NORTHERN NEGROS STATE COLLEGE OF SCIENCE AND TECHNOLOGY

Glen Dale C. Zerrudo BSN 2A

LESSON 1: PROBLEM SOLVING AND

NEED RECOGNITION

Assignment No. 1

Mas 1-1

 Apply Osborne-Parne Creative Solving Process solve an issue of your choice. Use the guide questions or
questionnaire to draft you action plan.

MQ 1-1

8:30 – 9:00 AM only

Total Items: 6 x 40 points

Instruction:

Answer each question with one (1) sentence only. Failure to follow the instruction will translate to no
SCORE.

1) Differentiate adaptive and innovation problem model (10 points)

Glen Dale C. Zerrudo BSN 2A

 NORTHERN NEGROS STATE COLLEGE OF SCIENCE AND TECHNOLOGY
Glen Dale C. Zerrudo BSN 2A

- The adaptive model reconciles two seemingly contradictory needs, while the
innovation problem model is a method of using creativity to generate new ideas and
solutions to problems.

2) What type of problems do entrepreneur solve? (10 points)

- Societal, business, and technological problems. 

LESSON 2: ENTREPRENEURIAL STORY

AND IDEA PITCHING

Assignment No. 3

Mas 2-3

1) From the ASKS of the Pitch classify the audience

- We acquire elderly patients ages 60 and above, families and relatives with senior
members, healthcare staff, specifical nurses as the audiences of our Pitch Deck.

2) Using the pitch deck technique, make a trial Pitch of a certain nursing service that you
would like to sell to a certain audience with emphasis on Problem-solution statement,
Value proposition and Key features in power points.

- Group 7: HomeWell Corp: Nursing Home for Elderly. “Raising the Standard of
Senior Care”
- https://www.canva.com/design/DAE7UD8L874/vzBOGCWNamLMrJua8oTm6g/edit

Glen Dale C. Zerrudo BSN 2A

 NORTHERN NEGROS STATE COLLEGE OF SCIENCE AND TECHNOLOGY
Glen Dale C. Zerrudo BSN 2A

MQ 1-2

1) Make a corporate narrative of a nursing home for the aged run by a Non-government organization of a
group of former nursing college classmates. Base your format on the technique we discussed

- Competent nurses and healthcare workers established HomeWell Corp to deliver the
most excellent care for the elderly. Since the Geriatric care sector is very new in the
Philippines and long-term care knowledge is limited, we decided to incorporate
Filipino values and compassion with American expertise and eminence to equip our
staff with the proper knowledge and tools. Our Healthcare Workers are permitted to
work outside of the hospital premises by the corporation. It also gives an extra source
of income for our healthcare workers and convenient and less expensive care for our
old, since they do not need to stay away from their homes and pay twice while living
longer in a hospital or senior home. HomeWell Corp. also gives our older clients a
choice between home-based care and facility-based care.

LESSON 3: ENTREPRENEURIAL
MARKETING AND SALES

Do an extensive virtual research on marketing strategy and tool and answer the following case:

1. Claire is a young artist who has decided to sell her paintings to make some money while she finishes
college. She doesn’t know much about promoting her work, especially through online channels. Since you
are studying business, she has asked you for your advice on promoting her work to a young professional
demographic who would be inspired by her message through the arts. Describe two types of promotional
tools she can use to connect with her ultimate customer.

- I'll go through the two promotional tools with her: traditional and online advertising.
She can use these two promotional tactics to assist her in reaching her target market,
but I suggest she use web advertising. Because this advertising technique does not
demand a lot of time and money, it might benefit her because she is still in school.
She can start her company on many social media sites popular among the younger
population, such as Facebook, Twitter, TikTok, Instagram, and YouTube. This
particular social media outlet will boost the proportion of her target market.

2. One of your classmates recently opened a new gym in an up and coming professional area. She is an
accomplished trainer, but has little experience in business. She asks your help in coming up with a specific
target market. You share with her the STP process. How will you explain it to her

Glen Dale C. Zerrudo BSN 2A

 NORTHERN NEGROS STATE COLLEGE OF SCIENCE AND TECHNOLOGY
Glen Dale C. Zerrudo BSN 2A

- STP stands for segmentation, targeting, and positioning. Segmenting divides the
population into groups based on their preferences, backgrounds, lifestyles,
demographics, and cultures. Customers for her firm would be those who like
exercising, regardless of their line of work or interests. Targeting refers to the whole
market you will service and how you will position yourself to differentiate your
company or product from the competition. Positioning, often known as value
positioning, is a statement about how your customers want your firm to be seen.

MQ 2-3

Answer the following in a maximum of two (2) sentences only: (10 points each)

1) What are the differences between traditional and entrepreneurial marketing?

- Traditional marketing focuses on established strategies, but entrepreneurial marketing

seeks fresh concepts that no one has ever thought of. Traditional marketing manages
existing customers' products, does not look for innovation, and communicates in one
direction. In contrast, entrepreneurial marketing has very few to no resources,
captures first customers and develops long-term relationships, creates new products
and is open to innovation, makes trial and error, and communicates more fluid,
spontaneous, and two-way.

2) What is a target market? Why is it important to know the target before creating the marketing mix?

- Traditional marketing focuses on established strategies, but entrepreneurial marketing

seeks fresh concepts that no one has ever thought of. Traditional marketing manages
existing customers' products, does not look for innovation, and communicates in one
direction. In contrast, entrepreneurial marketing has very few to no resources,
captures first customers and develops long-term relationships, creates new products
and is open to innovation, makes trial and error, and communicates more fluid,
spontaneous, and two-way.

3) Discuss how market research can benefit entrepreneurs.

Glen Dale C. Zerrudo BSN 2A

 NORTHERN NEGROS STATE COLLEGE OF SCIENCE AND TECHNOLOGY
Glen Dale C. Zerrudo BSN 2A

- Market research collects and analyzes data relating to a company's target market,
which can include anything from competition information to market trends. It will
help entrepreneurs learn who their rivals are and how they serve the target market
they wish to engage, making it easier to establish and differentiate their products.

4) How does guerrilla marketing differ from viral marketing?

- Guerrilla marketing refers to innovative marketing approaches that seek to gain

maximum exposure through unconventional means. It frequently entails staging some
event or interaction designed to draw attention to a brand or product. In contrast, viral
marketing is a technique that uses engaging content in the hopes that viewers will
share it on their personal and social media networks. They have similarities in
generating interesting material to acquire more significant exposure. Still, they vary
in that viral marketing is done online, while guerilla marketing may be done in both.

LESSON 4: ENTREPRENEURIAL FINANCE

AND ACCOUNTING

Mas 2-4

Calculating Break-Even Analysis Consider the break-even analysis tool. Using the same contribution
margin provided (Php 8/pizza), calculate the break-even point if we chose a more expensive city. How many pizzas
would we need to see if our fixed costs were Php 5,000 a month? What if they were Php 10,000 a month?

FORMULA: # units

If FC = P 5,000

# of Units =

# of Units = 625 units of pizza

If FC = P 10,000

Glen Dale C. Zerrudo BSN 2A

 NORTHERN NEGROS STATE COLLEGE OF SCIENCE AND TECHNOLOGY
Glen Dale C. Zerrudo BSN 2A

# of Units =

# of Units = 1,250 units of pizza

MQ 2-4

Instruction:

Answer each question with one (1) sentence only. Failure to follow the instruction will translate to no
SCORE.

1) What is a break-even point? (10 points)

- The Break-even point is the level of operations that results in precisely enough
revenue to cover costs, and it yields neither a profit nor a loss.

2) How does collateral factor into your financing options? (10 points)

- Collateral is an item you value to secure a loan, and if a borrower defaults on the
loan, the lender can seize the collateral and sell it to recoup its losses.

3) . What key terms are used in the accounting equation? (10 points)

- The key terms used in the accounting equation are assets such as equipment, cash,
supplies, inventory, receivables, buildings, and vehicles, liability – a debt that a
company has incurred with another party, and equity – the owner’s claim on the
assets of the business.

Glen Dale C. Zerrudo BSN 2A

 NORTHERN NEGROS STATE COLLEGE OF SCIENCE AND TECHNOLOGY
Glen Dale C. Zerrudo BSN 2A

LESSON 5: LAUNCH FROM GROWTH TO

SUCCESS

Mas 2-5

Answer base on our module-discussion

1. A friend recently heard that you won a pitching competition and she would like you to help her with her
business pitch to investors. She started a company called “Fit for You,” a prosthetics company for children
and adults that is using the latest materials and technology to help people live better lives. She has been in
business for a year, and she uses lean methodology to innovate and create better products, but she needs
capital to buy additional equipment to meet demand. She has determined that investors would be the best
funding source for her needs. What should she focus on in a five-minute lean pitch to investors to secure
the Php 120,000 for additional equipment?

2. One of your friends has recently opened a 24-hour gym for women ages 18–45. She is excited about the
opening but wants to ensure that she is providing the right services to her customers and is wondering
whether she did enough research up front to really figure it out. She comes to you for advice. What would
you tell her?

Glen Dale C. Zerrudo BSN 2A

 NORTHERN NEGROS STATE COLLEGE OF SCIENCE AND TECHNOLOGY
Glen Dale C. Zerrudo BSN 2A

MQ 2-5

Instruction:

Answer each question with one (1) paragraph only. Failure to follow the instruction will translate to no
SCORE.

1) Pick three cons of business ownership and strategize how to turn them into pros. (15 points)

Three cons of business ownership are negative feedback, investments, and inconsistency.
I can turn negative feedback into a pro by giving attention to what the customer wants
and complains to improve my service and products. Investments can also be a con
because you'll be exposed to a significant financial risk. But in business, you need to take
risks. The entrepreneur's willingness to take risks demonstrates to their team that they are
a real business visionary and leader who believes in the potential payoff on the other side.
Risk-taking allows and stimulates innovation, which may be a fundamental difference for
a product or service. Risks that fail aren't always bad. Lastly, inconsistency because your
income may fluctuate, and there may be instances when you receive nothing at all. Still,
you can always take this opportunity to improve your business and pin out the reasons for
your inconsistency.

2) Now choose three of the pros of business ownership and consider whether any of them could be cons
in certain situations. (15 points)

First and foremost, you are in charge. Being a boss may be stressful, and various reasons
contribute to that stress, such as your employee's effectiveness at work, money
management, or time and exhaustion. The next step is for you to make your own
decisions. You are in control of making decisions as a CEO, but one wrong decision
might put your company on the verge of bankruptcy. Furthermore, you are under
tremendous stress because most people rely on your choices. Finally, you get paid for
what you are paid for. There is no assurance that you will be paid or get benefits—
everything hinges on you, your business, clients, market, and product or service. An
employer creates no fixed compensation plan for the lone operator, startup founder, or
small business owner. You can't predict how much money you'll have next month.

Glen Dale C. Zerrudo BSN 2A

 NORTHERN NEGROS STATE COLLEGE OF SCIENCE AND TECHNOLOGY
Glen Dale C. Zerrudo BSN 2A

3) What is pivoting? (5 points)

- Pivoting is a critical and often tricky shift to test a hypothesis about the core product,
growth potential, and business model. Suppose the product has been evaluated and
retested for changes in customer behavior or any other measure that the firm has
established for itself and is not achieving growth. In that case, the next step is to pivot
rather than continue along the existing road.

4) What is the lean startup process? (5 points)

- The lean startup process is a methodology entrepreneurs use to help them develop by
regularly testing their goods and receiving real-time feedback from clients. This
practice requires a product to be shared with early adopters in its early phases of
development to obtain quick feedback. It guarantees that consumers enjoy a product
and are eager to purchase it. Technology businesses generally use this strategy since
they have learned that spending too much time working on a product without
assessing it is incredibly harmful, especially in a quickly changing technical
environment. However, the lean approach is relevant to practically any organization
and sector.

Glen Dale C. Zerrudo BSN 2A