Professional Documents
Culture Documents
A Research Component
In Partial Fulfillment
October 2022
PART I : INTRODUCTION TO DESIGN PROBLEM
The island of the Philippines is geographically gifted in terms of both land and water forms -
making the archipelago a region where tourism greatly flourishes; and over the years and through the
help of technology and social media, the evident sprawl of traveling to different places has become a
lot more evident. Moreover, there are still a lot of undiscovered islands and regions that the
Philippines has to offer, one of which is the island of Palawan to which boasts clusters of smaller
Due to the deprivation of travel that people all around the world have experienced due to the
pandemic caused by the COVID-19 virus, these places of tourism are still slowly regaining back their
individual legacies and one aspect that was greatly affected is the sector of hotel and hospitality. To
which, designers must be able to offer new and unique experiences that will help aid the recovery of
the latter. In this project, designers are tasked to alleviate the current conditions and further promote
leisure and tourism while still being able to provide great architecture that makes a vacation
Meaningful Experiences
The development of hotel and accommodation services in the country has been continuously
sprawling and emerging. With new technologies also come new innovations and amenities to offer.
Marschall (2012), tourists are more probable to revisit a destination where they have had memorable
experiences. Further, in the country, competition among hoteliers has been increasing and one way to
encourage visitors to come is to offer unique experiences and new amenities guests could experience.
One way to inculcate a meaningful and unique experience is to dive into the cultures and traditions of
a region and this idea is supported by Innovations of the World who stated that meaningful travel
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experiences allows travelers to visit destinations with the knowledge that in doing so, they are
supporting local people and businesses in honest work, they are deeply immersing themselves in other
cultures, and they are experiencing a destination meaningfully. This idea could be very much applied
in the Philippine scene since the archipelago offers a wide spectrum of diverse culture, traditions and
customs that are refel;ected through food, rituals, lores and even architecture. Further, a visitor of a
foreign place seeks for new experiences one can keep and create a core memory of.
The overall experience of travel and leisure in a particular region is affected and influenced by
the place of accomodation like that of hotels. A pleasant stay can give a perception of a good memory;
when guests are offered services and amenities that provide them peace, relaxation, and comfort, they
tend to remember these experiences and urges them to come back and or experience the same the next
time they are around. In a hotel where these qualities are sufficiently present, travelers from far and
wide won’t mind visiting the hotel either for a vacation tour, dinner party, or a private meeting where
they look forward to enjoying such a hotel’s rich qualities (Washington Place, 2020)
First off the list is the prime location of a hotel; this aspect plays a big role in the selection of
guests in accommodations. When places to stay like hotels are accessible and near to desired
destinations of guests, it is most likely that it would be a good choice for accommodation. Hotel
the determinants of hotel location selection factors is key to ensuring coherent spatial planning at the
destinations (Adam, 2013). Second is the offered quality of service in a hotel. When hotels are
hygienic and neat, offer fast services and accommodate the needs of each guest, it is probable that
visitors and travelers will repeat their stay. The quality of the cleanliness and sanitation standards is
bound to have a higher impact on travelers than ever before and this means that the hotel's reputation
also stands in the balance (Badiu, 2021). Next factor to be considered by visitors and guests is the
comfortability the hotel can offer. The main purpose of such typology is to provide guests a pleasant
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stay after a long journey from one destination to another. Hotels constantly seek new ways to make
their guests more comfortable, incorporating amenities that increase comfort draws in new guests and
In travelling, after deciding which country and city to go to, generally what’s next for them is
choosing the place where they think they’d enjoy and make the most out of their rest and recovery
time the most. On the internet, there are multiple websites that you can visit in order to review and
research more about the recommended hotels with the help of previous users of the respective hotels.
This gives users a good background and more reasons why they should choose a hotel over the other
choices. Forbes Travel Guide is one of the most popular websites to visit when it comes to this.
According to them, word of mouth surely does matter when it comes to hotel recommendations, but
star ratings from popular rating websites definitely adds more weight on a choice. (Hotel Industry:
How client profiling allows hotels to have an effective and efficient market.
For any other businesses, client profiling is very important because this is what dictates what
kind of business you will establish aside from it being a service oriented business. Demographics and
neighborhood analysis is primarily the benchmark for hotels of how they are going to approach the
community for them to use their facilities, and what kinds of facilities would these demographics
enjoy that will set them apart from the rest when compared to other hotels. ( Sangree, 2021 )
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PART III: SITE AND USER ANALYSIS
1. Families
2. Couples
3. Professionals
Lot Size: 200 meters x 100 meters; Lot Area: 20000 square meters
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I. A. Relevant Geographical and Climatic Data of Nacpan, El Nido
- Situated in Palawan, Region 4, Philippines, its geographical coordinates are 11° 19' 23"
North, 119° 25' 48" East and its original name (with diacritics) is Nacpan.
- Coined as the “Boracay of El Nido”, Nacpan beach boasts a 4 kilometer stretch of unsoiled
- In El Nido, the wet season is overcast, the dry season is windy and partly cloudy, and it is
warm and oppressive year round. Over the course of the year, the temperature typically varies
- Site is located along the 4km. stretch of Nacpan Coastline in El Nido, Palawan.
- Site is relatively flat embedded with tall coconut trees and small shrubs
- No available road networks connecting the site from the main road
- View of the beach is along the west direction; Mountain view is along the north\
Sensory Details
- Touch/Feel:Cool ocean breeze from amihan/habagat winds; Particularly hot during summer
season
- Smell: Pleasant Smell from surrounding sea and unpolluted community of Nacpan
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PART IV: LAWS AND STANDARDS
Graphic Signs Shall be installed in accesses; On walls and doors (max height of
Open Spaces Must provide defined edges through dwarf walls or planters
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PART V: SPACE PROGRAM AND ANALYSIS
Lower ground floor is deemed as a necessary space for the lower floor of the Back of the
House which shall accommodate deliveries, maintenance, parking spaces and staff areas. The Upper
Ground Floor Plan on the other hand accommodates the different administrative offices, general
amenities like the main lobby complete with elevators and grand staircase, restaurant space and other
spaces deemed necessary like that of retail stores as well as a gym area.
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The upper floors of the hotel building are focused on the provision of hotel rooms of different sizes to
which guest could choose from. The size of the typical 2nd-3rd floor rooms are approximately 43
square meters in area while the 4th floor offers almost double with 86 square meters in area.
Additionally, main lobbies are provided together with long and open air corridors that are stretching
end to end of the building wing. Moreso, the back of the house is connected from the lower ground up
to the upper floors of the edifice to provide a seamless transition of maintenance and services
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PART V: CONCEPTUAL DEVELOPMENT
The idea of travel for leisure has been continuously flourishing and growing over the recent
decades, making it possible to innovate and rediscover new systems and gimmicks for hoteliers. The
Nacpan beach, uncommon to some but prestige to the many, offers a spectacular and serene option for
people who would want to get away from the buzzing of the city. Moreover, the working concept of
the project is targeted towards providing a holistic approach to the overall improvement of the whole
being of a guest like how the coconut tree, its inspiration, provides the needs of an islander and wastes
Adlawan beach resort is a holistic hydrotherapic beach resort that accommodates a wide
spectrum of users from middle to high class sectors of the local and international community.
Moreover, the design of the building edifice is aligned with the surrounding environment of the site as
well as its concept while still being able to establish its own character and identity.
Design Objectives
1. To design a travel and leisure hotel that will provide an answer to the activities and needs of
2. To design a hotel that is compelling and one of a kind most especially adhering to the
uniqueness and authenticity; tradition and culture offered by the region of nacpan, palawan
3. To come up with a design that shall adhere to the sprawling growth of technology and
Design Strategies:
1. Follow hierarchy of spaces by putting first essential spaces such as information desks,
receptions and lobbies before private spaces like amenities and rooms.
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2. Provide ramps and areas intended for the use of physically challenged persons, rest areas for
human staff, ample space for waiting and lounging, in order to give equal attention and
3. Orient building towards the direction of light and air in order to facilitate passive light and
4. Usage of natural buffers such as vegetation and water features in order to reduce noise
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Bibliography
Adam. I (2013). Factors that Account for the Locations of Hotel. Retrieved from
https://www.researchgate.net/figure/Factors-that-account-for-the-location-of-hotels_tbl1_257743
484
Badiu, L. (2021, December 20). What your guests are saying about hotel cleanliness. TrustYou.
https://www.trustyou.com/blog/guest-feedback-reviews/what-your-guests-are-saying-about-hotel
-cleanliness
Marschall, S. (2012). ‘personal memory tourism’ and a wider exploration of the tourism−memory
Nexus. Journal of Tourism and Cultural Change, 10(4), 321–335. https:Zen Ecosystems, &
Zen Ecosystems. (2018, March 22). Making hotel guests more comfortable with energy management.
https://zenecosystems.com/blog/hotel-energy-management-guest-comfort///doi.org/10.1080/1476
6825.2012.742094
5 characteristics of a good hotel. Washington Place Little Italy. (n.d.). Retrieved October 2, 2022,
from https://washingtonplacelittleitaly.com/5-characteristics-of-a-good-hotel/
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References :
Revfine.com. (2022, June 20). Hotel Industry: Everything You Need to know about hotels!
David J. Sangree, M. A. I. (2021, January 5). Hotel Feasibility Study Methodology. Hotel &
https://hladvisors.com/hotel-feasibility-study-methodology/#:~:text=Major%20Components%2
0of%20a%20Hotel%20Feasibility%20Study,-The%20following%20major&text=Proposed%20
Development%20Recommendations%20and%20Costs,Financial%20Analysis
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