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Business Plan

Business Plan
Group members:
Phạm Quỳnh Tú Quyên – 207QC17859
Hoàng Kim Phương – 207QC17801
Đặng Hoài Phương – 207TT50990
Nguyễn Huỳnh Vân Anh - 207KS12168
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Work with your group and answer each question below to plan your business presentation.

Problem Summary
Describe very briefly why your business needs to exist. What problem do you solve for
your customers?

The item that our business needs to exist is to sell as a gift to foreigners visiting Vietnam or
overseas students and overseas Vietnamese who settle down because the product fits into
the palm of your hand, always carried around in a backpack, tote bag, pencil case,...
Thanks to these keychains we can introduce to foreign friends the image of food and
miniature objects, in a more vivid way.
In each product, we always have a leaflet in two languages English and Vietnam about
each type of traditional Vietnamese food and objects such as: Bánh xèo, phở, cơm tấm, gỏi
cuốn, bánh mì, nón lá, áo dài,,… for foreigners understand better the culinary culture of
Vietnam.

Solution Summary
Briefly summarize what your company does. How do you solve the problem presented
above?

We are a Five Sisters business that is starting out with keychains about Vietnamese
traditional food and objects, because we want to promote the beautiful images of Vietnam
to everyone in other countries. Keychains are cheap, so you can buy many as souvenirs for
everyone.
Keychains are also objects that can be easily advertised anywhere. The image on the
keychain is detailed and sharp, so it will attract many people.
Market & Competition
Describe your target customers, market segments, and identify your key competition.
Who will your customers also consider?

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 Target customers:
Age group: 15-40
Lifestyle: Young and adults
Gender: Male and female
Occupation: College students, overseas students, overseas Vietnamese.
Income: Low and middle income people.
Market segments:
Psychographic:
Hobbies: Have a hobby of giving gifts, have a hobby of promoting the image of Vietnam
to foreign countries.
Key competition: Ben Thanh market souvenir stall, stationery shop.

Why us?
Write a brief overview of you and your team. Why are you the right people to build this
business?

Our company is a young class, capable of making friends and interacting with many foreign
friends. Thanks to those products, we can introduce Vietnam to all over the world and more
and more foreigners come to Vietnam to develop tourism.

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