Professional Documents
Culture Documents
Objectives
Digital examples of
multimodal texts include films
(you’re viewing, listening,
there’s normally music
involved), social media (not
every post is multimodal, but
most include at least an image
or video and some text), and
animation
MODES AND
MEANING
WRITTEN- AUDIO VISUAL
LINGUISTIC
GESTURAL SPATIAL
01 Written - Linguistic
It concerns spoken and
written language
through the use of
vocabulary, generic
structure, and grammar.
02 AUDIO
It concerns music, sound
effects, noises, ambient noise,
and silence, through the use of
volume, pitch, and rhythm.
03 VISUAL
It concerns still and moving
images through the use of color,
saliency, page lay-outs, vectors,
viewpoint, screen formats,
visual symbols; shot framing,
subject distance, and angle;
camera movement, and subject
movement.
04 GESTURAL
It concerns the
movement of the body,
hands, and eyes; facial
expression, demeanors,
and body language, and
use of rhythm, speech,
stillness and angles.
05 SPATIAL
It concerns environmental
spaces and architectural
spaces and use of
proximity, direction,
layout, position of and
organization of objects in
space.
MULTIMODAL
TEXT TYPES
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