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What is Creativity?

 It is defined as the tendency to generate or recognize ideas, alternatives, or possibilities


that may be useful in solving problems and communicating with others.
 Creativity drives us not only to create but to innovate

Types of Creativity
Arne Dietrich created a knowledge domain with four distinct processing modes:
1. Emotional
2. Cognitive 
3. Deliberate
4. Spontaneous 

Distinct types of Creativity


Deliberate and Cognitive
 People who fall under this type of category of creativity are usually proficient at research,
problem-solving, investigation, and experimentation. This type of creativity is located in
the brain’s prefrontal cortex, which is in the front part of the brain.
Deliberate and Emotional
 These types of creative people are very emotional and sensitive in nature. These
individuals prefer relatively quiet and personal time to reflect and they usually have a
habit of diary writing. 
 This type of creativity is found in the amygdala and cingulate cortex parts of the human
brain. Amygdala is responsible for human emotions whereas the cingulate cortex helps
in learning and information processing.
Spontaneous and Cognitive
 This type of creativity happens when one has the knowledge to get a particular job done,
but he requires inspiration and a hint to walk towards the right path.
 Spontaneous and cognitive creativity takes place when the conscious mind stops
working and goes to relax and the unconscious mind gets a chance to work.
Spontaneous and Emotional
 Spontaneous ideas and creativity happen when the conscious and Prefrontal brain is
resting. 
 Amygdala is responsible for all emotional types of thinking in the human brain.
 Spontaneous and emotional creativity is responsible for scientific breakthroughs, and
religious and also philosophical discoveries. This allows the enlightened person to look
at a problem or situation with a different and deeper viewpoint.

Importance of Creativity
 Helps in solving problems
 Helps improve positive emotions
 Reduces stress
 Makes you live longer

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