NAME: GRADE & SECTION:

TEACHER’S NAME: CHRISTY E. PARINASAN

Senior High School Department

S.Y. 2021-2022
2nd Semester
ENTREPRENEURSHIP Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022
Subject
vGrade Level: Quarter/Term: Date: Week: Module Number:
Classification:
12 APPLIED MIDTERM Feb. 7-14,2022 Week 7&8 4

Most Essential Learning

Topic/s Content Standard/s: Performance Standards Learning Objectives
Competencies (MELCs)
At the end of the lesson, the students can:

 Describe the unique selling

The learner demonstrates
understanding of concepts,
underlying principles, and
processes of developing a
RECOGNIZE AND business plan.
UNDERSTAND THE
MARKET
proposition and value proposition
that differentiate one’s
product/service from existing
products/services; and
The learner independently  Determine who the customers are
or with his/her classmates in terms of:
 Determine the possible
presents an acceptable a. Target market
product/s or service/s that will
meet the need;` detailed business plan. b. Customer requirement
c. Market size
 Screen the proposed
solution/s based on
viability, profitability, and
customer requirements; and
Select the best product or

Learn and
service that will meet the
market need.

understand
the sources of
NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

opportunities
for business.
 Determine
the essentials
in the
entrepreneur’s
opportunity
seeking.
 Identify
market
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

problems and
propose
potential
products or
services that
will
meet the
market needs.
 Know the
problem in
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

which a
business
opportunity
arises from.
 Identify,
screen and
propose
solutions to
meet the
problem.
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

 Select the
best product
or service
that will
meet the
market’s
need with a
consideration
of generating
profit
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

Learn and
understand
the sources of
opportunities
for business.
 Determine
the essentials
in the
entrepreneur’s
opportunity
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

seeking.
 Identify
market
problems and
propose
potential
products or
services that
will
meet the
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

market needs.
 Know the
problem in
which a
business
opportunity
arises from.
 Identify,
screen and
propose
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

solutions to
meet the
problem.
 Select the
best product
or service
that will
meet the
market’s
need with a
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

consideration
of generating
profit
Learn and
understand
the sources of
opportunities
for business.
 Determine
the essentials
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

in the
entrepreneur’s
opportunity
seeking.
 Identify
market
problems and
propose
potential
products or
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

services that
will
meet the
market needs.
 Know the
problem in
which a
business
opportunity
arises from.
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

 Identify,
screen and
propose
solutions to
meet the
problem.
 Select the
best product
or service
that will
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

meet the
market’s
need with a
consideration
of generating
profit

Values Integration:
Reference: Entrepreneurship – Grade 12
Google Classroom Code: 12G/12P/12I :
Alternative Delivery Mode
12 Stewardship:
Quarter 1 - Module 3
12 Excellence:
First Edition, 2020

TOPIC/S: RECOGNIZE AND UNDERSTAND THE MARKET

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

Let’s check first what you already know.

True or False. On the space provided before the
number, write T if the statement is
true and F if the statement is false.
_____ 1. An entrepreneur enters a business because of
its profitability.
_____ 2. New business ideas provide business
opportunities.

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

_____ 3. The entrepreneurial process starts with

identification of entrepreneurial
opportunities.
_____ 4. Not all changes in the external environment
provides business opportunities.
_____ 5. Discovery and advancement in the use of
technology are additional good
sources of business opportunities.
_____ 6. Interest and hobbies of the people are
possible good sources of
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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

entrepreneurial ideas.
_____ 7. The industry environment of the business is
under technological discovery
and advacement sources of opportunities.
_____ 8. The variables in the physical environment
include the economic forces.
_____ 9. Entrepreneurial heart flame refers to the
ability of the entrepreneur to
sense without using the five senses.

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

____ 10. Entrepreneurial mind frame permits the

entrepreneur to see things in a very
positive and optimistic light.
_____11. The business operates in the industry
environment.
____ 12. Opening a Halo – halo business during
summer season is ideal.
____ 13. Environmental scanning is conducted only
when a new business is opened.

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

____ 14. When the barriers to the competitive forces

are high, the effect to the growth
of the business is likewise high.
_____15. Entrepreneurs need not observe and
evaluate the priorities of the
government
Let’s check first what you already know. __________6. Identify and rank the uniqueness of the product or services character
True or False. On the space provided before the number, write T if the statement is is one tip for the entrepreneur on how to create an effective unique selling
true and F if the statement is false. proposition.
__________7. The Entrepreneurs will not consider the health benefits of the
__________1. Value refers to what the product does for customers that they’re consumers.
prepared to pay. __________8. Consumers have common wants and needs.
__________2. Marketing concept that was first proposed as a theory to understand __________9. The market targeting is a stage in market identification process that
the pattern in successful advertising called Unique Selling Proposition. aims to determine the set of buyers with common needs and characteristics.
__________3. In creating value proposition, entrepreneurs will consider the four (4) _________10. Identifying the unique selling proposition will not require marketing
basic elements. research.
__________4. Unique selling proposition is specific, often citing numbers or _________11. Targeting a specific market does not mean that you are excluding
percentages. people who do not fit your criteria.
__________5. The effective selling using advertising and marketing is part of value _________ 12. Demographic segmentation is the total market divided according to
proposition. geographic location.

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

_________ 13. Knowledge and awareness are variables to consider in behavioral
segmentation.
Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022
_________ 14. Service requirement is intangible thing or product not able to be touch
but feel the fulfillment.
_________ 15. Market size is like a world globe measurement.

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

DISCUSSION

Entrepreneurial Ideas
The creation of an entrepreneurial idea leads to
the identification of
entrepreneurial opportunities, which in turn results in
the opening of an entrepreneurial
venture.
Value Proposition (VP) is a business or marketing statement that summarizes why There are many competitors in the market to establish superiority to them.
a consumer should buy a company's product or use its service. This statement is Entrepreneurs should think some alternative and how it works better. An important
often used to convince a customer to purchase a particular product or service to add aspect in Value Proposition must be truthful that will establish credibility to the
a form of value to their lives. In creating Value Proposition, entrepreneurs will consumers.
consider the basic elements: Example: Potential value proposition is most common in small businesses of
 Target Customer your locality.
 Needs/opportunity
 Name of the product Aling Charing Sari-sari Store open only from 6:00 am to 6:00 pm, but Aling Charing
 Name of the enterprise/company noticed that there are customers who go nearby town to look for a convenience store

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

at around 10:00 pm to 6:00 am. She believes that this is a great opportunity for her
store to operate 24/7. In this example, proposed value proposition: “Charing Sarisari
Store, opens 24/7”.
Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022
After you understand the value proposition and the unique selling proposition, now
it’s time to understand the target market, customers requirement and market size.

The business describes sari-sari store – a basic retail store. The assurance from A. Target Market
this value proposition is because of the phrase “opens 24/7”, Aling Charing Sarisari
Store opens 24/7, which make it different from other competitors. Market Targeting is a sage in market identification process that aims to determine
Unique selling proposition (USP) refers to how you sell your product or services to the buyers with common needs and characteristics. Prospect customers are market
your customer. You will address the wants and desires of your customers. As segment that entrepreneurial venture intends to serve.
entrepreneur, you think of marketing concept that persuade your target customers. In targeting a specific market, it will exclude people even if it will not fit your
criteria. Rather, target marketing allows you to focus your marketing money and
The following questions you may ask in doing this, what the customers want? What brand message on a specific market that is more likely to buy from you than other
brand does well? What your competitor does well? markets. Product is more affordable, efficient, and effective way to reach potential
clients and generate business.
Some tips for the entrepreneur on how to create an effective unique selling
proposition to the target customers: Commonly used methods for segmenting the market are follows.
 Geographic segmentation – the total market is divided according to
 Identify and rank the uniqueness of the product or services character geographical location. Variables to consider:
 Very Specific  Climate
 Keep it short and simple (KISS)  Dominant ethnic group
As entrepreneur, present the best feature of your product or services that are  Culture
different from other competitors. Identifying the unique selling proposition requires  Density (either rural or urban)
marketing research that you will learn from the other modules. In promoting your
products or services, make sure that it is very specific and put details that emphasize
2. Demographic Segmentation – divided based consumers. Variables to consider:
the differentiator against the competitors. Keep it short and simple and think of a
 Gender
tagline that is easy to remember. Right now, the proposed unique selling proposition:
“Charing Sari-sari Store, opens 24/7”.  Age
 Income
Readers get confused between value proposition and unique selling proposition. The  Occupation
two propositions are used to differentiate the products from competitors. For  Education
example, Jollibee is known to have a Filipino taste burger. This brand has a unique  Religion
selling point because of its tagline “Langhap Sarap”  Ethnic group
 Family size
Unique Value Proposition and Value Proposition are two most famous tools used
to explain why prospect customers buy each products and services. Based on each 3. Psychological Segmentation- divided in terms for customers think and believe.
definition, we learn that USP and VP are frameworks of each business industry. The  Variables to consider:
two propositions are valuable for the entrepreneurs.  Needs and wants

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022
 Attitudes output requirement. Customer buys gadgets (phone speaker), the specification like
 Social class the loudness and clarity are the output requirements.
 Personality traits
 Knowledge and awareness C. Market Size
 Brand concept Entrepreneur’s most critical task is to calculate the market size, and the potential
 Lifestyle value that market has for their startup business. Market research will determine
entrepreneur possible customers in one locality.
4. Behavioral Segmentation- divided according to customers’ behavior pattern as
they interact with a company.
 Variables to consider:
 Perceptions
 Knowledge
 Reaction
 Benefits
 Loyalty
 Responses
B. Customer Requirements

Customer requirements are the specific characteristics that the customers need from
a product or a service.
There can be two types of customer requirements:
1. Service Requirement
2. Output Requirement

Service Requirement:
Intangible thing or product that is not able to be touched but customer can feel the
fulfillment. There are elements in service requirement like on-time delivery, service
with a smile, easy-payment etc. It includes all aspects of how a customer expect to
be treated while purchasing a product and how easy the buying process goes.
Output Requirements:
Tangible thing or things that can be seen. Characteristic specifications that a
consumer expects to be fulfilled in the product. Costumer that will avail services as a
product, then various service requirements can take the form of output requirements.
For example, if the consumer hires a multi cab, then on-time arrival becomes an
What is Market Size?
Market size is like a size of arena where the entrepreneurs will play their business. It
is the approximate number of sellers and buyers in a particular market. Companies
are interested in knowing the market size before launching a new product or service
in the area. In determining the market size, entrepreneur will conduct a strategic
marketing research from reliable sources using the following method. First step is to
estimate the potential market – approximate number of customers that will buy the
product or avail your services. Second step is to estimate the customers who
probably dislike to buy your product or avail the services. Third step is for the
entrepreneur to estimate the market share that means plotting and calculating of the

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022
competitor’s market share to determine the portion of the new venture. Market size .
become the most important if you ever need to raise funding for your business.

NOTE: WRITE YOURS ANSWER AT THE LAST PORTION OF THIS MODULE.

WHAT I HAVE LEARNED
A. Fill in the missing word in the sentences below. Write the correct word on
the line.

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

B. As an entrepreneur, you are planning to have a business. Use these

following questions as your guide.

1. What product you want to sell?

2. Apply the concept of value proposition and unique selling proposition.

3. Make a tagline for your chosen product?

4. Who is your target market?

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

RECOGNIZE AND UNDERSTAND THE MARKET

QUIZ #1 D. fruit shake stand

____5. ________________ will determine entrepreneur possible customers in one
Multiple Choice. Select the best answer. locality.
____1. What is the relationship between unique selling proposition and value A. Market design C. market research
proposition? B. Market strategy D. market size
A. a framework of each business industry ____6. The term behavioral segmentation refers to:
B. meet your competitors’ needs and wants. A. divided based on consumers
C. persuades another to exchange money for a product service’s B. divided in terms for customers think and believe.
D. connected with only one particular thing. C. divided according to geographical location.
D. divided according to customers behavior pattern as they interact with a
____2. The following variable to consider in behavioral segmentation, except. company.
A. perception ____7. What is market size?
B. brand concept A. tangible things that can be seen.
C. reaction B. Size of arena where the entrepreneur will play their business
D. benefits C. The most important part to the success of the company
E. D. another variation of segmentation marketing.
____3. What is the function of Value Proposition?
A. use to power up sales ____8. Considered favorable indicators for doing business in that particular location.
B. convince customer to purchase a particular product or services. A. structure of the segment
C. customers buying habits B. capability of the business
D. provide value to your customers C. size and growth of the segment
D. segmentation marketing
____4. Give example in promotion using Value Proposition and Unique Selling
proposition.
A. with the slogan “Langhap Sarap” ____9. Select type of customer requirement
B. ordinary sari-sari store A. service requirement C. service responsibility
C. multinational business B. service oriented D. service fulfillment

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022
Give at least 5 products being advertised or promoted on television. Evaluate each
____10. This refers to how you sell your products or services to your customer. one according to its USP, VP, and method of segmentation used, customer
A. Value proposition c. Selling proposition requirements, and who are target customers. (25 points)
B. Unique selling proposition d. Marketing concept

ACTIVITY #2

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

WRITE YOUR ANSWERS DIRECTLY

DISCOVER ACTIVITY

DEVELOPMENTAL ACTIVITY

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NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

Page | 29
NAME: GRADE & SECTION:
TEACHER’S NAME: CHRISTY E. PARINASAN

Subject: Entrepreneurship
2 ND SEM/ MIDTERM, Module Number 4, Period Covered: Feb. 7-14, 2022

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