Feb.

7, 2021

Business owner:
LEVI VALENZUELA

1
 Table of contents

Chapter I.

Executive summary……………………………… 3

Chapter II.

Business description……………………………. 5

Chapter III.

Product and services……………………………. 7

Chapter IV.

Market analysis………………………................. 9

Chapter V.

Product and services…………………………… 10

Chapter VI.

Financial planning………………………………. 11

Chapter VII.

Pricing……………………………………………. 11

2
 CHAPTER I

EXECUTIVE SUMMARY

Levi V.Valenzuela is the owner of L.V HANDMADE GIFT

CARDS. L.V HANDMADE GIFT CARDS is a specialty gift shop

located at the public market of Sto.Niño ,Cagayan. We specialize in an

assortment of high-quality merchandise ranging from customized gift

cards , Explosion box, and greeting cards to personalized apparel. L.V

HANDMADE GIFT CARDS caters to middle-to-upper class and

affluent clientele. Our company image exemplifies what customers are

seeking in home accents and gifts which is a “Modern & Urban Life

Style” look and feel. What differentiates our company from other

specialty retail shops are our “one-of-a-kind” product line and

a number of exclusive, proprietary products we designed ourselves.

Before L.V HANDMADE GIFT CARDS' we will have

established a company website. In year one, L.V HANDMADE

GIFT CARDS plans to break-even and in year two, we plan to

generate a moderate profit. Some future growth plans for L.V

HANDMADE GIFT CARDS include: physically expanding the

location to include the 2nd level of our live/work unit; broadening our

unique product line; hiring individuals to design for our proprietary

3
merchandise; developing and implementing e-commerce to our

existing website in year three.

Over several years, I, Levi V. Valenzuela, have invested my

time, innumerable personal finances and research in developing and

expanding my home-based business into a retail location. For the

opening of the retail location, I invest some money from my savings

that I’ve been saved from my part time job. Even though I'm not well

versed in the retail industry, I'm doing my best to learn the different

tactics of a good entrepreneur and I spend some of my time in

researching to improve my experience in retailing. My experience and

continuous education aid my efforts in training future employees and

managing daily operations.

4
 CHAPTER II

BUSINESS DESCRIPTION

L.V HANDMADE GIFT CARDS is a privately owned

specialty gift boutique located in the community of Sto.Niño Cagayan.

The principal owner is Levi Valenzuela specializes in a variety of

unique merchandise ranging from specialty cards and personalized

hand made gift cards to specialty handcrafted gifts and customized

apparel.

MISSION

L.V HANDMADE GIFT CARDS is a specialty cards, gifts

and apparel boutique that specializes in “one-of-a-kind” merchandise

not commonly found in the larger retail market. We are dedicated to

providing customers exceptional customer service in a visibly relaxing

and engaging shopping environment. Our mission is to provide

customers with unique, high-quality merchandise at affordable prices.

5
 OBJECTIVES

 Generate total sales revenue to establish a profit at the end of year

one.

 Implement e-commerce capabilities to existing company website in

year three.

 Establish an annual growth rate of approximately 20% in year three.

 Maintain a direct cost of sales of 45% or less.

 Establish 50% of our merchandise as proprietary products in year

two.

 Establish our company as a premier “Brand Recognized” name

throughout the community in year one.

KEY TO SUCCESS

•Acquire and personally design a product line of “one-of-kind”

handcrafted and unique products.

•Provide customized products and services that are “hand-made” to

each customer’s personal style.

6
•Establish a loyal customer following by offering seasonal

promotions / discounts, distributing direct mail postcards, offering

quality merchandise at affordable prices, and providing a visibly

inviting and comfortable shopping environment.

•Establish a “Brand Identity” that personifies high-quality, gift giving

merchandise and outstanding customer service.

CHAPTER III

PRODUCT AND SERVICES

L.V HANDMADE GIFT CARDS offers an eclectic ensemble of

specialty cards, and gift cards designed to fit the client’s personal

style. Our specialty shop also incorporates customized printing

services as well as exclusive proprietary products. We have assembled

an array of local and national vendors along with skillful craftsmen and

business entrepreneurs who will showcase a unique product line that

will embody L.V HANDMADE GIFT CARDS' company image of a

“Modern & Urban Lifestyle.”

PRODUCT DESCRIPTION

The following is an overview of our product line by category:

7
Specialty Gifts: This gift giving merchandise line will allow

customers to express their personal sentiments for special occasions

and the gift recipient.

 HANDMADE GIFT CARDS

 EXPLOSION BOX

 GIFT BOX

 GREETING CARDS

Bouquet: The printing products are just an extension of L.V

HANDMADE GIFT CARDS visually artistic and creative ideas that

we offer clients to engage in. It is perfect gift for your love ones.

 FLOWER BOUQUET (price depends on flower used)

 CHOCOLATE BOUQUET (price depends on chocolate used)

 POLAROID PICTURES BOUQUET ( price depends on how

many photos needed)

SERVICE DESCRIPTION

8
To distinguish ourselves from surrounding specialty retailers, we

provide numerous customized services that offer customers a satisfying

and unique shopping experience.

Customization Services: To further enhance the customer’s shopping

experience, we provide customers with the option of

customizing almost any item of our product line. Whether it is printing

products, specialty gifts, or home accessories customers can choose to

have certain items customized to fit their individual decorating style or

personal needs.

V.I.P. Customer Appreciation: In recognition of our “loyal”

customers, we will provide them with V.I.P. cards. V.I.P. card holders

will receive a special discount on all merchandise for a specified time

period.

CHAPTER IV

MARKET ANALYSIS

TARGET MARKET

L.V HANDMADE GIFT CARDS has identified 2

distinct market customers:

9
  Teenagers- teenagers nowadays want to greet

their love ones with gift cards ,gifts etc. for

occasions like birthday, anniversaries, and

many more important occasions.

 People around Sto.Niño – these are people who

wants to give a gifts for special events like

wedding , birthday etc. It is perfect for special

occasions

MARKETING STRATEGY

PRICING STRATEGY

Although L.V HANDMADE GIFT CARDS products

are high-end and stylish, our pricing structure remains affordable and

in-line with other specialty gift retailers. Our pricing structure is also

based on the value the customers place on these products.

PROMOTION STRATEGY

L.V HANDMADE GIFT CARDS will host several seasonal

open houses offering special discounts. This promotional strategy will

showcase new products and liquidate slow moving merchandise. The

following illustrate the seasonal open houses:

10
  Christmass season: l5-20% discounts

 Summer: 15-20% discounts

 Annual Anniversary: 25% discounts

CHAPTER V

Product

L.V HANDMADE GIFT CARDS offers an eclectic ensemble

of specialty cards, and handmade gift cards , designed to fit the client’s

personal style that is perfect gift for special occasions like birthday,

anniversaries, wedding etc.

Distributors

L.V HANDMADE GIFT CARDS is operating only from one

outlet so it does not have any complicated didtribution channels right

now.

11
 CHAPTER VI

FINANCIAL PLAN

Start-up cost

L.V HANDMADE GIFT CARDS being a new business needs

a high capital of investment to recover its expenses like advertisements

, salaries along with the cost of production. Thus L.V HANDMADE

GIFT CARDS made is investing 10000 as it’s initial capital

investment.

CHAPTER VII

PRICING

Additional 30-50 % of the cost of production

12