19/11/22, 0:02 READING APPLE´S SUPPY - CHAINS SECRET?

( II ): Revisión del intento

ÁREA PERSONAL MIS CURSOS 60-1479 RECEPTION READING APPLE´…

Comenzado el viernes, 18 de noviembre de 2022, 23:56

Estado Finalizado
Finalizado en sábado, 19 de noviembre de 2022, 00:02
Tiempo empleado 5 minutos 45 segundos
Calificación 50 de 50 (100%)

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19/11/22, 0:02 READING APPLE´S SUPPY - CHAINS SECRET? ( II ): Revisión del intento

Pregunta 1
Finalizado

Se puntúa 10 sobre 10

Read the text carefully, then match the words based on the reading.

 Match the words to their synonyms.  

Maker fabricator

Customized modified

Process procedure

Computer laptop

Advantage benefit

Forecasts predictions

Metal metallic

Capacity dimensions

Screen display

Company corporation

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19/11/22, 0:02 READING APPLE´S SUPPY - CHAINS SECRET? ( II ): Revisión del intento

Pregunta 2
Finalizado

Se puntúa 10 sobre 10

Based on the reading section fill the gaps using the correct word. 
The iPhone maker / manufacturer maker   spends lavishly on all stages of the manufacturing process / procedure process  ,

giving it a huge operations advantage / benefit advantage  .

About five years ago, Apple design guru Jony Ive decided he wanted a new feature for the next MacBook: a small dot of green light above
the screen / display screen  , shining to indicate when its camera was on. The problem? It’s physically impossible to shine light

through metal/ metallic metal . Ive called in a team of manufacturing and materials experts to figure out how to make the
impossible possible.

The team discovered a customized / modified customized  laser to poke holes in the aluminum small enough to be nearly invisible to the
human eye but big enough to let light through. Apple needed lasers, and lots of them. They found a U.S. company which could do the job.
Apple convinced the seller to sign an exclusivity agreement.

That green light creation speaks to a massive competitive advantage for Apple / Mackintosh Apple  : Operations. Apple built a
closed ecosystem where it exerts control over nearly every piece of the supply chain, from design to retail store. Because of its volume
Apple gets big discounts on parts, manufacturing capacity / volume capacity  , and air freight. This operational edge enables Apple to
handle massive product launches without having to maintain large inventories. It also allows Apple to sell its iPad at a price that very few
rivals can beat.

In 1997, most computer / laptop computer  manufacturers transported products by sea, a far cheaper option than air freight. At that
time, Apple realized it could pack so many of the diminutive music players on planes that it became economical to ship them directly from
Chinese factories to consumers’ doors.

Apple’s retail stores give it a final operational advantage. Once a product goes on sale, the company can track demand by the store and by
the hour, and adjust production forecasts / predictions forecasts  daily.

Apple’s enormous profits are in large part due to this focus on operations, which is sure to remain a priority.

Choose the best word for each space 

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19/11/22, 0:02 READING APPLE´S SUPPY - CHAINS SECRET? ( II ): Revisión del intento

Pregunta 3
Finalizado

Se puntúa 10 sobre 10

Read the text carefully again, then organize the phrases below. 

 Match the following phrases from the article

 

Once a product goes on sale

Apple convinced the seller to sign an exclusivity agreement.

1997, most computer manufacturers transported products by sea

Apple built a closed ecosystem where it exerts control over nearly every piece of the supply

I´ve decided he wanted a new feature for the next MacBook

Apple’s retail stores give it a final operational advantage.

experts to figure out how to make the impossible possible.

Apple’s enormous profits are in large part due to this focus on operations

The iPhone maker spends lavishly on all stages of the manufacturing process

The team discovered a customized laser to poke holes in the aluminum

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19/11/22, 0:02 READING APPLE´S SUPPY - CHAINS SECRET? ( II ): Revisión del intento

Pregunta 4
Finalizado

Se puntúa 5 sobre 5

Read the text carefully again, then answer the questions below. 

For question 1- 5, mark A, B OR C 

1.The article mainly deals with…
Seleccione una:
a. Apple’s managers

b. Apple’s logistics

c. Apple’s production

d.  

Pregunta 5
Finalizado

Se puntúa 5 sobre 5

2. What was the problem with the MacBook’s feature suggested by  Ive?
Seleccione una:
a. It was impossible to shine light through metal.

b. MacBook´s camera didn´t work.

c. The team of manufacturing.

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19/11/22, 0:02 READING APPLE´S SUPPY - CHAINS SECRET? ( II ): Revisión del intento

Pregunta 6
Finalizado

Se puntúa 5 sobre 5

3. Paragraph 2 is about…
Seleccione una:
a. The problem with the green light

b. The seller

c. The solution for the laser

Pregunta 7
Finalizado

Se puntúa 5 sobre 5

How did the company transport its products before 1997?

Seleccione una:
a. By truck

b. By airplane

c. By sea

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