As the globalisation of trading and financial activities continues to grow,

a Master's degree in International Business is an increasingly valuable

asset in the development of career in large or small firms or business
organisations. Today’s business organisations demand multi-skilled
individuals with all-round qualifications in business, finance, banking,
management, marketing to keep pace with the competition and tackle
the economic crisis; and they require top management with premier
knowledge in all these key areas – to win the challenge of contemporary
organisations, I have decided to prepare myself with expertise and new
branches of knowledge that can enhance and develop my skills further
with advanced competency and professionalism.

I am currently pursuing a B.Tech degree from Government Engineering

College , Ajmer in the field of Electronics & Communication. While
studying one of the core subjects in my curriculum – Electronic Devices
& Circuits , I was intrigued about a common notion throughout the
content. As the efficacy of different devices kept on varying steadily with
time , the market for the same was heavily reliant on the international
trends and consumer demands on a global basis. I started researching
about it more and found myself keenly interested in a career in this field ,
that of an International Marketing Manager.

I want to pursue this course because it offers applied knowledge

alongside practical management skills development and provides the
knowledge of professional practice required at middle management level
within the international business and management sector. The course
will help me understand how to conduct business internationally and, in
particular, how to do so from developmental states. It will crucially help
me understand the particular challenges faced in developing corporate
strategy, attracting foreign direct investment and working in countries
with very different cultures, institutions, laws and business practices.

The course will help me in accomplishing my short term goals of learning

the aforementioned skills with great efficiency and also allow me to
implement them optimally in the long run. My long term goals include
finding markets and buyers overseas, ensuring that the prospective
business will be run as per the latest marketing trends and developing
products to fulfil consumer’s demands.
The SRCC Global Business Operations programme will enhance me
with advanced level knowledge and provide me with understanding of
the relevance of international trade in today's business environment, the
challenges and opportunities that result from globalisation; an
awareness of the emergence of new trading blocs and the pressures
they inflict on business and managers; the ethical and environmental
issues that have emerged as a result of globalisation and its impact on
consumers; practical techniques to support international management,
such as country evaluation, methods of international market entry,
market development planning and strategic analysis, making decisions
in different cultural environments and leadership skills for international
management.

SRCC, being among premier business institutes in the country, has an

impeccable reputation for its approach of cultivating an institution
through academic coursework, case studies and its policy of self-
renewal. An admission to such a prestigious institute would not only help
me in strengthening my fundamentals but in developing a trained
managerial outlook. I look forward to completing a GBO degree at
SRCC, Delhi and making my contribution to the elite field of
management.