Professional Documents
Culture Documents
Slide 1
1) What is culture ?
A) Culture, behaviour peculiar to Homo sapiens, together with material objects used as
an integral part of this behaviour. Thus, culture includes language, ideas, beliefs, customs,
codes, institutions, tools, techniques, works of art, rituals, and ceremonies, among other
elements.
The existence and use of culture depends upon an ability possessed by humans alone. This
ability has been called variously the capacity for rational or abstract thought, but a good case
has been made for rational behaviour among subhuman animals, and the meaning of abstract
is not sufficiently explicit or precise.
2) Organizational Culture
A) Organizational culture is the sum of the values, beliefs, practices, and behaviors that
contribute to the social and psychological environment of an organization.
Social psychologist Geert Hofstede believed that while national cultures are based on deeply
held values, organizational cultures are more concerned with practices. The repetition of
those practices or behavior within a workplace help to define the organization’s culture.
4) If organization is an engine then the culture is the oil for that engine
Slide 2
A) Definition : Organizational culture — often called company culture — is defined as the
shared values, attitudes and practices that characterize an organization. It’s the personality of
your company, and it plays a large part in your employees’ overall satisfaction.
A common misconception is that core values, employee perks and the like are the cornerstone
of a strong organizational culture. In reality, your core values
should guide your organizational culture, but are by no means an exhaustive effort,
and benefit packages should be a byproduct of your deliberate work to create an enjoyable
office environment.
Types of Cultures
2) In this slide ma’am particularly spoke on the first impression of the job offer call from the
employer, she mentioned that this experience will be remembered till 5 years of your job
career. She said that the tone and voice of the resource person always plays a key role in your
interview.
SLIDE 4
1) Edgar Schien’s Model of Organizational culture
SLIDE 5
1) Ma’am spoke about a famous Peter Drucker quote that says that "culture eats strategy for
breakfast". This implies that the culture of your company always determines success
regardless of how effective your strategy may be.
When he said that culture eats strategy for breakfast, Drucker pointed out the importance of
the human factor in any company. No matter how detailed and solid your strategy is, if the
people executing it don't nurture the appropriate culture, your projects will fail.
Culture isn't about comfy chairs and happy hours at the office. Rather, it's more about the
ways your employees act in critical situations, how they manage pressure and respond to
various challenges, and how they treat partners and customers, and each other.
SLIDE 6
1) Culture change management
1. Identify gaps
2. Create core project team
3. Budget and timelines
4. Leadership buys in
5. Effective communication
6. Monitor results and follow up
Example: Cadbury’s second important response to the crisis was the implementation of the
Project Vishwas (“Project Trust”) campaign. The goal of Project Vishwas was to win back the
confidence of the consumer. Retailers and consumers were reached nationally through the
press advertisement, “Facts about Cadbury,” released in 55 publications in 11 languages. The
advertisement presented facts about Cadbury’s manufacturing and storage facilities and
highlighted corrective steps being taken by the company. Cadbury also brought in a brand
ambassador to reinforce the credibility that the company had demonstrated through its
repackaging efforts. Amitabh Bachchan, a legendary Indian film star, was chosen (at a
significant cost) because he embodied the values of Cadbury as a brand and connected with
all of India.