Professional Documents
Culture Documents
In Partial Fulfillment
SISTENE A. ANGO
March 2018
ACKNOWLEDGEMENT
The research has been possible and successful by the people who endure the
researcher. To our dearest classmates, team mates, adviser and to the people who give
their full effort to help them in achieving this feasibility study successful. Thank you very
much.
We are very lucky and thankful to the man above for always guiding us during
the research, for watching us through good and bad times. Most of all God thank you for
We would like to thank the relative of our classmate which is the owner of the
house that we stayed and to the people who lives there in that municipality who guides
us into our destination. We would like to thank also the owner and the staff of the resort
We would like to extend our special gratitude and thanks to our dearest adviser,
Mr. Mark Leo Vidal for his firm guidance and supervision as well as in providing
Furthermore, we give our deepest gratitude to our parents for giving us both
above and the other individuals who brought and have been part of the success of this
study.
TABLE OF CONTENTS
Approval Sheet
Acknowledgement
Table of Contents
Rationale
I. Situation Analysis
a. Site Background ……………………………………………1
b. Site Administration ……………………………………………2
c. Forms of Tourism ……………………………………………3
d. S-W-O-T Analysis ……………………………………………4
II. Detailed Research
a. Demographic Profile ……………………………………………5
b. Existing Resources ……………………………………………6
c. Existing Activities ……………………………………………7
d. Existing Facilities ……………………………………………8
e. Existing Markets ……………………………………………9
III. Synthesis
a. Findings and Observations …………………………………………...10
b. Development Strategies …………………………………………..11
IV. Goals, Objectives and Strategies
a. Goals and Objectives …………………………………………..12
b. Development Strategies …………………………………………..13
V. Proposed Development Plan
a. Products and Services …………………………………………..14
b. Product Development Practices …………………………………..15
c. Marketing and Promotions …………………………………………..16
d. Management …………………………………………..17
e. Government and Local Community Participation …………………..18
f. Costing and Funding …………………………………………...19
g. Site’s Lay-out and Perspective …………………………………...20
Appendices
Curriculum Vitae
Rationale
enjoyment, healthful, relaxation and peace, offering food, sleeping accommodation and
recreational facilities to the public for a gratuity they will satisfaction their selves by
going in this certain place . Resort has the ability to make people different places
become one . It has a big collision to these people who have strong affection to go
outings, hangouts, family gathering and those different types of celebration you would
like.
There are lots of Resort has been existing for years in the Philippines and Kansanto
Spring is included in it lots of businessmen will go to this kind of trade, for the reason
gaining profit is not that difficult unless it is being mismanage. Once your business will
boost, it will help grow the fruit of community and the town itself turn into popular one.
Many tourist will acknowledge your establishment and will be appreciated. And by that,
Kansanto Spring is also popular to its town. It has natural beauty and the best part of
this establishment, The people behind the resort are very accommodating and
approachable which is the most important thing a resort can have. They give exact
maintenance of the nature which is the main sight to the resort. They offers different
types of accommodation, great amenities and services with suitable price. This said
very accession for parties, family bonding, group of friend outing and etc. And we
choose this resort for it has the capability to be known in Tourism Industry.
CHAPTER 1
SITE ANALYSIS
A. Site Background
Tables and chairs, Karaoke Bar, Fish Ponds, Prayer Area, Receptionist,
Concierge. The Resort premises is generally smoke and liquor free. You can go
Concerning about the entrance fee, they offer it in affordable way cost of 40
pesos for both adult and kids however, excluding the cottage fee it has a higher
150.22 kilometers from the South of Cebu City and It is currently being
As the researcher’s seek information in the site, they have come up 3 different types
of Tourism
Family Tourism
Leisure Tourism
Perfect place to have quality time with friends and family and a
place that fits for stress relieving.
Eco Tourism
Strength Opportunities
relaxation)
Weakness Threats
Lack of staffs
No caution sign
No signage’s
No landscapes
No railings
No washing area
No lifeguard
Weakness
Lack of Safety and Security- In order to avoid accident and other serious
problem, we are going to install some CCTV cameras and street lights in every
area of the spring including outside the spring and hire some personnel for the
security purposes. We also decided to put caution signs and railings near the
spring.
Lack of paint (no colors: walls and cottages)- Buy a bucket of paints to use
Rocky and muddy road- Fix the road and make it concrete.
Competitors- Lambog Beach, Manang Virgie’s Beach, and other beach resort,
Detailed Research
A. Demographic Profile
Figure 1: Age
16-20yrs old 21-30yrs old 31-40yrs old 41-65yrs old
8%
18%
10%
64%
NO. Of Respondents = 50
More than half of the respondents are visitors with ranging from 21-30 years
old, dominated the chart with 64%. Which means Kansanto Spring is mostly
visited by young adults who seek relaxation, fun and quality time with family.
The tourists aging 41-65 years old receives the lowest number of percentage
on the survey. This indicates that the site is not marketable for the old people.
B. Place of the Origin
0%
34%
From within the town
From within the province
14%
NO. Of Respondents = 50
Due to their proximity to the Kansanto Spring, majority of the respondents are
living within the town with (51%), followed by those living outside the province
with (33%), and from within the province is (14%), and lastly from outside of
Therefore, the researchers conclude that the Kansato Spring is being visited
30 Strongly Disagree
25 Disagree
20 Agree
15 Strongly Agree
10
5
0
Question No.1 Question No.2 Question No.3
NO. Of Respondents = 50
• Question No. 1:Does the resources in the site has unique aesthetic
features?
• Question No. 2: Does the resources are in good condition with no signs of
environmental disturbances?
• Question No. 3: Does the resources in the site has potential to promote
implies the idea that they find the site’s resources has unique aesthetic
features.
which implies that they find the resources of the site are in good condition and
which also implies that they find the resources in the site has a potential to
30
Strongly Disagree
25
Disagree
20
Agree
15
Strongly Agree
10
5
0
Question No.1 Question No.2 Question No.3
No. Of Respondents = 50
• Question no. 1: Does the existing activities in the site are enjoyable and
pleasurable?
• Question no. 2: Does the existing activities does not create environmental
disturbances?
site?
Most of the respondents answered “Agree” for question no. 1, which implies
that the existing activities in the site are enjoyable and pleasurable.
implies that they find the site’s activities does not create any environmental
disturbances.
implies that adding fresh and new activities in the site is possible and
attainable.
E. Assessment on the site’s existing facilities.
No. Of Respondents = 50
• Question no. 1: Are the existing facilities in the site already developed and
in good condition?
site?
Most of the respondents answered “Agree”, for question no. 1 which implies
that they find the site’s facilities are in good condition but the number of
respondents which also implies that the facilities in the site are still not
implies that adding fresh and new facilities in the site is possible, attainable
F. Availability of Facilities
60
50
No. of Respondents
40
None
30
Sometimes
Always
20
10
0
A B C D E F G H I
NO. Of Respondents = 50
Facilities
A. Cottages/rooms
B. Comfort Rooms
D. Public Transportation
F. Telecommunications
G. Water Supply
H. Electrical Supply
I. Garbage Management/Sanitation
Almost all of the respondents answered “None”, letter E which implies the
idea that the respondents find that there is no guide signs for visitors.
“Always”, which implies the idea that they find these facilities unavailable and
which implies the idea of being satisfied with the site’s Cottages/Rooms,
No roads at all
100%
NO. Of Respondents = 50
Most of the respondents find the roads are all not paved , which implies that
the roads in the site need to be developed for better accessibility. Roads that
are not paved, which results to disappointed and unsatisfied visitors. The
roads towards the site are not paved due to the lack of efforts and lack of
35%
From within the town
From within the province
From outside the province
56%
From outside the country
9%
NO. Of Respondents = 50
Majority of the respondents are living from outside the province with (56%),
followed by those living within the town with (35%), and from outside of the
Therefore, the researchers conclude that the Kansanto Spring is being visited
2%
4%
12%
Several Hours
Half Day
Whole Day
More than a Day
82%
No. Of Respondents = 50
The chart above shows the highest percentage in terms of “Whole day”,
which means that the most of the respondents prefer to stay in the site good
The second highest percentage in terms of “half day”, this is because the site
is lack of safety and security measures are also one of the factors which can
12% 14%
6%
Jan-Mar
Apr-Jun
Jul-Sep
Oct-Dec
68%
No. Of Respondents = 50
the majority of the respondents prefer these months. This is because Kansato
unwind.