DELL

TECHNOLOGIES
 MEET OUR TEAM

Thuý Tuyền Minh Khôi Phương Anh Nhật Đông

Huyền Trân Văn Quỳnh Hương Giang

ABOUT
DELL

Michael Dell Turbo PC Dell Technologies

 TIMELINE

1984 1985 1987 2001 2015 PRESENT

As a young student Dell launches Dell changed the It's a year of firsts The company Ranked 2nd in
at the University of Turbo PC product company name as Dell becomes announced plans the group of the
Texas, Michael Dell Dell had 30 from PCs Unlimited the No. 1 computer to acquire data largest computer
storage giant companies in the
founds PC's employees when to Dell Computer systems provider
EMC Corporation world
Limited d. he was only 20 Corporation. worldwide
years old
VISION & MISSION

Vision

To be a number one it hardware firm geared

towards growth by fulfilling its customers' needs

Mission

To be the most successful it systems company in

the world by delivering the best customer
experience in all markets we serve
BRAND IDENTIFY

Brand Names & URLs

Packaging

Logos

Slogans
PRIMARY LOGO PRODUCT BRANDING

TYPOGRAPHY

SUSTAINABLE PACKAGING

MICHAEL DELL JONNEY SHIH

BRAND ASSOCIATIONS
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GOOO
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CAAP
PAACCIITTY
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M
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USSEERR

F
FRRI
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POSITIVE NEGATIVE

BRAND IMAGE
 MARKETING ACTIVITIES
PRODUCT PLACE

PRICE PROMOTION
RECOMMENDATION
RECOMMENDATION
THANK YOU