BM2212

PERFORMANCE TASK

Instruction: Conduct an industry analysis using two (2) of the discussed methods for your assigned company
given by your instructor.
1. Below are the following tools for industry analysis:
• SWOT Matrix
• PESTEL Analysis
• Porter’s Five (5) Forces
• Ecosystem Assessment Tool

2. The following format must be followed:

• Font size: 12
• Font style: Calibri, Arial, or Times New Roman only
• Spacing: 1 Normal
• File Type: MS Word

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 BM2212

PAPER OUTLINE

Follow the suggested outline below in completing the written output:

I. Company Background
- It must include the organization's history.

II. Industry Analysis

- Use the assessment tool to show the company's present condition regarding resources,
capabilities, and competitive advantages.

Assessment Tool A.
(Insert your work here)

Assessment Tool B.
(Insert your work here)

III. Recommendation
- This part must focus on discussing how the assessment tools help a business understand market
condition - demand, supply, financial return, and competitiveness of the industry.

IV. Management Lessons Learned

- It must discuss the takeaways of each member from the research.

V. Bibliography
- This section must present all the references to accomplish the strategic management paper. The
entire paper must follow the official writing style of the American Psychological Association (APA).

- Refer to this link for APA style guidelines:

https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html

Rubric for grading:

PERFORMANCE INDICATORS POINTS
The students provided concise and complete output based on the requirement. 100
The students provided concise but incomplete output based on the requirement. 80
The students were able to submit output with incomplete details. 60
The students were able to submit output but with unrelated details. 40

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