SMART TOURISM Paredes Group Final Papers

Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
EFFECTIVENESS OF SMART TOURISM PROGRAM AS A MARKETING

TOOL OF DEVELOPMENT OF TOURISM
A Thesis
Submitted to the Faculty of
In Partial Fulfillment of the Requirements for the

Degree of Bachelor of Science in Tourism Management (BSTM)
Submitted by:
Joewilyn F. Alameda
Suzainne A. Castro
Juneca A. Fernando
Salve D. Paredes
James Troy G. Quintana
Submitted to:
Chadel C. Cabrera
Research Group’s Adviser
Michael Joseph G. Rico

Research Course Facilitator
July 2022
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CERTIFICATE OF ORIGINALITY
We hereby attest to the originality of this research and have cited properly
all the references used. We further commit that this research paper's intellectual
content is the product of our work, even though we may have received
assistance from others on style, presentation, and language expression. We shall
use appropriate citations in referencing other works from various sources.
We certify that we understand what plagiarism is and accept the

consequences of any plagiarized work submitted by us, singly or as part of a
group.
We certify that the research study has undergone checking for plagiarism.
Researchers,
Joewilyn F. Alameda
Suzainne A. Castro
Juneca A. Fernando
Salve D. Paredes
Attested by:
Ms. Chadel C. Cabrera


Date: __July 2022
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“TURNITIN” SCORES
Proposal Defense_______% Final Oral Defense _______%
Scanned by the Research and Publication Office
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CERTIFICATE OF EDITING
This is to certify that I have edited this thesis, entitled
Prepared by:
Joewilyn F. Alameda
Suzainne A. Castro
Juneca A. Fernando
Salve D. Paredes
And have found it to be thorough and acceptable with respect to grammar

and composition.
Joewilyn F. Alameda
Suzainne A. Castro
Juneca A. Fernando
Salve D. Paredes
Signature over printed name

Designation: _____________________
Date of Completion: July 2022
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APPROVAL SHEET
This thesis EFFECTIVENESS OF SMART TOURISM PROGRAM AS A

MARKETING TOOL OF DEVELOPMENT OF TOURISM was presented orally
and submitted by:
Joewilyn F. Alameda Salve D. Paredes

Suzainne A. Castro James Troy G. Quintana
Juneca A. Fernando
Has been approved and accepted as partial fulfillment of the requirements

for the degree of Bachelor of Science in Tourism Management (BSTM).
Ms. Chadel C. Cabrera


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APPROVED
COMMITTEE ON ORAL EXAMINATION:
Chairman
Panel Member Panel Member
Ramrel F. Añonuevo
Dean, CTHMT
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ACKNOWLEDGEMENTS
The researchers would like to give thanks and honored to all, especially to the
Almighty God for His protection and guidance. The source of all this knowledge,
understanding and wisdom. They would also like to express their profound
gratitude.
To founder Mr. Gabriel G. Uriarte, Ph. D CDSGA for his moral support on
conducting their survey.
To their parents Mr. & Mrs. Alameda, Mr. & Mrs. Castro,
Mr. & Mrs. Fernando, Mr. Parades, Mr. & Mrs. Quintana who provide moral
and financial support.
To Ms. Chadel C, Cabrera their research adviser who made correction and
suggestion that contributed much in the completion of this research papered.
Once again we thank all those who have encourage and helped us in preparing
this research for publication and who have extended us much understanding,
patience and support.
To the respondents who gave their time and honest information needed to make
this research successful.
Thank you very much!
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ABSTRACT
Many countries have chosen to embrace cutting-edge information and

communication technology to improve the tourism industry's efficacy and
sustainability. Implement smart tourism tools as a strategy to adapt to the
constantly changing profile of tourists. While there are many tools that could be
used for such endeavors, the evaluation of tourist preferences in terms of their
use and importance must be done so that investments and local development
strategies can be sustained. Based on Ecuadorian and international experience,
the significance of 38 smart tourism instruments with them are tourists. More
than 700 people participated in the study, and 500 questionnaires were
legitimate. Tourists from both the United States and other countries are used as
sub samples. The distinctions between these were evident. In terms of how
important smart tourism technologies are to them, there are two groups. First,
there was the fact that In comparison to international tourists, Ecuadorian tourists
regarded smart tools to be less useful. The second distinction was that the most
important tools were scored differently across the participants. International
tourists, for example, place a higher priority on safety-related issues than
domestic tourists. The similarity of profiles and data association has been
revealed through correspondence analysis, which has been a useful tool for
researchers. This is a useful tool for linking ratings to the tools that have been
assessed. The results of the survey's findings it could be beneficial in assisting
the creation of local tourism initiatives while also giving. Comparing preferences
with other tourist sites and countries will be easier with this information.
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TABLE OF CONTENTS
PAGE
Title Page
Certificate of Originality
Certificate of Editing
Approval Sheet
Acknowledgments
Abstract
Table of Contents
List of Tables
List of Figures
Chapter 1: INTRODUCTION, REVIEW OF RELATED LITERATURE,

AND THE PROBLEM
Introduction
Review of Related Literature
Theoretical Framework / Conceptual Framework
Research Paradigm
Statement of the Problem
Hypothesis
Scope and Delimitation of the Study
Significance of the Study
Definition of Terms
Chapter 2: METHODOLOGY
Research Design
Research Locale
Respondents/Participants of the Study
Sampling Design
Instrumentation
Validation of the Instrument
Data Gathering Procedure
Ethical Considerations
Statistical Treatment of the Data
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Chapter 3: RESULT, ANALYSIS, AND DISCUSSION
Topic for Research Problem 1

Chapter 4: SUMMARY OF FINDINGS, CONCLUSIONS, AND

RECOMMENDATIONS
Summary of Findings
Conclusions
Recommendations
Other Recommendations
References
Appendices
A – Letter of Permission to School Head or Office
B – Letter to Respondents
C – Letter to Expert Validator/s of Survey Questionnaire/s
D – Research Instrument Validation Sheet
E – Instruments/Survey Questionnaire/s
F – Computation of Sample Size (Optional)
G – Raw Data
H – Formula with Sample Computation of Statistics Used
Curriculum Vitae
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LIST OF TABLES
TABLE
TITLE PAGE
NO.
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LIST OF FIGURES
FIGURE
TITLE PAGE
NO.
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Chapter 1
EFFECTIVENESS OF SMART TOURISM PROGRAM
AS A MARKETING TOOL
INTRODUCTION
Tourism is a significant part of many countries' development processes,
and it is a major driver of global economic growth, inclusive development, and
sustainability. Tourism, as an industry, contributes significantly to a country's
foreign exchange reserves and provides direct and indirect job opportunities to a
large segment of the population. Its multiple links with the rest of the economy
encourage the formation of productive chains, as it necessitates a wide range of
goods and services. However, it can have negative environmental consequences
and cause social and territorial differentiation, among other issues. In addition,
developing and using sustainability indicators allows managers to monitor and
assess the sustainability of a tourist destination. And tourism has proposed that
the future of cities and tourist development should take a sustainable approach,
and scholars have developed sustainability indicators for different contexts and
industries. The sustainable tourism indicators can help assess the impacts and
take actions to improve the tourism industry. The tourism sector's rapid
expansion can help the economy of local tourist destinations Many countries
throughout the world, including Canada, China, Thailand, and Turkey, have
prioritized the development of the tourism industry and see it as a critical
component of their national economies. Countries in South America, such as

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Colombia, Ecuador, and Peru, have established tourist activities cantered on the
Andes Mountains and the Amazon region. Ecuador, in particular, has a lot of
them. Chances to build its tourism business based on landscape and culture.
The Coast, Andes, Amazon, and Insular Regions all offer sun and beach tourism,
as well as ecotourism, agro tourism, ethno tourism, and community-based
tourism, while the country is known for its vast natural and cultural diversity,
making it a popular tourist destination around the world. The aforementioned
context has allowed the country to create a variety of tourist activities. Currently,
around 35% of Ecuadorians buy items or services over the Internet, with tourism
services being one of the most popular categories. Moreover, the digital
technology revolution emphasizes the significance of to become a smart tourism
destination, invest in the most relevant state-of-the-art technologies. This
development, however, is not a destination, which is an aim for any competitive
city; nonetheless, it is not an easy path; on the contrary, it is extremely difficult
and demanding. Information technology has acquired a lot of traction in defining
the sustainability of tourism in recent decades, even as a tool for evaluation. In
this regard, it's worth noting that tourists have gotten more demanding and well-
informed, and they've discovered new means to find information. Because these
changes have resulted in the creation of a digital tourist, the traditional tourism
industry is in desperate need of digital technology in order to cut costs and
improve efficiency. Furthermore, the COVID-19 epidemic and times of lockdown
changed not only how tourists look for destination information, but also increased
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the demand for digital solutions that allow for the monitoring of consumer and
citizen flows. As a result, technology, as a point of engagement between tourists
and locations, may be a critical component in the tourism sector's comeback.
Technology has impacted the growth of smart tourism locations, while visitors
have evolved into smart visitors. Furthermore, the utilization of information and
communication technologies is linked to tourist sector innovation. E-tools appear
to enable new types of knowledge sharing and communication, as they can be
used to collect detailed location-based information as well as citizen and expert
knowledge, as well as to facilitate interaction between varieties of stakeholders.
Smart tourism studies have recently stated that technology is the key to
improving a destination's competitiveness, and that the usage of smart
technologies is critical throughout the tourist experience, from trip planning to
travelers staying at a certain location. As a result, transforming tourist sites into
"smarter" ones has been viewed as a means of improvement, as the design of
tourism experiences and facilities has improved. The manner in which they are
distributed and consumed has radically changed. In an increasingly globalized
and competitive market, it is up to tourism destination management to establish
new and long-term strategies to achieve the best potential results. On the one
hand, implementing the smart city concept in tourist towns in order to maintain
their transition to smart destinations necessitates inevitable commitment and
support from a variety of industries. On the other hand, it is to be expected that
some tourists may find utility in only a portion of the technology that can
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characterize a smart city, preferring to disengage from it during their vacations.
Many successful instances show how adapting to the needs of a more
knowledgeable and demanding consumer has resulted in changes to the
processes or tourist products on offer. As a way of adapting to business
developments and gaining awareness of the formation of new business niches, a
regular assessment of the utility and value of these digital tools is required. In
order to find a balance between capital investments and existing or expected
visitor needs in respect to smart technology, data is required to support
development decisions. The goal of this research was to assess the global
importance of smart tourism technologies as a source of information for tourism
decision-making. In this perspective, the study's first goal was to assess the
significance of Tourists' opinions on a set of smart tourism technologies are
based on their previous interactions with them. The study's second goal was to
generate recommendations for prospective e-tourism solutions that may be
implemented by the local government using the information gathered from
tourists.
Review of Related Literature
Previous studies on smart tourism, the notions of value of experience, and the
application of information technology in tourism systems are reviewed in this part.
This comprehensive review of the literature aids in the investigation of successful
and long-term IS design approaches that can meet user needs in the dynamic
tourism industry.
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SMART TOURISM
Significant changes have occurred in the tourism industry over the decades.
Multiple advancements in Information and Communication Technology have
been at the heart of these shifts, motivating researchers and practitioners to use
it to create creative tourist systems. Studies on tourism have been emerging
since the late 1990s, with a focus on creating information structures and
interfaces for managers and users. Prior research highlighted the use of IS to
design effective and efficient models for propagating, matching, and sharing
meaningful and relevant information among technical infrastructures and social
communities, based on the technological properties of ICT. This concept can be
seen in reservation systems and review platforms. Tourists can quickly and
easily access all important information about their selected destination by using
these specified systems. User’s tourists are motivated to change their behavior
and consumption patterns as a result of such systems. For example, rather than
following packaged tour plans, an increasing number of travelers choose to self-
organize their trip plans utilizing the Internet depending on their tastes and
budgetary capability. More lately, there has been a trend in tourism toward more
user-friendly intelligent systems based on big data analysis, or smart tourism.
Scholars have debated the concept of smart tourism systems in the literature; as
can be seen, this concept is still broad and nebulous, but it is primarily explored
in the context of: reciprocal interconnection and synchronization of technology
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and systems; tailored solutions based on intelligent big data analysis; integration
of tourist experiences with physical and digital environments; and facilitation of
tourism ecosystems through information sharing. Smart tourism systems can be
thought of as a collection of intelligent recommendation systems. Surprisingly,
due to the abundance of information, some travelers have difficulties making
travel decisions. Smart tourism systems can be thought of as examples of
intelligent recommendation systems. Surprisingly, some travelers have difficulties
making travel decisions due to an abundance of information. As a result, the
smart tourism system should make it easier for tourists to make decisions before
or during their journeys by presenting them with relevant and useful information
based on big data analysis, personal information, and behavior patterns, among
other things. To summarize, the smart tourism paradigm has the potential to
make a significant contribution to the transformation of tourism systems to be
more proactive by assisting tourists in making decisions by offering tailored-made
recommendations. A new phenomenon in tourist behavior has been discovered
in recent tourism literature: many tourists prefer value for money to value for
experience. Interestingly, if the choice is related to an experience that matches
his personal values, the tourist tends to make an unplanned and disorganized
choice. For example, many tourists make hasty tour decisions in order to have an
authentic experience social and cultural identities, traditions, memories, food,
local peculiarities, and rural landscape) with opportunities to participate in a
variety of activities in order to satisfy their own sustainable values. This pattern
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shows that tourists are more likely to set and demand higher and more diverse
tourism experience values. As a result, the problem is figuring out how to create
a tourist system and ecology that can support these diverse and shifting values.
Designing such systems has the potential to be related to post-satisfaction and
the desire to return to the tourism destination, as well as adaptable tourism
ecosystems that allow for a wide range of tourist values. However, because the
method and ideals are essentially human, optimizing tourists' diverse values in
their tourism experience is a meticulous issue. Previous research has claimed
that the worth of experience resides only in the mind of each individual based on
his or her personality and background emotional, physical, intellectual, and
spiritual. Prior marketing studies discovered two key folds in product and service
experience, albeit in a qualitative way: the economic-utility dimension and the
socio-psychological dimension, in terms of the value of experience. The first
dimension represents utilitarian features of items and services such as perceived
price, quality, benefits, and risk, while the second dimension represents aspects
of higher order abstractions such as prestige, social interaction, novelty, and
hedonism. Five parts of consumption values that affect consumer decisions and
behavior were postulated based on this conceptualization: functional, social,
emotional, epistemic, and conditional values. The following are some instances
for each value.
Functional value as Perceived utility derived from an alternative's capacity for
functional, utilitarian, or physical performance" is how functional value is defined.
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Previous research has demonstrated that "anticipated" functional values can
impact people's actions and assessments. Seat comfort, refreshments, lunch
stops, tour commentary, and so forth are examples of functional values.
Social value as Perceived usefulness gained through an alternative's
identification with one or more specific social groupings," according to the
definition of social value. Previous research has discovered that tourists' choices
of tourism products, brands, and retail service settings are influenced by the
opinions of social groupings.
Emotional value as the ability of a product or service to elicit emotions or
affective states is known as emotional value. Previous research has discovered a
link between diverse emotions (pleasant emotions), tourism service quality
appraisal, and post-consumption.
Epistemic value as the perceived benefit achieved when the product arouses
interest, delivers novelty, and/or satisfies a desire for information is according to
the definition. Previous research has indicated that epistemic values have a
significant impact on people's decisions and subsequent pleasure.
Perceived value is a fundamental reason for system use, according to previous is
research, and it must be identified and satisfied for end users, service providers,
and stakeholders to ensure long-term use. As a result, this article will address
these four value dimensions and present a framework for observing the long-
term value of a tourist's experience, as well as dealing with one functional value
to multi-dimensional values.
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Scholars have highlighted the possibilities of using information technology as a
mediator between technology and tourism in previous tourism research, which
can enhance the tourism experience. Future tourism systems, according to the
researchers, should address a variety of tourist motivations and aspirations. In
more recent research, tourism communities have advised employing information
systems to create smart experiences, connect ICT with tourism experiences, and
improve tourist experiences as well as tourism organizations' competitiveness. A
clear research gap can be seen in the modest number of studies. More research
is needed to further expand the use of information technology to construct smart
tourism systems that incorporate the value of experience. Despite the fact that
there are a few research on tourist behaviors and aspirations, present tourism
studies do not provide useful knowledge and applications on tourists' long-term
experience values in the context of smart tourism. As a result, we propose in this
paper that it is critical to create smart tourism systems that highlight visitors' long-
term experience values and capture their latent values and requirements during
their journey.
Theoretical Framework
Technological developments have forced several sectors to adapt to technology,
one of which is the tourism sector. Departing from the need for effective and
efficient promotional tools in the development and marketing strategies of
potential tourism destinations in Indonesia, this study aims to develop a tourism
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information system (SIPADU) with the concept of tourism based on android using
virtual reality technology. The research and development (R&D) was used as a
research method by applying ADDIE model (analysis, design, develop,
implementation, and evaluation) in the development process. This study found
that SIPADU, in practical terms, is feasible to be used as an effective Android-
based promotional media for tourism promotion in Indonesia. In addition, the
development of this product can help travelers to obtain tourist information easily
and quickly, and can become a medium for sustainable tourism development.
Tourism is a strategic sector that is one of the largest contributors to a country's
economic growth. In the world, tourism accounts for 10.4% of GDP and 9.9% of
total employment. Meanwhile in ASEAN, this sector is the biggest driver of the
country's economic growth, particularly in Malaysia, Singapore, Indonesia and
Thailand (Manzo, 2018).
Smart tourism is a new buzzword applied to describe the increasing reliance of
tourism destinations, their industries and their tourists on emerging forms of ICT
that allow for massive amounts of data to be transformed into value propositions.
However, it remains ill-defined as a concept, which hinders its theoretical
development. The paper defines smart tourism, sheds light on current smart
tourism trends, and then lays out its technological and business foundations. This
is followed by a brief discussion on the prospects and drawbacks of smart
tourism. The paper further draws attention to the great need for research to
inform smart tourism development and management. Smart” has become a new
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buzzword to describe technological, economic and social developments fulled by
technologies that rely on sensors, big data, open data, new ways of connectivity
and exchange of information (e.g., Internet of Things, RFID, and NFC) as well as
abilities to infer and reason. Höjer and Wangel (2015) argue that it is not so much
the individual technological advances but rather the interconnection,
synchronization and concerted use of different technologies that constitutes
smartness.
The Philippine tourism industry is expected to grow with more tourists visiting and
through the discovery, development, and improvement of tourist attractions.
Through partnerships with the local government and media developer groups,
there have been implementations of e-Tourism in the country. Though e-Tourism
is an effective way of tourism promotion, smart tourism offers a more innovative
way such that it enhances the tourist experience through anticipation of their
needs through smart recommendations of points of interests, attractions and
services while sharing their experiences to aid other tourists’ decision making on
which places to visit. Smart tourism is a fundamental need for such cities or
municipalities which have historical value and tourist attractions. Due to this, the
study aims at creating a smart tourism destination framework that would be
applicable to the current information and communications infrastructure of the
Romblon Islands. A smart tourism mobile application will be developed that
would feature a Point of Interest Recommend based on user’s location, check in
ratings, and social network ratings. Augmented reality and near field
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communication will be used to bridge the physical and digital world. The
application’s acceptance will be investigated using the Unified Theory of
Acceptance and Use of Technology.
As the popularity of guided tours has become evident in the aspect of tourism
activities, the expanding yet ambiguous role of tour guides in the tourism industry
gained the attention of scholars globally. While studies have been conducted on
tour guides and tourists’ immersion in other countries, few scholars have delved
into these topics in the Philippine context. Hence, this phenomenological study
aims to describe the emotional experiences of travel management students
relative to tour guides’ verbalized hospitality during destination immersion. A
robot foto and semi-structured interviews were utilized to gather data from 15
possessively selected participants at the capital of the Philippines. This
naturalist-driven inquiry afforded the development of an interesting
conceptualization called the Dimensions of Tourist Guide’s Communication and
the Resulting Emotional Experiences for the Tourists Findings from this study
may serve as foundations in rapport building with tourists contributing to the
improvement of their destination experience as well as basis in initiating efforts to
recognize and uplift the status of the tour guides in the country. Taylor & Francis
(2021)
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Conceptual Framework
This study intends to examine the effect of Smart Tourism among individuals
towards proper resource management, sustainability and maximization of
competitiveness. Smart tourism is describing as an increasing reliance of tourism
destinations. According to UNTWO (2015) tourism is a social, cultural and
economic phenomenon which entails the movement of people to countries or
places outside their usual environment for personal or business/ professional
purposes. This concept model describes the research conceptual framework it
focuses on the connection between the concept of tourist experience (Resource
management, sustainability, interactivity, accessibility) and smart tourism
technology by checking its competitiveness which covers information quality. The
tourist experience and technology used in this smart tourism experience is both
based conceptual perspective. This means that these concepts are only
theoretical
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Research Paradigm
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Statement of the Problem
Several pieces of legislation have been enacted in industrialized nations to
guarantee that individuals with disabilities are included. Most facilities, on the
other hand, implement these infrastructure improvements just to comply with the
legislation, oblivious to the market's potential. There has been much research on
the informational demands of individuals with disabilities and the many sources
of information that they prefer. Several scholars have also looked at the influence
of smart tourism on the general public's ability to make informed travel decisions,
the utility of smart tourism, and how smart tourism affects visitor satisfaction. The
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study's findings revealed that engaging and trustworthy smart tourism platforms
enable consumers to be satisfied with their travel choice assistance. A number of
studies have also revealed the difficulties that people with impairments encounter
when traveling. According to one study, the obstacles experienced by people
living with impairments may be divided into two categories: Interpersonal and
structural restrictions. Emotional restraint and knowledge negotiation were two
intrapersonal problems that were discussed. Despite the fact that all of these
studies have been completed, no study has been undertaken into the qualities of
smart tourism platforms that people with disabilities seek while using such
platforms. The goal of this study is to find out which features of smart tourism
platforms are most significant to people with mobility issues. An in-depth
interview was used to accomplish this goal. Interviews with people who have
mobility issues were undertaken. Therefore, will this be examined through the
collecting and analysis of data about tourist? To do this, several questions have
been formulated to outline the problem and set boundaries for the research.
1. How can we improve smart tourism?
2. Is it important to be a smart tourism destination?
3. What will be the contents of the source of travelers?
4. Is the smart tourism program can improved the knowledge of every student?
5. In smart tourism program, how it is effective to develop the tourism?
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6. To the future generations, how Smart Tourism helps to the future generations?
Is this Smart Tourism program more desirable?
7. What do you think is required of a destination for it to develop into a smart
tourism destination?
8. What knowledge do you feel is currently lacking, and what do you think will be
needed in the coming years in terms of digitization and development of smart
tourism destinations?
Hypothesis
The most direct interaction is between humans and computers. The usage of
smart technologies by visitors in tourism activities, such as mobile tourism
guides, mobile recommendation systems, navigation systems, and congestion
management systems, is some of the most widely utilized smart technologies for
tourism activities. These smart technologies improve visitors' capacity to co-
create and co-manage their visit experience process, bringing more emotion and
action to the tourism experience activity and improving tourists' participation.
When visitors are more involved in the tourism process, they are more likely to
have positive emotional responses throughout their vacation, which increases
their overall enjoyment. Tourists are given explanations by electronic tour guides
rather than manual tour guides, which liberates them to some degree and
optimizes their freedom to move freely on the assumption of receiving the most
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accurate and timely explanation. During a journey, mobile devices such as
smartphones and tablets can be utilized for information, communication, and self-
entertainment.
Scope and Delimitation of the Study
The scope of the research was done from March to May 2022 at the Colegio De
San Gabriel Arcangel at Area E, Fatima 1, Sapang Palay City of San Jose Del
Monte, Bulacan. The major respondents for this study are visitors to San Jose
Del Monte, Bulacan. The study's purpose was to assess how effective the smart
tourism program is as a tourist development marketing tool. Furthermore, the
problems that the researchers had while doing this research were a constraint.
Significance of the Study
The aim of smart tourism is to improve the efficiency of resource management,
maximize competitiveness and to enhance sustainability through the use of
technological innovations and practices. It is often associated with e-tourism as
this will involve the use of technology. It’s important to develop a tourism
development plan because tourism development planning really can make or
break a destination. If done well, it can ensure the longevity of the tourism
industry in the area, take good care of the environment, have positive economic
outcomes and a positive benefit to the community. Smart tourism aims to
develop information and communication infrastructure and capabilities in order to
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improve management/ governance, facilitate service/product innovation, enhance
the tourist experience, and, ultimately, improve the competitiveness of tourism
firms and destinations.
Definition of Terms
Smart Tourism – it is defined by the European Union as a destination facilitating
access to tourism and hospitality products, services, spaces and experiences
through ICT-based Information and communications technology tools.
Tourism - the commercial organization and operation of vacations and visits to
places of interest.
Technology - the application of scientific knowledge for practical purposes,
especially in industry.
Functional value - as Perceived utility derived from an alternative's capacity for
functional, utilitarian, or physical performance" is how functional value is defined.
Previous research has demonstrated that "anticipated" functional values can
impact people's actions and assessments. Seat comfort, refreshments, lunch
stops, tour commentary, and so forth are examples of functional values.
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Social value - as Perceived usefulness gained through an alternative's
identification with one or more specific social groupings," according to the
definition of social value. Previous research has discovered that tourists' choices
of tourism products, brands, and retail service settings are influenced by the
opinions of social groupings.
Emotional value - as the ability of a product or service to elicit emotions or
affective states is known as emotional value. Previous research has discovered a
link between diverse emotions (pleasant emotions), tourism service quality
appraisal, and post-consumption.
Epistemic value - as the perceived benefit achieved when the product arouses
interest, delivers novelty, and/or satisfies a desire for information is according to
the definition. Previous research has indicated that epistemic values have a
significant impact on people's decisions and subsequent pleasure.
Perceived value - is a fundamental reason for system use, according to previous
IS research, and it must be identified and satisfied for end users, service
providers, and stakeholders to ensure long-term use.
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Chapter 2
RESEARCH METHODOLOGY
Characteristics of a location that assist the tourism experience are referred to as
atmospherics. Say that atmospherics, which provide visual, auditory, olfactory,
and tactile sensations, "have a great impact on the flow of the tourism
experience, the meaning tourists attach to it, their emotional bonding with the
service provider, and their social connections with other customers. Demonstrate
that tourism destinations with physical designs that appeal to all five senses are
far more likely to elicit emotional responses and so produce memorable
experiences. Co-creation The visitor interacts with and inside the tourism location
as part of co-creation. Indicated that the tourist processes the value proposition
offered by the destination by combining the design features of the destination
together with the tourist's motives. An important outcome of co-creation is that
the visitor would treat the place as a ‘stage’ within which he/she performs so as
to create a sense of value .While technology encompasses a wide range of
devices and equipment used to support tourism businesses, information
technology has taken the lead in altering tourism in recent decades. Technology
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may help stage and co-create visitor experiences in a variety of ways, from
enabling or facilitating to producing, attracting, and enhancing. The Star Wars
Theme Park at Disneyland, for example, is an example of enhanced
experiences. Characterizes as 'enchanted objects,' or commonplace things that
have been transformed into something magical. By redefining the atmospherics
and allowing visitors to form experiences, technology can boost a location's
potential to establish, improve, or enhance the degree to which a place enacts a
desired theme through storytelling. Finally, affordance specifies the property and
extent to which visitors understand an object, both tangible such as a chair and
intangible such as a service, so that they can take actions to get the intended
result. Claimed that affordance is determined not only by a user's physical
capabilities, but also by his or her goals, beliefs, and previous experiences. If a
tourist goes to a park, he or she may want to wander about, fly a kite, relax on a
bench, eat lunch, or talk about business with a colleague. As a result, affordance
refers to the chance that a visitor will be able to experience the park in a variety
of ways, depending on how the park is structured and the visitor's capabilities
and desired experiences.
Design thinking, which is defined as a technique of thinking about how a tourism
place may be designed/created to enable visitors to understand the destination's
experiential value, is included in the third level of the tourism design system. The
designer can use design thinking to evaluate the fundamental principles of the
community boundary circumstances (such as sustainability, resilience, and so
22
Founded 1993
on) within which the place resides, whether actual or virtual. Understanding and
discovery are the first steps in the design thinking process, followed by offering
solutions, constructing a prototype, and lastly reviewing and redesigning. In
addition, design thinking encourages continuous review in order to enhance and
even replace early items. The fundamental ideas of design thinking in tourism are
applicable at any scale; that is, these techniques can be used to design
extremely modest places like a park bench or to lead the planning of a city or
region. While design thinking stresses the cognitive, strategic, and practical
processes involved in place design and has numerous implications beyond
tourism, it can be thought of as a modern version of the philosophy reflected in
Gunn's concept of Vacations cape. Many studies have found that the "best"
venues are those that combine art and science in ways that aim to increase well-
being and "refresh" the human spirit.
Smart Tourism Design
While the framework of the tourism design system outlines numerous
components, processes, and actions in developing a touristic location, Smart
Tourism Design adds an extra layer to prescribe the desired tourism design
outcomes. Smart tourism refers to the fusion of information technologies,
business ecosystems, and tourism experiences in general. Smart tourism has
evolved into a vision and a general "blueprint" that allows many countries and
cities to develop programs for developing new technological infrastructures,
23
Founded 1993
developing smart end-user applications, and focusing on innovation in order to
enhance tourism experiences and increase the competitiveness and
attractiveness of their destinations over the last few years.
Research Design
The system for tourism design
The extent to which science has contributed to our understanding of the tourist
system, particularly in terms of how visitors determine where and when to visit
and the nature of the experiences they have while on the trip, is one of the
significant breakthroughs enabling tourism design. Provides a foundation for
organizing the improvements gained over this period. As can be seen, the
framework prioritizes the tourist among three tiers of processes that make up the
tourism design system, which strives to comprehend and create the visitor
experience.
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Founded 1993
Fig. 1. The system of tourism design
Understanding a tourist's reaction to an experience, which is divided into
numerous stages, is the first level of the framework. The tourism experience is
realized through a series of "mini" processes that include sensation, cognition,
emotion, memory, fantasy, and finally meaning. While the touristic experience is
mostly the product of subconscious sensations and conscious perceptions during
the journey, the consequences of these experience processes differ depending
on the individual and the situation. Goals, prior experiences, culture, and travel
companions are basic socio-psychological and trip-related variables that impact
perceptions by causing diversity in individual responses to environmental stimuli.
This level of the tourist design framework is important because it is multi-faceted
(emphasizing experience, perception, emotion, cognition, and memory) and
includes the mechanisms that translate the goal. The framework's second level
addresses the key physical and social variables that go into the creation of
tourism experiences. In specifically, he developed a framework for creating
experiences that consists of six main elements: themes, stories, atmospheres,
technology, co-creation, and affordances. Each of these aspects reflects a
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different facet of the tourist design system that has an impact on the elements of
the first level, where sensations are absorbed, assimilated, and interpreted to
produce unique visitor experiences.
Themes influence the entire perceptual process, from influencing how tourists
obtain information unconsciously to molding how tourists interpret the overall
experience. Strong themes, according to the authors, are necessary for creating
engaging, captivating, and memorable tourism experiences. They also propose a
set of guidelines for theming a location: the theme must alter visitors' perceptions
of reality by manipulating space, time, and matter into a cohesive and realistic
whole that includes multiple 'places within the place,' and that generally fits within
the overall character of the location. Stories give the underlying structure and
animate the subject by establishing links between the performers, visitors, and
their hosts, as well as directing the many activities inside the intended setting
depending on the plot and the emotions evoked by actions and reactions. Argued
recently that a story is a "description of an event or set of connected events, the
reactions of characters to that event, their decisions, and the consequences of
these reactions and decisions," and that through these stories, places and
events, as well as the actions and experiences of visitors, are described. As a
result, designers utilize tales to help visitors organize and interpret their
experiences in order to create meaning. Themes and stories, on the other hand,
are conceptual. Atmospherics Physical and service-related characteristics of a
location that assist the tourism experience are referred to as atmospherics. Say
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that atmospherics, which provide visual, auditory, olfactory, and tactile
sensations, "have a great impact on the flow of the tourism experience, the
meaning tourists attach to it, their emotional bonding with the service provider,
and their social connections with other customers. Demonstrate that tourism
destinations with physical designs that appeal to all five senses are far more
likely to elicit emotional responses and so produce memorable experiences. Co-
creation The visitor interacts with and inside the tourism location as part of co-
creation. Indicated that the tourist processes the value proposition offered by the
destination by combining the design features of the destination together with the
tourist's motives. An important outcome of co-creation is that the visitor would
treat the place as a ‘stage’ within which he/she performs so as to create a sense
of value .While technology encompasses a wide range of devices and equipment
used to support tourism businesses, information technology has taken the lead in
altering tourism in recent decades. Technology may help stage and co-create
visitor experiences in a variety of ways, from enabling or facilitating to producing,
attracting, and enhancing. The Star Wars Theme Park at Disneyland, for
example, is an example of enhanced experiences. Characterizes as 'enchanted
objects,' or commonplace things that have been transformed into something
magical. By redefining the atmospherics and allowing visitors to form
experiences, technology can boost a location's potential to establish, improve, or
enhance the degree to which a place enacts a desired theme through
storytelling. Finally, affordance specifies the property and extent to which visitors
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understand an object, both tangible such as a chair and intangible such as a
service, so that they can take actions to get the intended result. Claimed that
affordance is determined not only by a user's physical capabilities, but also by his
or her goals, beliefs, and previous experiences. If a tourist goes to a park, he or
she may want to wander about, fly a kite, relax on a bench, eat lunch, or talk
about business with a colleague. As a result, affordance refers to the chance that
a visitor will be able to experience the park in a variety of ways, depending on
how the park is structured and the visitor's capabilities and desired experiences.
Design thinking, which is defined as a technique of thinking about how a tourism
place may be designed/created to enable visitors to understand the destination's
experiential value, is included in the third level of the tourism design system. The
designer can use design thinking to evaluate the fundamental principles of the
community boundary circumstances (such as sustainability, resilience, and so
on) within which the place resides, whether actual or virtual. Understanding and
discovery are the first steps in the design thinking process, followed by offering
solutions, constructing a prototype, and lastly reviewing and redesigning. In
addition, design thinking encourages continuous review in order to enhance and
even replace early items. The fundamental ideas of design thinking in tourism are
applicable at any scale; that is, these techniques can be used to design
extremely modest places like a park bench or to lead the planning of a city or
region. While design thinking stresses the cognitive, strategic, and practical
processes involved in place design and has numerous implications beyond
28
Founded 1993
tourism, it can be thought of as a modern version of the philosophy reflected in
Gunn's concept of Vacations cape. Many studies have found that the "best"
venues are those that combine art and science in ways that aim to increase well-
being and "refresh" the human spirit.
Smart Tourism Design
While the framework of the tourism design system outlines numerous
components, processes, and actions in developing a touristic location, Smart
Tourism Design adds an extra layer to prescribe the desired tourism design
outcomes. Smart tourism refers to the fusion of information technologies,
business ecosystems, and tourism experiences in general. Smart tourism has
evolved into a vision and a general "blueprint" that allows many countries and
cities to develop programs for developing new technological infrastructures,
developing smart end-user applications, and focusing on innovation in order to
enhance tourism experiences and increase the competitiveness and
attractiveness of their destinations over the last few years.
29
Founded 1993
Fig. 2. Framework for Smart Tourism Design
Framework for smart tourism design
Smart tourism, in general, is an extension of’ smart city' projects, with specialized
applications concentrating on the tourism destination or industry. In terms of
technology use, it highlights three crucial characteristics: instrumented,
networked, and intelligent. The ability of instrumented infrastructure sensors to
measure use and conditions of the environment and other tourism assets
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enabled by technologies such as smartphones, cloud computing, Internet of
Things, and RFID networks and interconnected systems platforms for collecting,
combining, and sharing data and information among tourism stakeholders
effectively enables cities tourism destinations to integrate, analysis, and
ultimately support optimized decimalization. In this perspective, smart tourism
growth necessitates destinations and businesses integrating personalization,
context awareness, and real-time monitoring into their management efforts via
data gathering, ubiquitous connectivity, and real-time synchronization.
Developing tourism systems to create a better environment for tourists, residents,
and enterprises inside the destination and its ecosystem is one of the goals of
making a destination’ smart.' Smart tourism is clearly not confined to simple
technological applications at a tourism location. Indeed, the’ smart' concept
encompasses and establishes the context for design in terms of the fundamental
requirement that tourism destinations integrate physical, social, and technological
infrastructures in order to improve visitor and host community experiences and
adapt to changing needs of destination stakeholders. With this in mind, smart
tourism has an impact on many aspects of tourism in a destination, including
visitors, tourism/hospitality businesses, marketing and distribution channels, as
well as their governance. The inter-relationships among destination stakeholders
are frequently subtle and complicated, necessitating a big picture or system-level
approach to destination management congruent with the holistic perspective
espoused. With a focus on the visitor experience, the essence of Smart Tourism
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Design may be summed up by the concept of quantified self, which focuses on
the individual but can easily be expanded to social groupings. An vast quantity of
data is collected and shared about one's geographical location, physiological and
psychological condition, and is utilized to comprehend an individual in a social
setting, thanks to sensors embedded in our environment and applications used in
everyday life. Using the concept of the quantified self, suggested a broad
framework for the quantified traveller, which incorporates individual traveler
previous behaviors and stored sensor data from their everyday lives into system
development during travel. This framework is made up of components that
systematically incorporate heterogeneous personal historical data, as well as
individual-level big data, into place-specific and travel-specific domains for
hospitality, transportation, communications, and place design in order to support
and enhance the tourist experience.
Fig. 3. A framework for Smart Tourism Design based on quantified travelers.
A framework for Smart Tourism Design based on quantified travelers
In this regard, recent advances in information technologies and big data analytics
play an important role in developing new measurement tools for effective
destination management. Smart Tourism Design focuses not only on how to
enhance tourism experiences, but also on how to effectively support and
integrate tourism resources such as attractions, restaurants, and parks. These
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Founded 1993
tools, in particular, allow destination administrators to gain a better understanding
of their products/services by tracking tourist behavior s and/or
services/experiences in both offline and online environments. In this context, it
has been proposed that there is a paradigm shift in destination management
when it comes to analyzing and measuring a destination's performance and
competitiveness. Smart destinations, enabled by information technology, are a
dynamic group of interconnected actors who allow visitors to co-create unique
and meaningful experiences in the context of place. At a systems level,
destination managers can now understand and design value by considering the
connection of experiences the customer journey within a destination, recognizing
that increasingly touristic experiences are created simultaneously in both
physical and virtual places
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Fig. 4. The Smart Tourism Design paradigm is evolving.
The curated tourism design series is now available
Over the last fifty years, our understanding of human behavior and intelligent
systems including tools has grown dramatically. Because it is experience
focused, science based, systems oriented, scalable from small to large settings,
action-constructive oriented, and employs new tools and metrics, this research
has led to an emerging area of tourism known as Design Science in Tourism
(DST). DST appears to offer a new and substantive framework for addressing
many of the challenges facing society in general, and tourism in particular.
However, much work remains to be done both in terms of increasing our
understanding of the fundamental forces affecting the travel journey and in terms
of how this information can be used to design and execute smart places that are
more human-cantered, sustainable, and resilient. It's also evident that this
knowledge will lead to a slew of future inventions that will shape travel behavior
and tourist businesses, as well as society as a whole. As a result, this study is
merely a’ starting point,' from which tourism scholars and practitioners can
continue their 'journey' toward a better world. The Annals of Tourism Research
has created a Curated Collection (CC) focusing on Smart Tourism Design and
Analytics to help achieve this goal. The purpose of this CC is to establish a track
within the journal that will continue to draw important contributions from the
greater academic community in the future. Twenty-one pieces were approved for
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publication in the Annals in response to the initial request for papers, and they
are now formally published in this volume. The papers are divided into four
categories.
The first four papers address and demonstrate some of the most
important objectives in tourist design and development: increasing the quality of
life for visitors and community residents, and ensuring the long-term viability of
tourism destinations. These studies argue that in order to address many of
society's present difficulties, we need to modify how we think about the world, the
role of tourist, and how we measure tourism. Pauline Sheldon goes on to say that
the first step to successful transformation is for scholars and members of society
to adopt a value that favors sustainability and resilience, and that travel provides
a tremendous foundation for promoting this change. It is hoped that readers will
think about the key themes in these four papers as they hint to better methods to
build tourism destinations.
The second collection of papers looks at different aspects of traveller
behaviors as a basis for tourism design. These papers address how tourists
perceive time as part of the journey and how our senses and emotions impact
our views of human decision.
Research Locale
This study was conducting effectiveness of Smart tourism the said study among
Tourism students and for them to feel comfortable, this study was been
35
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implemented on the 3rd year Bachelor of Science in Tourism Management
students, these study has tested the effectiveness. We hope you appreciate
these articles based on our research. Of course, you may differ on the relevance
of particular themes, but we believe that everyone can agree that the purpose of
our effort is to help us learn more about the underlying theory and methods that
we can use to better design, create, and manage tourism destinations. We began
by debating the factors of change that are influencing our society, particularly
tourism. Many of these forces now represent existential risks to our current way
of life, challenging us to modify what we're doing and create a world that is more
humane and capable of improving future generations' quality of life. And it is with
this purpose in mind that we invite you to contribute your thoughts, research, and
activities to this Smart Tourism Design Series
Respondents/Participants of the Study
The participants of the study are the tourist of Area a Fatima 1, Sapang Palay
City of San Jose Del Monte, Bulacan. Participants in the qualitative research
method entitled The Effectiveness of Smart Tourism Program as a Marketing
Tool of Development of Tourism. The qualitative approach is the is a survey
methodology that connects the theoretical and practical aspects of the study
topic for research this data analysis will provide insights into smartphone usage
in particular among tourists on a journey, the sharing and searching function of it.
This article intends to contribute to a better understanding of persons with visual
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impairments travel ambitions as well as to investigate how is smart tourism
venues could potentially improve the tourism experience they provide, to
sympathize with the target consumers and obtain insight into their needs, we
conducted multi-modal participant observations and interviews. The study
recommended a smart tourism platform for future tourism for people with visual
impairments which might boost participation, motivation and enjoyment in the
tourism experience.
Sampling Design
Our research employs the non-probability sampling under convenience sampling.
It is due to the limited time of the researchers why we conduct the sampling
method. From the year 2000 to the most recent census in 2010, the city of San
Jose Del Monte Bulacan, so a 3.64% increase in population or an additional
138,746 people. A majority of the city barangay are seeing insignificant
expansion. Fatima 1, according to census data, has a total population of 5,815
people between 2000 and 2025. There are 375 participants needed to conduct a
reliable analysis with confidence level of 95%. The margin of error is 0.5%. in
area e Fatima 1, Sapang Palay, City of San Jose Del Monte Bulacan, the
inhabitants was questioned at a central location. The availability of this location
was chosen to avoid sampling one type of tourist.
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n= N population = 5,815
[ 1+N (e)2 ] confidence level = 95%
n = 5,815
[ 1 + 5,815 ( .05)2 ]
n = 5, 815
[ 1 + 5,815 (.0025) ] Sample size = 375
n = 5, 815
1 + 14. 5
n = 5, 815
15.5
Instrumentation
What are the categories of smart tourism?
Accessibility [/]
Digitalization [/]
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Sustainability [/]
Cultural Heritage [/]
Creativity []
What is the element of smart tourism?
Consumers [/]
Cultural activities [/]
Destination [/]
Educational opportunities [/]
Businesses []
What are the modern applications use to develop the tourism industry?
GPS services [/]
Route planning [/]
Maps [/]
Validation of the Instrument
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The researcher validated the questionnaire by gathering necessary information
and data by assistance of our research professor and some person inside the
organization that can help the researcher in validating their questionnaire. To test
the reliability of the instrument, the draft of the questionnaire was submitted for
validation to the expert in research and to expert in the field of the study to fully
determine the reliability and appropriateness of the questionnaire.
The final instrument was printed, represented, distributed and administered
personally to the the members of the sampled the respondent participants in
____________________________ to ensure greatest efficiency and validity of
data of data to be collected and this thing bring successful outcome, as
presented findings of the study.
Data Gathering Procedure
Determine what Information researchers want to collect. The first thing they need
to do is choose what details they want to collect. The researchers need to gather
a data on how smart tourism can develop the tourism industry. Set a Time frame
for Data Collection. Data collection is the systematic process of gathering
observations or measurements in research. It can be qualitative or quantitative.
The data should be regularly collected (weekly, monthly or quarterly, depending
on needs) as a part of the monitoring process. This enables swift interventions
and countermeasures to be implemented as required. Determine Your Data
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Collection Method. The data collection serves as taking a survey and collecting
information on how smart tourism can improve the tourism industry. It will
participate by the researcher/s, interviewer and interviewee. The data that will
collect by the researchers shall use in the objective of the research. Collect the
Data. It will define as the procedure of collecting, measuring and analyzing
accurate insights for research using standard validated techniques on how smart
tourism affect in the research. A researcher can evaluate their hypothesis on the
basis of collected data. Analyze the Data and Implement Your Findings. The
researchers will analyze the data collected and improve those thing need to
reconstruct on how smart tourism effectiveness in tourism industry.
Ethical Considerations
The ethical principles mean that as researchers, they needs to obtain informed
consent from potential research participants, minimize the risk of harm to
participants, protect their anonymity and confidentiality, avoid using deceptive
practices and give participants the right to. The researchers need to considerate
the results of the study to improve smart tourism in tourism industry.
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Statistical Treatment of the Data
STATISTICAL TREATMENT OF THE DATA
The researcher collected, filed and summarized the information individually.
The percentage approach, weighted mean average, independent t-test, square of
mean, and standard error of estimate are used to treat the responses of each
question and category based on the individual problem highlighted.
The following statistical computations were performed on the data returned.
1. Percentage- it is used as descriptive statistical tool which described a part
as a whole using the following formula.
f
P= x 100
N
Where:
P= percentage
F= frequency
N= total number of respondents
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2. Weighted Mean- it is used to measure the satisfaction level on the
products and services which are computed using the weighted mean. It is
done by multiplying each value in the group by the appropriate weighted
factors and the product will be summed-up and divided by the total
number of respondents.
(f )(W )
WM=
N
Where:
WM= Weighted Mean
f= frequency
W= weight of response
N= total number of respondents
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Chapter 3
RESULT, ANALYSIS, AND DISCUSSION
Research Problem 1:
Research Problem 2:
Research Problem 3:
44
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Chapter 4
SUMMARY OF FINDINGS, CONCLUSIONS,
AND RECOMMENDATIONS
Summary of Findings
Relative to Problem 1:
Conclusions
Relative to Finding 1:
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Recommendations
Relative to Conclusion 1:
Other Recommendations
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REFERENCES
Online Sources
47
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APPENDIX A:
LETTER TO RESPONDENTS
COLEGIO DE SAN GABRIEL ARCANGEL, INC.
College of Tourism and Hospitality Management
Technology
City of San Jose del Monte, Bulacan
Date:
Sir / Madam:
Greetings of Peace and Joy!
We are the students of the Colegio de San Gabriel Arcangel, Inc. conducting a
study entitled: which aims to [Click or tap here to enter the primary objective of
the study]. This study is part of the requirements for the degree of [Click or tap
here to enter your Course].
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In this regard, we would like to request your permission and allow us to
administer our research instrument. Rest assured that the data gathered will be
held with the utmost confidentiality.
Your favorable response will be of great help for the realization of this thesis.
Thank you very much.
Very truly yours,
Noted by:
Research Group’s Adviser Research Course Facilitator
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APPENDIX B:
Technology
Date:
Sir / Madam:
study entitled: which aims to [Click or tap here to enter the primary objective of
the study]. This study is part of the requirements for the degree of [Click or tap
here to enter your Course].
In this regard, we would like to request for your good office a . Rest assured that
the data gathered will be held with the utmost confidentiality.
Your favorable response will be of great help for the realization of this thesis.
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Thank you very much.
Very truly yours,
[Click or tap here to enter Name]
Noted by:
APPENDIX C:
LETTER TO EXPERT VALIDATORS
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FOR THE VALIDATION OF THE SURVEY QUESTIONNAIRES
Technology
Date:
Sir / Madam:
study entitled: [Click or tap here to enter Research Title] which aims to [Click
or tap here to enter the primary objective of the study]. This study is part of the
requirements for the degree of [Click or tap here to enter your Course].
In this regard, may we have the pride and honor to have you as one of the
research experts to validate our survey questionnaires by giving your invaluable
comments and suggestions. Your much-sought participation will highly lend the
necessary credence to our research work.
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Your favorable attention and action to our request will be of great help to the
complete realization of the thesis. Thank you very much.
Very truly yours,
Noted by:
APPENDIX D:
RESEARCH INSTRUMENT VALIDATION SHEET
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Name of Validator:
Degree/Specialization:
Position/Designation:
Direction: This tool asks for your evaluation of the questionnaire to be used in
data gathering for the investigation stated above, to establish its validity. You are
requested to give your honest assessment using the criteria stated below; Please
choose only one from the selection.
Scal Interpretatio Description
e n
The questionnaire is valid and can provide unbiased

4 Highly Valid
data for investigation, allowing 0 – 5% error.

3 Valid

2 Less Valid
Not Valid at The questionnaire is valid and can provide unbiased

1
all data for investigation, allowing more than 20% error.
Indicators 4 3 2 1
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1. Clarity and Direction of Items.
 The vocabulary level, language & structure are at the

☐ ☐ ☐ ☐
conceptual level of the participants/respondents.
 The test directions and the items are written clearly and
☐ ☐ ☐ ☐
understandably.
2. Presentation and Organization of Items.
 The items are presented and organized in a logical

☐ ☐ ☐ ☐
manner.
3. Suitability of Items.
 The items appropriately presented the

☐ ☐ ☐ ☐
substance/content of the research.
 The questions/items are designed to determine what is

☐ ☐ ☐ ☐
supposed to be measured.
4. Adequateness of the Content.
 The number of the questions/items per domain/area is
representative enough of all questions needed for the ☐ ☐ ☐ ☐
research.
5. Attainment of the Purpose.
 The instrument as a whole can fulfill the objectives ☐ ☐ ☐ ☐
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Founded 1993
needed for the research.
6. Objective.
 Each item question/indicator requires only one specific

☐ ☐ ☐ ☐
answer or measures only one behavior.
7. Scale and Evaluation of Rating.
 The scale adapted/used is appropriate for the

☐ ☐ ☐ ☐
item/indicator.
Remarks: (recommendations for the improvement of the tool)
Evaluator's Signature Over Printed Name
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Adapted to:
Samosa, R.C. (2021). From Test Validity to Construct Validity & Back: Theory
and Application in the Experimental Design in Science Action Research.
Philippine Association of Physics and Science Instructors, De La Salle
University, Manila.
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APPENDIX E:
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CURRICULUM VITAE
Address:
Contact No.:
Email Address:
EDUCATIONAL BACKGROUND:
TERTIARY:
Bachelor’s Degree:
Institution Name:
Expected Year of
Graduation:
TECHNICAL VOCATIONAL:
National Competency:
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Founded 1993
Institution Name:
Year Graduated:
SENIOR HIGH SCHOOL:
Track/Strand:
Institution Name:
Year Graduated:
Honors / Awards:
JUNIOR HIGH SCHOOL:
Institution Name:
Year Graduated:
Honors / Awards:
PRIMARY:
Institution Name:
Year Graduated:
WORK EXPERIENCE:
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Founded 1993
Company
Name:
Designation:
Address:
Inclusive Dates:
Company
Name:
Designation:
Address:
Inclusive Dates:
PERSONAL INFORMATION:
Age:
Sex:
Date of Birth:
Place of Birth:
Civil Status:
Religion:
I hereby certify that all information stated above is true and correct.
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Signature over printed name
62

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Colegio de San Gabriel Arcangel, Inc.

EFFECTIVENESS OF SMART TOURISM PROGRAM AS A MARKETING

In Partial Fulfillment of the Requirements for the

Michael Joseph G. Rico

We certify that we understand what plagiarism is and accept the

Ms. Chadel C. Cabrera

Michael Joseph G. Rico

Date: __July 2022

Proposal Defense_______% Final Oral Defense _______%

Scanned by the Research and Publication Office

This is to certify that I have edited this thesis, entitled

And have found it to be thorough and acceptable with respect to grammar

James Troy G. Quintana

Signature over printed name

This thesis EFFECTIVENESS OF SMART TOURISM PROGRAM AS A

Joewilyn F. Alameda Salve D. Paredes

Has been approved and accepted as partial fulfillment of the requirements

Ms. Chadel C. Cabrera

Michael Joseph G. Rico

COMMITTEE ON ORAL EXAMINATION:

Panel Member Panel Member

Thank you very much!

Many countries have chosen to embrace cutting-edge information and

Chapter 1: INTRODUCTION, REVIEW OF RELATED LITERATURE,

Chapter 3: RESULT, ANALYSIS, AND DISCUSSION

Topic for Research Problem 1

Chapter 4: SUMMARY OF FINDINGS, CONCLUSIONS, AND

EFFECTIVENESS OF SMART TOURISM PROGRAM

Tourism is a significant part of many countries' development processes,

and it is a major driver of global economic growth, inclusive development, and

sustainability. Tourism, as an industry, contributes significantly to a country's

encourage the formation of productive chains, as it necessitates a wide range of

goods and services. However, it can have negative environmental consequences

developing and using sustainability indicators allows managers to monitor and

prioritized the development of the tourism industry and see it as a critical

component of their national economies. Countries in South America, such as

as well as ecotourism, agro tourism, ethno tourism, and community-based

making it a popular tourist destination around the world. The aforementioned

technology revolution emphasizes the significance of to become a smart tourism

destination, invest in the most relevant state-of-the-art technologies. This

development, however, is not a destination, which is an aim for any competitive

city; nonetheless, it is not an easy path; on the contrary, it is extremely difficult

and demanding. Information technology has acquired a lot of traction in defining

the sustainability of tourism in recent decades, even as a tool for evaluation. In

industry is in desperate need of digital technology in order to cut costs and

improve efficiency. Furthermore, the COVID-19 epidemic and times of lockdown

citizen flows. As a result, technology, as a point of engagement between tourists

and locations, may be a critical component in the tourism sector's comeback.

communication technologies is linked to tourist sector innovation. E-tools appear

to enable new types of knowledge sharing and communication, as they can be

used to collect detailed location-based information as well as citizen and expert

knowledge, as well as to facilitate interaction between varieties of stakeholders.

improving a destination's competitiveness, and that the usage of smart

technologies is critical throughout the tourist experience, from trip planning to

travelers staying at a certain location. As a result, transforming tourist sites into

"smarter" ones has been viewed as a means of improvement, as the design of

distributed and consumed has radically changed. In an increasingly globalized

and competitive market, it is up to tourism destination management to establish

their transition to smart destinations necessitates inevitable commitment and

support from a variety of industries. On the other hand, it is to be expected that

characterize a smart city, preferring to disengage from it during their vacations.

Many successful instances show how adapting to the needs of a more

knowledgeable and demanding consumer has resulted in changes to the

processes or tourist products on offer. As a way of adapting to business

Proposal Defense_% Final Oral Defense _%