Business Acumen

of PT Adi Sarana Armada Tbk

Group 4 - MM6015 - Business Leadership

Viki Kurniadi 29120001

Indra Ferdiyana 29120064
Selina Astiri 29120184
Chris Alvin Aroef 29120257
Yasyifa Dian Urfina 29120478
Lui Rhainata 29120516
COMPANY PROFILE
Vision
To Become the Best Integrated Transportation & Logistics Service
Provider Company.

Mission
Dedicated to providing the best service, along with a commitment
to reach for the highest achievement in quality, customer service,
employee relations & shareholders value.

Core Corporate Values

1. Spirit of unity
2. Perfection in all we do
3. Empathetic communication
4. Enjoyable working environment
5. Discipline and integrity

Number of Employees 3.366 People

COMPANY PROFILE
BUSINESS ACTIVITIES
MAIN
1. Operates rental business services and leasing
services without option rights for car, bus, truck, and
the like;
2. Operates used car trading business;
3. Operates rental business services leasing services
without option rights for land transportation of not
four or more wheeled vehicles;
4. Operates freight transportation of goods such as
truck, pick up and container.

SUPPORTING
1. Operates transportation consulting services
business;
2. Operates car repair business.
Business Acumen Model
Business acumen is keenness and
quickness in understanding and dealing
with a "business situation" in a manner that
is likely to lead to a good outcome.
Additionally, business acumen has emerged
as a vehicle for improving financial
performance and leadership development.

There are five drivers to build strong

business acumen, namely:
● Strategy
● Business Models
● Business Drivers
● Financial Statements
● Business Territory
 STRATEGY
ASSA believes that e-commerce, fintech, digital payment and the use of digital technology will become the new growth engines
as there is increase in internet and smartphone users driven by changes in people's shopping habits to the online system

Utilizing the digital Develop new markets and Optimizing digital payments
technology in its lines of reach customers who have
business shifted to online systems

Improve the management of Adjusting business segments to the

social media as a place for growing business patterns in
transactions Indonesia
BUSINESS MODEL
Second Pillar

Third Pillar
First Pillar
FINANCIAL STATEMENT
FINANCIAL STATEMENT
BUSINESS DRIVERS
Diagnosing The Problem
First Pillar:
Transportation Business
Companies and individual
customers often do not want to
make it difficult for themselves
to manage vehicles, especially
companies that have many
vehicles. This makes companies
and individuals prefer to rent a
vehicle from a third party so that
they can still feel the benefits
but avoid the excessive risk of
owning a vehicle.
Second Pillar:
Automotive Auction
Customers who want to buy a
used vehicle often don't know
where to find it. Moreover,
sometimes customers are still
unfamiliar and do not really
understand the vehicle to be
purchased, so they need advice
from third parties in making
choices. On the other hand,
ASSA regularly (4 years) renews
its vehicle fleet, so that it will
regularly produce used vehicles
that must be sold.
Third Pillar:
End-to-end Logistic
In businesses that involve short
or long distance shipping,
sometimes companies and
sellers find it difficult to ship
because they don't have the
facilities, so a third party is
needed to meet shipping needs.
Moreover, during a pandemic,
the need for direct delivery
from place to place is very high
but there are not many
platforms that support this
need.
BUSINESS DRIVERS
Organization Chart
 YOUR JOB AS A BUSINESS
How ASSA can Ride the Wave Towards the New Normal
AnterAja BisnisAja
Opportunity
Opportunity
During the pandemic, customers limit themselves from leaving
Business owners, especially the lower middle class, sometimes
the house, but pick up delivery services cannot reach remote
find it difficult to manage their business and it is often done
areas.
manually.

Innovation
Innovation
AnterAja: technology-based expeditions which combine old and
BisnisAja: making businesses easier to analyze package delivery
new logistic system which enables pick up package at the
costs automatically (cost management), and monitoring
sender's place and send directly to the recipient's place to
shipments by providing delivery reports through a dashboard
minimize costs and having equivalent price with conventional
(operation management). In addition, the BisnisAja platform has
couriers that deliver within a few days. Diverse services ranging
been integrated with AnterAja which makes this platform even
from Regular, Same Day and Next Day make AnterAja delivery
easier for business owners.
process choices more diverse.
 YOUR JOB AS A BUSINESS
How ASSA can Ride the Wave Towards the New Normal
TitipAja
Opportunity
Online sellers find it difficult to provide a warehouse to store
goods and calculations, this is also what makes some sellers
hesitate to start an online business.
Innovation
TitipAja platform: a technology-based shared warehouse, so
sellers can monitor their goods using an application. This
platform also synergizes with AnterAja, so that couriers only
need to pick up goods from TitipAja's warehouse without the
need to visit sellers one by one.
FixAja
Opportunity
In current electronic good repairs (especially smartphones and
laptops), customers have to come to the service center, wait in
line, wait for repairs, and go home when the repair is finished
which feels ineffective for some customers.
Innovation
FixAja platform: the customer do not have to go out, the courier
will pick up the goods (3C:Computer, Communication, and
Consumer Electronics) and bring it to the service center. All
processes can be monitored via live video, thus building
consumer trust that FixAja works professionally.
“Behind discovery is delivery.”
Ronald M. Shaich