Report on Online Presence of Woody Grass

Woody Grass has collaborated with the Foundation of MSME Clusters to bring instructional
information for the bamboo sector's advancement to a broader audience and advertise the
efforts of the artisan community.
Woody Grass promotes bamboo goods that are both environmentally friendly and ethical.
The company's goal is to live a happy life without damaging the environment.

Why only Bamboo?

As we all know, deforestation and climate change are two major issues that mankind are
now dealing with. Humans are, in reality, at blame for these issues. Woody Grass had
found a solution to these ever-increasing challenges by using bamboo as an alternative to
produce timber furniture. Apart from its inherent ability to minimise soil erosion and act
as a carbon sequestration material, bamboo possesses the following characteristics that
make it suitable for furniture:

 Bamboo belongs in the grass family and it is normally a hollow pole.

 It can grow normally up to 100 feet in height and matures in 3 to 5 years.
 Bamboo can be make alternative of wood and in fact harder than Mahogany
wood.

Bamboo, apart from its environmental benefits, can fetch farmer profits. Bamboo also
provides rural households with the added benefit of being able to add value through
processing, promoting rural art and craftsmanship while also supporting rural enterprise
and employment generation.

Products:

The following are some of the products which are being sold by Woody Grass online:

o Furniture:

 Arm Chairs- The price range for Arm chair varies from Rs.18,500 to Rs. 24,500
 Bench- The price range is in between Rs.8,500 and Rs. 24,500
 Cushion Chairs- Its price is Rs.6,500
 Dining Chairs- Here, the price ranges between Rs.8,500 and Rs.10,500
 Dining Tables- The price is in between Rs.10,500 and Rs.21,500
 Folding Chairs- The price varies from Rs.12,500 to Rs.29,500
 Sofa- The price is Rs.40,500
 Stools- The price is in between Rs.4,500 and Rs.15,500

o Home garden:

 Garden Seating- The price ranges in between Rs.6,500 and Rs.10,500

 Hanging Planters-The price range of Various Hanging Planters started from Rs.1,500
up to Rs.2,250.
 Planter Baskets-The price range depend on various height its price ranges from Rs.
450 to Rs. 3,000
 Pot Stand- Bamboo pot stand price depend on various levels, price starts from Rs.
5,500 to Rs. 9,500
 Table Planter- Bamboo table planter Engraved price Rs. 1,850

o Lighting

 Floor Lamps- Floor Lamps price depends on various models price from Rs. 3,800 to
Rs. 10,499
 Pendant Lights- Price depends on various models starts from Rs. 810 to Rs 4,199
 Table Lamps- The price range depend on various models, price starts from Rs 1,199
to 3,999

o Décor

 Candles-Bamboo candles set of 2 price Rs. 2,199

 Frames-Price depends on variety of models it started from Rs. 1,350 to Rs. 2,950
 Mats-Yoga mat cum carpet price is Rs. 2,499
 Wall Decor-Wall Decor price starts from Rs. 510 to Rs. 2,450
 Misc- Price range starts from Rs. 475 to Rs. 4,400

o Space organizers

 Baskets- Price starts from Rs. 250 to Rs. 3,899

 Boxes- Price depends on different products and varies Rs. 450 to Rs.1,350
 Book Shelf- Bamboo- Book Shelf price Rs. 4,450
 Table Accessories- Price varies on different product, varies from Rs.49 to Rs.950
 Study Organizer- Price starts from Rs.150 to Rs. 1,899
 Kitchen Organizer- The price range for kitchen organizer varies from Rs.80 to
Rs.3,699

o Personal care:

 Oral Care-The price range starts from Rs. 25 to Rs.60

 Bath Accessories- Bamboo shop case price Rs. 260
 Grooming Accessories-Bamboo Classic Razor price Rs.249
 Multi Packs and Kits- Price depends on different packs starts Rs.99 to Rs.180
 Order and Shipping:

Woody Grass accepts order online and accepts payments from any Indian credit or debit
card. For smaller decorative items, the delivery time is 3-5 working days and for large
furniture, it is 10-12 days. For shopping, they have partnered with nationally established
logistics partners. It features a 2-day return policy wherein the customers can return the
products, if damaged, within 2days after delivery.

Brand Partners of Woody Grass:

Bamboo India, CHIVAR, KONBAC, kraftinn, Uravu are the brand partners of Woody
Grass.

Other Natural Materials which can be used as weaving material:

o Wicker
 Wicker pertains to the very act of weaving or also refers to products made with this
technique using any natural vine like reed, rattan, bamboo, sea grass, etc.
 Synthetic vines made from plastic and nylon is also being used a lot for weaving
wicket furniture.
 The word wicker is believed to be of Scandinavian origin, Vika which means to bend
and vikkar meaning willow.
o Water Hyacinth
 Water Hyacinth grows in the ponds and it belongs to aqua-plant family.
 It can grow in just two weeks.
 Stems are cut and dried for weaving baskets.
 This soft and light weight material can be used in various shapes, though has a short
life.
o Cane
 Cane belongs in palm tree family and internationally it is known as Rattan.
 It is delivered by peeling off the skin of Rattan vines.
 Cane is flexible materials and it can bend easily and it used for various types of weave
based products and also as string for bindings.
 It only grows in rainforest climate and it cannot be grown in farm.

Suggestion

 Raising awareness of bamboo furniture/products can be done through promotional

efforts through social-media/YouTube ads.
 Increase social media reach by posting on a regular basis and encouraging customers
to tag the social-media page.
 Can collaborate with giant e-commerce websites like Amazon and Flipkart for better
reach.
 To meet product demand, a market analysis of all items would aid in determining the
required bamboo product.
 It's also possible to diversify the product line by creating bamboo clothing and
bamboo towels.