COMPANY PROFILE

ABOUT
US

In 1998, Azael Khechane set up a fruits and vegetables LOCATIONS

trading shop in one of Lesotho’s Markets, introducing
fresh fruits and vegetables into Maseru market, and now
is trading as a private Company named Bay Fruits and
Veg (Pty) Ltd. Bus Stop Maseru

With more than 18 years experience and operations, as a Mokhotlong Central

family business comprising of several departments and a
staff of more than 13 workers, in addition to 2 locations
within Lesotho market.

MISSION VISION
To supply delicious foods at a To supply every one of our customers
price that is as terric as its taste with the freshest, highest quality fruits
and vegetables

Bay Fruits and Veg (Pty) Ltd imports
more than 3100 tonnes of fruits and
vegetables from South Africa, in addition
to sourcing fresh products from local
farmers
In a country of expatriates, we aim to
source products from local farmers and
Southern African markets, so everyone
has a taste of home and the exotic
avors they may have tried
 KNOW US
We achieve our quality a rigorous selection
of farms and partner suppliers who share
our vision of affordable quality, as well as
insistence of operating a short supply chain.

• A dedicated and ultra-efcient logistic

system.
• A brand new state-of-the-art storage
facility that underscores our commitment
to fast, fresh delivery.
We have a passion in getting things right
on our refusal to compromise on quality
that have established our reputation for
more than two decades

CORE VALUES

CUSTOMER INTEGRITY QUALITY RELIABLE

SATISFACTION PRODUCE TRANSPORT

We believe customer
satisfaction begins with the
earth, the land from which
the grower creates ne
brands and ne produce that
are key to the way of doing
business
We believe that integrity,
trust-worthiness and honesty
are integral to who we are as
a company and we insist that
at every stage of what we do,
Fresh Fruits work in
partnership with our
suppliers
We also stipulate that the
choice of produce we accept,
and its delivery to
supermarket shelves and
their customer’s tables, are
also done to the highest
ethical and quality standards
We offer reliable transport of
our produce to various
destinations in fresh and
good standard. We have 2
Trucks (10 tonne and 15
tonne), 5 Horse Trucks with
Super-link Trailers, 2 Vans,
Single Cab and Fortuna.

We insist in “Fair-Trade” principles and ethical business practices that support even the smallest grower
 OUR CUSTOMERS
Maintaining good relations and our company reputation
comes by rst prioritizing and preserving our clients and
valued customers to reach their satisfactions thus being
proud in being the rst choice supplier to 5-star customers

With a strong mechanism governing our supply chain,

we serve:

Hawks in Hotels Catering Companies

Streets of Maseru

Restaurants Government Dept. Schools

Supermarkets Hospitals Individual Customers

 PRODUCTS

Over 40 products are being currently offered in different types and sizes of packages by us

Having an extensive network of farms and trading companies across Lesotho and South
Africa ensures that we can supply produces during all seasons of the year

We undertake orders to source special items.

We are in a position to provide any desired solution and requirement to customers.

Our expertise is more about nding than transporting and distribution.

Our experience even goes beyond sourcing by advising on where to get the best produces
depending on the seasons.

ACHIEVEMENT
Strengthening our commitment to the quality assurance and food safety, Bay Fruits
and Veg (Pty) Ltd orders most of its products from reputable suppliers in RSA
TIN Number: 200024978-5
Reg Number: I2012/569
Traders Licence No: A0010
SP0020194

CONTACT
OUR TEAM

Azael Khechane Khang Letele

Managing Director Sales Manager

(+266) 5699 4897 (+266) 5894 0606

(+266) 6278 0878 (+266) 6294 0606

Khalanyane Sakoane Mabilikoe Matseletsele

Assistant Sales Manager Ofce Assistant

(+266) 5990 1720 (+266) 5803 7798

(+266) 6200 7798

Ofce (+266) 2231 0878