibi
lit
ychal
lengewhereyou
s
how upeverydayons
oci
almedi
aandyoucreat
eone
pi
eceofcont
ent
saddi
ngval
ueandal
sot
alki
ngabout
youre-
book

Or

Areyougoi
ngt
obecreat
ingal
uncht
eam whereyou
bri
ngal
otofpeopl
etoget
herandt
hent
heyhel
pyout
o
creat
eawarenes
sforyoure-
bookont
hei
rvari
ouss
oci
al-
medi
ahandl
es.

I
I)LunchSt
rat
egy:

Andf
oryourl
unchSt
rat
egy,whatexact
lyareyougoi
ng
t
odot
olunchyoure-
bookandputi
tint
othemarketor
areyougoi
ngt
ohol
dawebi
narwhereyous
how upand
t
eachpeopl
eat
opi
crel
atedt
oyoure-
books
othatatt
he
endoft
hewebi
naryounow s
ellyoure-
bookt
othem and
as
kthem t
obuyorareyougoi
ngt
ohol
davi
rtualevent
whereyoui
nvi
teagroupofexpert
sinyouri
ndus
tryt
o
comet
eachonat
opi
cthat
'srel
atedt
oyoure-
books
othat
att
heendoft
hevi
rtualevent
,youcoul
dal
sos
ellyoure-
bookt
oyouraudi
ence.

So,youneedt
ofi
gureoutwhatl
unchs
trat
egyyou'
re
goi
ngt
obeus
ingt
oputyoure-
booki
ntot
hemarketpl
ace.

I
II)Pos
t-LunchSt
rat
egy:

Andf
ort
hepos
t-l
unchs
trat
egy,t
hisi
stheaphas
ewhere
youact
ual
lyl
unchyoure-
bookandatt
hispoi
ntyouneed
t
ofi
gureoutt
heact
ivi
tiesyou'
regoi
ngt
oengagei
nto
keeps
ell
ingyoure-
book.

Al
right
,soareyougoi
ngt
oberunni
ngpai
dAdsorare
yougoi
ngt
odoi
nfl
uencermarket
ingoryou'
regoi
ngt
o
beus
ingcont
entmarket
ingoryou'
res
impl
ygoi
ngt
o
recrui
tAf
fil
iat
est
ohel
pyous
ellyoure-
book.
So,youneedt
odeci
deont
heact
ivi
tiesyou'
regoi
ngt
o
engagei
naf
terl
unchi
ngyoure-
bookt
oens
uret
hatyou
keepmaki
ngs
alescons
ist
ent
ly.

Al
right
,sogoi
ngdeeperi
ntot
heSal
esandDi
stri
but
ion
St
rat
egy,Youal
soneedt
oknow how muchyou'
regoi
ng
t
opri
ceyoure-
bookbecaus
eknowi
nghow muchyou'
re
goi
ngt
opri
ceyoure-
bookandhow muchyoui
ntendt
o
makef
rom t
hes
alesofyoure-
bookeachmont
hwi
llhel
p
yout
osel
landachi
eveyours
alest
argetf
oreverymont
h.

Let
'ss
ayyouhavepri
cedyoure-
bookf
or$10andevery
mont
hyouwantt
oearn$300f
rom t
hes
alesofi
t,al
lyou
needt
odoi
stoens
ureyous
ale30copi
esofyoure-
book
at$10eachandyou'
llbeabl
etoreachyours
alest
argetof
$300everymont
h.

Andf
oryout
obeabl
etos
alet
o30pers
onseverymont
h
youneedt
obeabl
etoreachatl
eas
t300pers
onst
obe
abl
etoconvert300pers
onsi
ntopayi
ngcus
tomers
becaus
ebus
ines
sisact
ual
lyagameofnumbers
,
I
fyouwantt
osal
etomorepeopl
ethenyouneedt
oreach
morepeopl
e.

CONCLUSI
ON

Wri
tingyoure-
bookdoes
n’thavet
obehard,i
t’sal
labout
us
inganyoft
hes
est
rat
egi
es.

Whenyou'
repl
anni
ngt
owri
teane-
Bookandyou’
re
conf
usedaboutt
hef
irs
tst
ept
otakebef
oreembarki
ngon
craf
tingaprof
itt
abl
epai
npoi
ntt
opi
cint
oaneBook
t
hat
'lls
olvepeopl
e'sprobl
emsatt
hes
amet
imemake
moneyf
oryou,makes
ureyous
itdownandputt
hisf
our
i
mport
antt
hingi
ntocons
iderat
ionbef
oreyougoahead
i
ntowri
tingyoure-
book.
Thebal
lisnow i
nyourcourt
.Goi
mpl
ementandwi
nbi
g
andIwi
llbewai
tingt
oreadyours
ucces
sst
ory.

-EmmanuelAV.

Thankyou.