Name : Maudi Hijriatin

Student ID : 29121151
Final Exam Strategy and Modelling Business

1. External Analysis of AnterAja (PEST)

a. Politic: 
Courier and logistics business is growing rapidly in Indonesia. as an archipelagic
country that has a very wide area and is supported by government policies such as PPKM and
others, the courier and logistics business is growing.
b. Economics
The consumptive power of the Indonesian people affects the development of the
courier and logistics business in Indonesia. Indonesian people's purchasing power is high.
c. Social 
With the development of the courier business in Indonesia, people have understood
the process that must be passed to send and pick up goods. this is also influenced by
companies that make it easy so that people are interested in using courier services.
d. Technological
Today's technological advances, really helps the courier and logistics business where
online buying and selling greatly affect the courier business. In addition, technological
advances help shorten the courier business supply chain
 
2. Internal Analysis of AnterAja (VRIO)

Resources Valuable Rare Inimitable Organized Competitive

Advantage

Human Yes Yes Yes Yes, Sustainable

Resources Competitive
Management Adventage

Technology Yes Yes No Yes Temporary

Competitive
Adventage

Financial Yes, Yes No Yes Temporary

Strength Competitive
Adventage

Marketing Yes Yes No Yes Temporary

Strategy  Competitive
Adventage
3. Horizontal and Vertical Integration
AnterAja's vertical integration is collaborating with technology companies to accelerate
their supply chain. They are also working with Tokopedia to expand the market so that
the use of an Anteraja courier service.

4. Business Model Canvas

Key Partners Key Activities Value Customer Customer

 Dana  Distribution Propositions Relationship Segments
Company  Delivery  SATRIA  Deliver packages
 UMKM  Separation (Sigap, without minimum  Online Buyers
 E-commerce Aman,  Online sellers
Key Terpercaya, Channels
Resources Ramah,  Website
 Employees Integritas,  Apps
 Building Amanah)  E-commerce
 Delivery
without
having to
go to the
store
Cost Structure Revenue Stream
 Distribution Cost  Shipping Volume
 Marketing Cost
 Operations Cost

5. Resources and competence development

The resources available at AnterAja include:

1. Human resources
Currently, AnterAja has around 10,000 couriers called Satria. they greatly affect
AnterAja's performance.
2. Tangible Resources
It contains financial resources and physical resources. AnterAja managed
to record revenue of Rp2.77 trillion in 2021. AnterAja's contribution has
surpassed the contribution of the vehicle rental line, which was previously
 ASSA's main business line. In 2021, rental services will record a revenue of IDR
1.74 trillion.
3. Intangible Resources
Anteraja technology continues to develop, the company plans to invest in
Artificial Intelligence (AI) technology, which is a robotic system used in the
packet sorting process.
4. Complementary Resource
A complementary resource that AnterAja can use to increase the return is
online motorcycle taxis. Satria partners (as Couriers in Antaraja) can become
online motorcycle taxi drivers so that AntarAja's income can increase.