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06 MULTIMODAL TEXTS
Ms. Rialyn Generoso || October 2022 PURC111
Transcribers: Kathleen Venus

OUTLINE
I. MULTIMODAL TEXT
II. MODES
III. SEMIOTIC SYSTEMS
IV. FIVE SEMIOTIC SYSTEMS

I. MULTIMODAL TEXT
o These are texts where meaning is communicated
through combinations of two or more modes or
semiotic systems.
Examples:
▪ Picture books
▪ Manga
▪ Websites
▪ Live Performances
II. MODES
o Modes include written language, spoken language,
and patters of meaning that are visual, audio, gestural,
tactile, and spatial.

III. SEMIOTIC SYSTEMS

o A way of thinking of communication and language is a
system of signs and symbols that are used to convey
meaning

IV. FIVE SEMIOTIC SYSTEMS

A. WRITTEN OR LINGUISTIC MEANING

• For spoken and written language through the use of
vocabulary, generic structure and grammar

B. AUDIO MEANING
• For music, sound effects, noises, ambient noise, and
silence, through the use of volume, pitch and rhythm

C. VISUAL MEANING
• For still and moving images through the use of color,
saliency, page layouts, vectors, viewpoint, screen
formats, visual symbols; shot framing, subject distance
and angle; camera movement, subject movement

D. GESTURAL MEANING
• For movement of body, hands and eyes; facial
expression, demeanors, and body language, and use
of rhythm, speed, stillness and angles.

E. SPATIAL MEANING
• For environmental and architectural spaces and use of
proximity, direction, and layout, position of and
organization of objects in space
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