Enjoy significant benefits.

Corporate sponsors of Get Outdoors Florida! will gain extensive, positive visibility associated with this important statewide initiative, develop relationships with government and non-profit partners, and gain recognition as an outstanding corporate citizen. Through their underwriting, title or prime sponsors realize significant advertising, public relations, government relations, philanthropy and branding benefits, including:
Branding presence. Positive
brand presence for your company on all elements of the initiative, including the Web site, public service announcements, media events and the 30-minute television program.

Partial List of Partners

Governor and Cabinet Office of Florida by Proclamation Wildlife Foundation of Florida Florida Fish and Wildlife Conservation Commission Florida Department of Agriculture and Consumer Services Florida Department of Education Florida Department of Health Florida State University Florida Department of Environmental Protection Florida Wildlife Federation University of Florida / IFAS U.S. Fish and Wildlife Service U.S. Forest Service Big Brothers Big Sisters

Opening/closing credits. Fullscreen logo billboards during opening/closing credits, with audio announcement such as The following special program is brought to you by and your promotional line.

Advertising. Advertising
presence within the 30-minute television program for each broadcast in all of Floridas media markets.

Corporate ownership of the TV program. Ownership of the

program for any non-broadcast purpose, i.e., in-store promotions, conferences, exhibitions and other non-broadcast uses.

Web presence. Your corporate support of the initiative will be prominently featured on the Get Outdoors Florida! Web site, along with links to your own corporate Web site, as well as on related social networking sites. Earned media. Your corporate
leaders will be invited to participate in all major media events, including a kick-off news conference with state leaders to release the poll results and announce you as a sponsor.

For a complete list of partners please visit www.GetOutdoorsFlorida.com

For more information contact: Ron Sachs 114 S. Duval St. Tallahassee, FL 32301 rsachs@ronsachs.com 850-222-1996

A statewide initiative to engage communities, families and individuals in outdoor experiences to achieve healthier lifestyles and sustain Floridas natural resources.

Program presence. Corporate presence within the content of the television special, including an interview with a representative of your company.

An Unprecedented Opportunity for Corporate Leadership

www.GetOutdoorsFlorida.com

Elements of "Get Outdoors Florida!"

Survey of parents. We will generate significant
earned media coverage and ignite statewide dialogue by conducting and releasing to the media a poll of parents documenting the lack of contact Florida children have with nature and the parental attitudes and behaviors that contribute to this.

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Earned media campaign. Sustained earned

media coverage for Get Outdoors Florida! throughout the state, including television, radio, print and Web stories.

In-school broadcast. A special version of the program to

air in schools across the state. We will work with our contacts at the Florida Association of School Superintendents, the Florida School Boards Association, Panhandle Area Education Consortium (PAEC), AEC and the Florida PTA to broadcast the program in schools and at PTA meetings across the state.

Public service announcements. A series of ads

A troubling trend
National studies reveal a troubling trend: People are losing their connection with nature. Even in Florida, with great weather and a wealth of outdoor recreational opportunities, people are getting outside less and less. This trend has serious repercussions to our health, society and natural resources, but, most of all, to our children. Richard Louv in his seminal book, Last Child in the Woods, described the growing disconnect between children and the outdoors and the resulting mental and physical health problems associated with nature deficit disorder, including obesity, Vitamin D deficiency, attention deficit disorder and poor classroom performance.

aimed at parents and children/young people to promote encounters with nature. These spots will drive people to the Web site, where they can learn how and where to have a simple and meaningful outdoor experience. The spots will air on radio, television and the Web, as well as on local access channels.

Youth nature volunteer campaign. Campaign to

encourage high school students to earn their community service requirements by volunteering at Floridas parks and forests, zoos, nature centers, museums or youth groups.

Web site and social networking. An enhanced,

interactive Web site with activity tips and a full calendar of outdoor events, searchable by county, date, activity or partner. Visitors may subscribe to regular feeds with information about outdoor activities, events and tips.

Educator and youth leader outreach. Strategies and

materials to reach out to a spectrum of educators (science teachers, physical education teachers, etc.) encouraging them to incorporate conservation activities and field trips into their lesson plans. The objective is to show how easy and beneficial it is and how many resources are close at hand.

Special television program. A special 30-minute

television program about the importance of outdoor experiences and Floridas wealth of resources. The program will air in near primetime slots on network TV affiliates (ABC, CBS, NBC, FOX) and cable, in every media market in Florida.

Get Outdoors Florida! is a statewide educational initiative and outreach campaign to raise awareness about the importance of outdoor experiences, to motivate Floridians to engage in outdoor activities, particularly with their children, and to link Florida residents with the wealth of outdoor resources the state has to offer.