Methodology

Qualitative research is based on the disciplines of social sciences like psychology, sociology, and
anthropology. Therefore, the qualitative research methods allow for in-depth and further probing
and questioning of respondents based on their responses, where the interviewer/researcher also
tries to understand their motivation and feelings. Understanding how your audience takes
decisions can help derive conclusions in market research. Qualitative data collection allows
collecting data that is non-numeric and helps us to explore how decisions are made and provide
us with detailed insight. For reaching such conclusions the data that is collected should be
holistic, rich, and nuanced and findings to emerge through careful analysis. A statistical tool
helps researchers and marketers organise quantitative data gathered from experiments, focus
groups, interviews, questionnaires and more. Once organised into a more digestible form, you
can use the information garnered from these tools in qualitative research papers, business reports
and marketing campaigns to support your findings and to provide added credibility. Gaining a
deeper understanding of statistical methods used in qualitative research also provides insight into
how you can collect and use data. Here in the study we have used such a research design with the
help of two very important scales.

Flow State Scale (FSS)

This Flow Questionnaire was originally developed for sports, but is now used for other areas as
well. It deals with many facets of Flow in great detail.
Most people would agree that being in flow is a great experience, but: (1) how do we know when
someone is experiencing flow, and what is it like when they are in this state; or (2) to what extent
are your athletes/students/ employees/performers absorbed in, and enjoying, what they are
doing?

The Flow Scales can provide answers to questions such as these. The Flow Scales assess the
optimal psychological experience of flow — an experience involving total absorption in the task
at hand. When in flow, one acts with confidence and ease, and usually at superior levels of
performance. The Flow Scales have been used in a wide range of performance settings. A suite
of scales have been developed — the Long, Short, and Core Flow Scales — providing a range of
instrumentation to suit a diversity of research and applied purposes including in performance
domains (e.g. sport, music, arts), work settings, free time activities and hobbies, and school
settings.

The General Self-Efficacy Scale is correlated to emotion, optimism, work satisfaction. Negative
coefficients were found for depression, stress, health complaints, burnout, and anxiety. Created
by organizational psychologist Gilad Chen and team (2001), the New General Self-Efficacy
Scale is an 8-item measure that assesses how much people believe they can achieve their goals,
despite difficulties.

These scales were then administered on 25 students and full time employees,
female/male/others, who fall between the age 18-30. For which their scores and interpretations
were presented with the help of the norms of each scale.