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    Celia Rodriguez soler
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    The Tampax company has evolved significantly since its founding in the 1930s. An inventor patented the first modern tampon in 1929. In 1934, a Denver businessman bought the patent and started a company to manufacture and sell tampons, sewing the first ones by hand. The founders introduced tampons to the public and the first advertisement appeared in a magazine. After World War II demand increased as more women entered the workforce, requiring Tampax to expand production. Competition increased in the 1960s-70s as other companies launched tampon lines. Innovation continued with new expandable tampon designs in the 2000s as Tampax strives to meet women's needs.

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    The Tampax company has evolved significantly since its founding in the 1930s. An inventor patented the first modern tampon in 1929. In 1934, a Denver businessman bought the patent and started a company to manufacture and sell tampons, sewing the first ones by hand. The founders introduced tampons to the public and the first advertisement appeared in a magazine. After World War II demand increased as more women entered the workforce, requiring Tampax to expand production. Competition increased in the 1960s-70s as other companies launched tampon lines. Innovation continued with new expandable tampon designs in the 2000s as Tampax strives to meet women's needs.

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    © All Rights Reserved
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    12 views13 pages

    Evax

    Uploaded by

    Celia Rodriguez soler
    The Tampax company has evolved significantly since its founding in the 1930s. An inventor patented the first modern tampon in 1929. In 1934, a Denver businessman bought the patent and started a company to manufacture and sell tampons, sewing the first ones by hand. The founders introduced tampons to the public and the first advertisement appeared in a magazine. After World War II demand increased as more women entered the workforce, requiring Tampax to expand production. Competition increased in the 1960s-70s as other companies launched tampon lines. Innovation continued with new expandable tampon designs in the 2000s as Tampax strives to meet women's needs.

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    © All Rights Reserved
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    of 13

    TAMPAX

    Celia Rodríguez Soler


    Marina Azañedo Pinilla
    Paula García-Abad Soria
    TABLE OF CONTENTS

    1 The history of
    the company

    2 The logo and his


    history

    Famous
    3 campaign and the
    success of it
    1
    HISTORY
    Marina Azañedo Pinilla
    An inventor patented a new The founders introduced the
    new invention to the public
    type of ruler made of cotton
    pressed with a string in a and officially began selling the
    paper tube with a string in first Tampax tampons. Their
    the middle. Thus was born efforts resulted in the first
    Tampax advertisement
    Until 1929 the modern tampon. 1934 appearing in a magazine.

    The most common method for


    women to control their periods was 1931 A Denver businessman bought 1936
    the use of a large pad, usually made
    a tampon patent and decided
    of some type of thick fabric. Not the
    to start a company that would
    most convenient or hygienic method,
    manufacture, market and sell
    and that's what Tampax does.
    tampons. At first, she sewed
    Although the tampon as we know it
    tampons herself before
    today was invented in 1929, it wasn't
    purchasing the necessary
    until 1934 that our founders bought a
    equipment.
    patent to start a business run by
    women.
    After World War II, the Competition is starting to
    demand for Tampax became heat up as companies like
    so great that Tampax had to Johnson & Johnson launch
    expand its production their own versions. In 1972,
    facilities and build new ones. tampon commercials appear
    1940s 1960/1970 for the first time on U.S.
    television.

    World War II brought more women Competition is starting to


    into the work force and required 1951 heat up as companies like
    reliable protection. Tampax teaches Johnson & Johnson launch
    1980s
    women about tampons through its their own versions. In 1972,
    formal education program. In 1941, tampon commercials appear
    Tampax established the company's for the first time on U.S.
    first training department. television.
    1997

    Currently

    Innovation became even more important after Procter & amp; Gamble
    bought the brand. Tampax conducted extensive research that
    culminated in the creation of a new expandable tampon. 2002: The next
    breakthrough in menstrual care.This innovative new tampon was the
    Tampax Pearl, which debuted in 2002. And brands like evax offer more
    models and products in feminine hygiene products.
    2
    LOGO AND
    HISTORY OF IT
    Paula García-Abad Soria
    What Sets Us logo ?

    1990 - 2003

    2003 - CURRENTLY
    3
    Campaign & analysis
    Celia Rodríguez Soler
    CAMPAIGN
    ANALYSIS
    Advertising strategy
    THANKS

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