Design and Production of Audio Visual de

DEVC207
Design & Production of Audio Visual

Development Communication Materials
FMA 4:
PRE-PRODUCTION OUTPUTS
Franilyn Sendiong-Dacono
2014-92639
University of the Philippines Open University

Master of Development Communication
UPOUVLC, Offshore
2nd Semester, AY 2014-2015
UPOU-‐ DEVC 207 Franilyn Sendiong-‐Dacono (2014-‐92639)

I. CONCEPT PAPER
A. Title: Ecotourism Around The World
B. Name of video maker: Franilyn Sendiong-Dacono
C. Genre: Informational & Experimental Video
D. Tentative Running Time: Less than 5 minutes
E. Format and equipment to be used

To create an informational video using Panasonic DMC-FZ35 with tripod/ camera
mount and hand held cameras such as Iphone 6 and Samsung tab.
F. Background and rationale of the video production

According to Anthony Bourdain, “Travel isn’t always pretty. It isn’t always
comfortable. Sometimes it hurts; it even breaks your heart. But that’s okay. The
journey changes you; it should change you. It leaves marks on your memory, on
your consciousness, on your heart, and on your body. You take something with
you. Hopefully, you leave something good behind.” The beautiful statement is a
good reminder to all of us that life is short and we must travel as much as we
can, as far as we can and as long as we can. Life is not meant to be lived only in
one place. It may not be a smooth journey but for sure, it will change us
positively. There’s nothing more inspiring or life-changing than being engulfed in
the beauty and culture of another world through travel experience.
The informative and experimental video aims to highlight the importance of your
time to travel through ecotourism. The places we go need NOT to be luxurious or
grand. What matters is we can afford, we don’t waste our time and our travel
adventure is meaningful. The video will present creative montage of images and
symbolic concepts to bring the message of the value of travelling to natural
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destinations in environmental awareness of the traveller, sharing of all socio-

economic benefits with local communities for environment conservation, fostering
respect and in the empowerment of different cultures and supporting human
rights through ecotourism.
G. Objectives of the video production

G1. To awaken the minds of the viewer’s with the beauty of travelling to
pristine natural destinations highlighting nature, the flora and fauna being
the main attraction is a fun and worthy experience.
G2. To spread the message that Ecotourism is more beneficial as it is not

only an exciting travel about nature, culture, history, adventure and more
but also teaches the value of being a responsible traveller.
G3. To highlight that each tourist can contribute in the environment

conservation and biodiversity.
G4. To gather support for socio-economic benefits and not just connect
but empower the local communities and the indigenous people.
G5. To educate & promote environmental awareness and encourage

travellers, tourists and viewer’s to be advocates of Ecotourism.
H. Treatment
The video will be presented in a fun and exciting way filled with mixed
travel adventures around the world. It will be edited in wide-angle lens to
normal angles with longer focal length in zoom-in and out (70-80mm),
focused, filters, see white balance, uniform headroom, cut to cut, fading,
slow-motions and include adjustments and necessary artistic effects like
panoramic medium shots or close-up shots of locations, animals and
people. It will be also in mp4 and MOV formats.
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I. Visual pegs
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II. SCRIPT
A. Title: Ecotourism Around The World
B. Casts:
B1. Mrs. Traveller- Franilyn
B2. Mr. Traveller- Menard Pete
B3. Framen- The Couple Traveler
VO: Voice Over/ Host/ Narrator
C. Per Sequence
C1. Sequence Number: 1st Scene

Time: Sunny day
Description of location: None/ White background
Video format: Flashing of images/ looping and repeating of most
popular landmarks of the world especially the European culture eg.
Paris, Germany, Italy, Japan, Korea..etc.
Audio format: fun and relaxed music
Dialogue/ Voiceover:
VO: I have travelled different parts of the world… in search of
something beautiful and breathtaking.
- I learned to speak with different accents.. (annyeong)

- I tasted different delicacies.. (escargot/frog)
- I experience their culture & tradition (cheongsam/gondola ride)
- I met different kinds of people in a community
C2. Sequence Number: 2nd Scene

Time: Sun kissed morning with Mrs. Traveller
Description of location: At the garden/ nature filled background
Video format: Focus to zoom-out the narrator’s half body while she’s
talking and walking
Audio format: Sound of nature
Dialogue:
Mrs. Traveller: Let me ask you, why you travel? Why do you dream
of going to Paris & kiss at the Eiffel tower? Or why take the gondola
ride at Venice? Eat tomyum at Thailand? Sing the “Sound of Music”
in Austria? For me, I travel because it’s relaxing and liberating, it
gives me a new perspective, the thrill of experiencing once-in-a-
lifetime adventures and be inspired. Of course, who does not like to
take a lot of photos and videos with self and families and share to
the world?
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But looking back at the places that I visited.. I realized one thing..
That nothing beats the true beauty of mother nature.. Breathtaking
sites.. Our natural environment.. Virgin and pure..
C3. Sequence Number: 3rd Scene

Time: Day
Description of location: A video of trees and nature of different parts
of the world not just in the Philippines (eg. Halong Bay, ASEAN)
Video format: Wide angle
Audio format: Relaxing music
Dialogue/VO:
- And this is what you call ECOTOURISM...
- It's not about urban setting.. Together with local communities &
tourists.. Ecotourism highlights the beauty of nature.. The
wildlife.. mountain climbing.. beach hopping.. snorkeling.. the
white sand beaches, the local delicacies, goodies and more..
- It aims to minimize negative environmental impact
- To contribute in the conservation and biodiversity
- To gather support for socio-economic benefits and empower the
local communities
- To spread the message that travelling to natural destinations is
more fun and affordable than a luxurious travel
C4. Sequence Number: 4th Scene

Time: Afternoon
Description of location: At the lake
Video format: Wide lens on people walking, enjoying and learning
Dialogue:
Tourists does not only have an enriching learning experience by
knowing the local culture & history but also help them to be
responsible and awaken their minds to contribute in sustainability
and conservation.
C5. Sequence Number: 5th Scene

Time: Morning
Description of location: At the garden doing conclusion.
Video format: Wide lens on people walking, eating and learning.
Dialogue:
- The environment is constantly challenged with threats but we
can stop it if we choose to do so. If we act now. If we support
now.
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- Ecotourism provides us to enjoy the beauty of nature while

remaining sensitive to our future generation.
- So what are you waiting for? Travel now! And go for
Ecotourism! When you do, you are not just having fun adventure
in your tour but you are being responsible and you contribute to
improve the lives in a community & of course, isn’t it cool to help
conserve the environment?
- San ka pa?! Dali na! Byahe na!
III. PRODUCTION SERVICES ENVIRONMENT ANALYSIS
In Singapore, there are so many production companies offering various video

production services. Alta Productions is one of them and it is also the corporate
production arm of Upside Down Concepts Singapore and they have produced for
more than 250 projects for NGOs, SMEs, MNCs & and government bodies. The
Upside Down Concepts Singapore is the mothership that specializes in TV
broadcast and film projects that includes creating TV programs, feature films,
stereoscopic 3D production, TV commercials, music video and more. They also
have a specific department handling aerial filming videos investing with their
advance remote control multicopter. Another popular company in Singapore is
the Rice Barn Film & Television. They are a corporate video production
company that specializes in producing videos to build brands, help increase
sales, train people and raise funds.
All these production companies provides services such as corporate & marketing
videos, educational & training videos, photography, event & launch videos, time-
lapse videos, WEB video, branding films, demo videos, infographics, building &
construction videos even language localisation such as voice-over, on-screen
text replacement, subtitling and more.
They are also very strong when it comes to their post-production services which
include the following:
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• Professional transcoding (P2-HD, AVCHD, H264, MPEG2/4, Apple

ProRes, Cineform)
• Professional Windows Media & Flash encoding (High Quality)
• Professional MPEG-2/H264 encoding (High Quality)
• DVD Authoring (Multi-language & multi-angle, Menu Driven)
• Blu-ray disc output (Straight-play or Loop)
Among them, Alta Productions is the good choice because they are one of the
biggest and pioneering independent production houses in Singapore with
extensive portfolio. They keep the entire production process in-house to ensure
consistency and quality service than outsource to freelancers. They provide a
complete digital workflow from production to delivery including seamless data
transfer to post-production video editing, fail proof RAID 5 central data storage
and they got the fastest data access with SAN server and PCI-e network for all
their editing suites. Greatest of all, they ensure that all their corporate projects
meet standard broadcast specifications. With so much strong points of the
production companies in Singapore in terms of offering the widest range and
complexities of services in this industry and they are investing with the latest
equipment and facilities, the only concern will be the cost.
The greatest potential and challenge in starting this production is the cost. In the
initial quotation request sent to the production companies in Singapore, it would
run around 3000 to 4000 Singapore Dollars (Php.128, 000. 00). As a solo
producer of this video, this project would really need financial support.
On the positive light, there will be some friends and ex-colleagues in Davao and
Manila, Philippines that can help in making this project. A co-OFW and a friend
committed to help on taking some shots and in post-production process. I still
believe that we can actualize this production even with just our smartphones with
the help of my partner in crime, my husband.
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IV. BUDGET ad SCHEDULE
A. Budget
Details Cost
1. Video Camera rental + tripod Php. 5, 000.00/day
2. Actors/ Presenters Fee Php. 3,000.00/day
3. Editing/ Graphics Php. 3, 000.00
4. Crews Tokens/ Honorarium (x3) Php. 5, 000.00
5. Hosting/ Narration/ Voice-over Php. 3, 000.00
6. Location fee (outdoor +studio) Php. 5, 000.00
7. Audio files with license Php. 500.00
8. Miscellaneous fees
a) Transportation/ Travel
Within Singapore- bus/ mrt Php. 3, 200.00
Batam, Indonesia Php. 8, 000.00
Johor, Malaysia Php. 5, 000.00
Davao City, Philippines Php. 15, 000.00
Europe Trip/ Halong Bay Vietnam/ Tokyo, Free of charge
Japan/ Seoul, Korea/ Bangkok, Thailand
(Photos/ videos are from recent travel to
those countries)
b) Meals Php. 5, 000.00/day
c) Accommodation Php. 10, 000.00
9. Others- Contigency Fund Php. 5, 000.00
Total: Php. 75, 700.00
• Exchange Rate: 1 SGD = 32 PHP
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B. Schedule
Date & Objectives

Timing
April 11, 2015 1 Setting of objectives and discussion of the Concept Paper and
sharing of creative ideas within the production team
April 17, 2015 2 Review of the Script and the Visual Pegs
April 12- 18, 3 Shooting 1st Scene- Lay-outing of the compilation of recent
2015 travel photos and videos.
C1. Sequence Number: 1st Scene
Time: Sunny day
Description of location: At the garden
Video format: Flashing of images/ looping
and repeating of famous places around the
world especially the European culture
Audio format: fun and relaxed music
Dialogue/ Voiceover:
VO: I have travelled different parts of the
world… in search of
something beautiful and breathtaking.
- I learned to speak with different

accents.. (annyeong)
- I tasted different delicacies..
(escargot/frog)
- I experience their culture & tradition
(cheongsam/gondola ride)
- I met different kinds of people in a
community
April 18, 2015 4 Shooting 2nd Scene

to April 19, C2. Sequence Number: 2nd Scene
2015 Time: Sun kissed morning with Mrs.
Traveller
(Singapore) Description of location: At the garden/
nature filled background
Video format: Focus the narrator’s half body
while she’s making introduction
Audio format: Sound of nature
Dialogue:
Mrs. Traveller: Let me ask you, why you
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travel? Why do you dream of going to

Paris & kiss at the Eiffel tower? Or why
take the gondola ride at Venice? Eat
tomyum at Thailand? Sing the “Sound of
Music” in Austria? For me, I travel because
it’s relaxing and liberating, it gives me a
new perspective, the thrill of experiencing
once-in-a-lifetime adventures and be
inspired. Of course, who does not like to
take a lot of photos and videos with self
and families and share to the world?
But looking back at the places that I

visited.. I realized one thing.. That nothing
beats the true beauty of mother nature..
Breathtaking sites.. Our natural
environment.. Virgin and pure..
April 18, 2015 5 Shooting 3rd Scene

to April 19, C3. Sequence Number: 3rd Scene
2015 Time: Day
Description of location: A video of trees and
nature of different parts
of the world not just in the Philippines (eg.
Halong Bay, ASEAN)
(Singapore, Video format: Wide angle
Indonesia, Audio format: Relaxing music
Philippines) Dialogue/VO:
- And this is what you call

ECOTOURISM...
- It's not about urban setting.. Together
with local communities & tourists..
Ecotourism highlights the beauty of
nature.. The wildlife.. mountain
climbing.. beach hopping.. snorkeling..
the white sand beaches, the local
delicacies, goodies and more..
- It aims to minimize negative
environmental impact
- To contribute in the conservation and
biodiversity
- To gather support for socio-economic
benefits and empower the local
communities
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- To spread the message that travelling

to natural destinations is more fun and
affordable than a luxurious travel
April 25 to 26, 6 Shooting 4th Scene

2015 C4. Sequence Number: 4th Scene
(Singapore, Time: Afternoon
Indonesia, Description of location: At the lake
Philippines) Video format: Wide lens on people walking,
enjoying and learning
Dialogue:
Tourist does not only have a rich learning
experience knowing the local culture,
history but also help them to be
responsible and awaken their minds to
contribute in sustainability and
conservation.
April 25 to 26, 7 Shooting 5th Scene

2015 C5. Sequence Number: 5th Scene
(Singapore, Time: Morning
Indonesia, Description of location: At the garden doing
Philippines) conclusion.
Video format: Wide lens on people walking,
eating and learning.
Dialogue:
- The environment is constantly
challenged with threats but we can stop
it if we choose to do so. If we act now.
If we support now.
- Ecotourism provides us to enjoy the
beauty of nature while remaining
sensitive to our future generation.
- So what are you waiting for? Travel
now! And go for Ecotourism! When you
do, you are not just having fun
adventure in your tour but you are
being responsible and you contribute to
improve the lives in a community & of
course, isn’t it cool to help conserve the
environment?
- San ka pa?! Dali na! Byahe na!
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April 26, 2015 8 Re-shoot or re-takes if necessary
April 26 to 30, 9 Post- production process/ Editing/ Audio & Video Enhancement
May 1, 2015 processing
May 2, 2015 10 Assessment of the final video
May 2-5, 2015 11 Final touches
May 8, 2015 12 Submission of Final Video Production
References:
http://en.wikipedia.org/wiki/Ecotourism
https://www.youtube.com/watch?v=nc-J9fFXZjk
https://www.youtube.com/watch?v=NNRql7yHRgE
http://www.ricebarn.com/
http://www.alta.sg/index.html
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DEVC207

Design & Production of Audio Visual

University of the Philippines Open University

A. Title: Ecotourism Around The World

B. Name of video maker: Franilyn Sendiong-Dacono

C. Genre: Informational & Experimental Video

D. Tentative Running Time: Less than 5 minutes

E. Format and equipment to be used

F. Background and rationale of the video production

destinations in environmental awareness of the traveller, sharing of all socio-

G. Objectives of the video production

G2. To spread the message that Ecotourism is more beneficial as it is not

G3. To highlight that each tourist can contribute in the environment

G5. To educate & promote environmental awareness and encourage

A. Title: Ecotourism Around The World

C1. Sequence Number: 1st Scene

- I learned to speak with different accents.. (annyeong)

C2. Sequence Number: 2nd Scene

C3. Sequence Number: 3rd Scene

C4. Sequence Number: 4th Scene

C5. Sequence Number: 5th Scene

- Ecotourism provides us to enjoy the beauty of nature while

III. PRODUCTION SERVICES ENVIRONMENT ANALYSIS

In Singapore, there are so many production companies offering various video

• Professional transcoding (P2-HD, AVCHD, H264, MPEG2/4, Apple

IV. BUDGET ad SCHEDULE

• Exchange Rate: 1 SGD = 32 PHP

Date & Objectives

- I learned to speak with different

April 18, 2015 4 Shooting 2nd Scene

travel? Why do you dream of going to

But looking back at the places that I

April 18, 2015 5 Shooting 3rd Scene

- And this is what you call

- To spread the message that travelling

April 25 to 26, 6 Shooting 4th Scene

April 25 to 26, 7 Shooting 5th Scene

April 26, 2015 8 Re-shoot or re-takes if necessary

May 2, 2015 10 Assessment of the final video

May 2-5, 2015 11 Final touches

May 8, 2015 12 Submission of Final Video Production

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