Agrifem

Business plan

Pprepared by:

Femi daniel

36, igbinoba street.

Benin city, edo state.
FemidanielayodeleQgmai.com

Executive summary

Agrifem(referrede to from hereon in as the business) is intended to be established as a sole

proprietorship at 36, igbinoba street, benin city nigeria, with the expectatrion of a rapid expansion in
the agricultural industry.
Business description

The business shallbe formed as sole proprietorship headedd by femi daniel

Business mission
Nutritious snails for wealth
Product
The business primaryproduct willbe fesnail: the product contains lorganic snail that are
reared for healthy nutrition

Business summary
Industry overview
In nnigeria, the argricultural industry presently is the saving grace of the economy
Research shows that consumers in this industry primarily focus on the price and size of snails
when making urchasing decision.
Short term goal
To construct and rear two litres of snails containing about 5,000 snails
Long term goals
To sell them after rearing at 25 nairfa each in the space of 6 months

Marketing summary
Targeted markets
The business major target are retailer, food vendors and retrsaurant who make use of snails
in their businesses
The estimated number of potential clients withinthe business geogfraphic scope is about a
100 retailers.
Research have been conducted and it was estimated that a retailer can purchase at least 400
pieces of snails.
Pricing strategy
The business has completed a thorough analysis of its competiors pricing. Keeping in mind
our competitions pricing and costs of custornmer acquisition we have decided on follow pricing
strategy:
 Each cost 25£ naira
200 pieces for 4500
Distribution strategy
Through local markerters, retailers restraurants with branding at a considerable price.
Promotional strategy
The business will promote sales by branding the snails to meet the expecgtations of the
retailers.

Services
First rate service is intended to be the focus of the business sucess. All clients will recieve
conscientious, one on one, timely services in all capacities be their transaction conflicts or complaints.
This is expected to create a loyal brand following and return business.

Financial plan

12 months profit and loss projection

Monthly expenses for snail feeds and unforseen risk; 2000
Rfevenue and sales for first year of business: 400,000