Professional Documents
Culture Documents
This week we'll take a deeper look at media in Canada — from rules designed to protect
Canadian content to one of the greatest media minds of all time, Marshall McLuhan. The
Canadian famously proclaimed that "the medium is the message", but what exactly does that
mean? We'll explore the idea and apply it to today's reality. This week's assignment should be
completed by Sun, March 6 at 11:59 p.m.
WATCH: Ottawa's fight with Netflix reignites age-old debate — what is Cancon
and who should pay? (2019) Kaltura Video Resource
Weekly quiz/reading #6
POWERPOINT: WEEK 7 (no audio) File
"I have a dream" ... that after this week you'll have a much better grasp of rhetoric and
how it's used in speeches and everyday life. This week's assignment should be completed
by Sun, March 13 at 11:59 p.m.
EXERCISE (MUSIC VIDEO): Rhetoric and Black Lives Matter by Dax Kaltura
Video Resource
READ: The Essential Guide to Rhetoric (Read Chapter 7 only, pp 71-74) File
WATCH: How to use rhetoric to get what you want Kaltura Video Resource
Weekly quiz/reading #7
POWERPOINT: WEEK 8 (no audio) File
This week is all about representation. How are different groups of people represented in media
(or are they?) and the impact of that representation on society. This week's assignment should
be completed by Sun, March 20 at 11:59 p.m.
Weekly quiz/report #8
POWERPOINT: WEEK 9 (no audio) File
This week
This week we explore our communication from a personal perspective. We'll look first at
phenomenology, which is interested in lived experiences and strives for authenticity. Then we'll
look at how we present ourselves in public ... which may or may not be authentic. This week's
assignment must be completed by Sun, March 27 at 11:59 p.m.
READ: The Psychology of Selfies: Why We Love Taking and Viewing Photos of
Faces, by Courtney Seiter (Buffer.como) URL
Weekly quiz/report #9
POWERPOINT: Week 10 (no audio) File
March 28, Week 12: Going Digital: The rise of the Internet and the social
media shift
We'll explore the centuries-long evolution in depth this week including how the communication
cycle changed — and is continuing to change — with the advent of social media.
No quiz this week. Take time to review course materials for final test next week.
WATCH: Thin underwater cables hold the Internet Kaltura Video Resource
WATCH: Week 11 powerpoint, part 2 (social media shift) — 19.37 Kaltura Video
Resource
READ: 50 Years of the Internet: Half a century of shadow and light URL
POWERPOINT: Week 11 (no audio) File
April 4 - 10: Week 13 Social Media: The good, the bad and the ugly + Final
test (last date to complete: April 10 at 11:59 p.m.)
Social media has given activists a voice and communities a gathering place — but it's also a
wasteland of cyber-bullying, addiction and fake news.