Basis of Comparison Scrip Box(regular plan)

App interface and user boarding Standard login process as AssetPlus , app
is much slower than others

Push notifications none till now

Follow ups 1)First followup after registering was an

email to link bank account

Content creation 1)Has dedicated section on app called

wisdom
2) Has a section called playlists on topics
like investing after COVID, retirement.etc
3)Has Video Series
and Blogs on certain topics but doesn't
put out weekly or monthly content

Social Media ie Instagram, Facebook 6,805 followers on instagram with low

engagement rate unless post is
promoted, 449K likes on FB and and
4659 followers on twitter

Email Receive one mail on a daily basis

Others 1)App has a feature to check your

financial health 2)YT channel with 32K
subscribers and sporadic content lately
about feedback of customers
 Funds India(regular plan) Paytm Money(direct plan)
Standard login process as AssetPlus Standard login process as AssetPlus

none till now 1)Push notification that nominees are

added

1) Received a whatsapp notification 1)Received a mail welcoming me

communicating that experts will answer 2)SMS that account has been activated
questions on whatsapp
2) Received an email notification
thanking for joining FundsIndia
3)Received a call from the FundsIndia
team reminding to activate my account

1) Has a blog section on the app and 1)Has a blog with 32 articles , articles are
website uploaded on an inconsistent basis
2)Has articles on various topics like
mutual fund research,investing.etc
3)Regularly articles are published on the
website

6445 instagram followers , 336k likes on 30.6K followers on IG,18K likes on FB and
Fb and 24.2 K followers on twitter 113k followers on twitter

Received one mail welcoming me to Received 2-3 mails on first day itself
FundsIndia
1)Only app to call personally and remind 1)There are several other securities like
to activate 2)6k subscribers on YT with ETFs , IPOs , wealth baskets.etc on the
sporadic content app
 Groww(direct plan) Zerodha(direct plan)
Standard login process as AssetPlus , App Rs 200 fee required to sign in to the app
is very simple with only 2 sections . Most
content is available on the website

1)Received a notification to invest in none till now

certain mutual funds 2)Daily notifications
2-3 times a day
1)Receive 2-3 mails on a daily basis 1)Received a mail welcoming me and 3-4
about best mutual funds.etc about account being verified

1)Has a blog section on the website not
the app
2)Puts out daily content almost and
sends out emails about it's content
regularly
1)Not a dedicated blog to Mutual Funds
but it's part of a module on personal
finance where long pages are put out
about mutual funds

455K followers on instagram, 36K likes 149K IG followers, 119k likes on FB and
on Fb and 67.2K followers on twitter 313K followers on twitter

Received 6-7 mails totally,1-2 on a daily received 4-5 mails on day 1

basis
Youtube channel with 15.6 lak 495K subscribers and daily videos on
subscribers and each video gets atleast youtube along with educational blog
20k views with a series of articles
 Notification
Email about Groww Digest
Email about account being ready
Email about Groww digest
email about intra day trading
emails about groww digest
Email about Groww Digest
Email about different MFs
Date when received
Day on signing up
Third day after signing up
Third day after signing up
fourth day after signing up
fifth day after signing up
sixth day after signing up
7th day after signing up
 Via platform Date when received
Email to link bank account Day of signing up
Email about mutual funds 1st Day after signing up
 Notification Date when received
Email welcoming the user to FundsIndia Day of signing up
Whatsapp notification thanking for joining Day of signing up
and mentioning that queries will be
answered by a representative on Whatsapp

Call from the FundsIndia team to activate Day of signing up

my account
Call from the FundsIndia team to plan my Day 2 after signing up
investment
Whatsapp Message about SIP Day 3 after signing up
Call from FundsIndia asking why I haven't Day 3 after signing up
invested
Call from FundsIndia asking why I haven't Day 3 after signing up
invested
Call from FundsIndia asking why I haven't Day 4 after signing up
invested
 Notifications Via platform
information about stock trading Push notification
push notification about digital
signature Push notification
Push notification about stock trading Push notification
Push notification about SIP Push notification
Push notification about stock trading Push notification
Push notification about why to invest
in mutual funds Push notification
push notification about 3 reasons to
invest in stock market Push notification
push notification about 3 reasons to
invest in stock market Push notification

push notification about market update Push notification

3 reasons to invest in NPS Push notification
 Date when received
Day of signing up

Day of signing up
A day after signing up
A days after signing up
2 days after signing up

2 days after signing up

4 days after signing up

4 days after signing up

4 days after signing up

6 days after signing up
 Notifications Via Platform
4-5 mails about signing up Email
Email about copy of my forms Email
Master copy of my forms Email
Weekly Equity Statements Email
Date when received
Day of signing up
Day after signing up
Day 2 after signing up
Day 5 after signing up