ABSTRACT

The fish market is crucial for achieving the target efficient production system and consumer satisfaction
further an ideal market situation also require to satisfy all group of players who ar involve in the flow of
the good and services from the producer to consumers

Lucknow a capital of uttar Pradesh has vast potential of fish faunal diversity and offers
considerable scope of inland fisheries development. Aquaculture activities in rural for most of
the fisherman area . In order to establish fish faunal diversity of lucknow a preliminary,data
have been collected with the help of local fish market (Naveen fish market ,Telibag fish
market , Lulu mall fish collection,fishgallexcy) .various local fish and different water bodies of
different location have been collected .The present study showed that lucknow possesses rich
fish diversity but proper conservation measures are required to maintain sustainability and
richness of the species diversity of the distict .
INTRODUCTION
Lucknow is the capital and the largest city of the Indian state of utter Pradesh and it is also second
largest urban agglomeration in utter Pradesh . lucknow has know always been known as a multicultural
city that flourished as a north Indian culture and artistic hub ,and seat of power of Nawabs in the 18 th
and 19th centuries .Lucknow is the famous for many aspect like architecture ,music ,dance, courtly
diction pharmaceutical , technology and beautiful embroidery work known as chikankari work . the
fisheries sector is recognized as a powerfull income generator as one hand it stimulates growth of a
number of subsidiary industries and on another hand provide cheap and nutrition food . it plays an
important role in the socio-economic life of thousands of people directly or indirectly involved in it , as it
provide source of employment and income to millions of rural farmers .the growth of fish production as
weel as development of fisheries sector in terms of economy and infrastructure is highly dependence
fisheries on an efficient fish marketing system

OBJECTIVES OF THIS STUDY ARE AS FALLOW

1. To study the existing fish market system in luck now

2. To identify marketing problems that have negative impact on poor fisherman, traders and other
associated groups and recommendation for improvement of the marketing system .

3. It help in determination of price for the fish product .

4. Marketing of fish prevents glut by locating and transporting them from area of surplus to the area of
storage .this process encourages farmers to sustain and expand their.

5.Through packaging it makes fish attractive and appetizing to consumers to enhance sale .

6. In facilitates exportation of fish product to provide foreign exchange earning and conservation for the
farmar and the nation .
1.1 MARKETING SYSTEM
The study was conducted in wholesale fish market namely the Naveen Machhali
Mandiluacknowdistict in utter Pradesh . the data were collected from primary And secondary
sources .Fish production is an integral part of the marketing process of fish and fisheries
products are highly traded commodites. Fish market such kind of place where people gather for
selling and buying of fishes. Fish market is also be defined that periodical gathering of people for
buying and selling of fish or fish product . fish market system is the system through which fishes
 reach to consumers from producers (farmar) . fish consumer ar to depend on an effective fish
marketing system.
Higher city market and city or terminal market to develop fisheries sector is important to know
the fish marketing system .without developing fish market system, the fish farming communities
and fishermen will be unable to drive their benefit from aquaculture and open water fisheries

FISH MARKET CHANNEL

MARKETING INFRASTRUCTURE
Various type of problem were associated with the fish market . the main problem was recorded as
insufficient ice facilities all over the fish market and there are lack of the preservation facilities and
shortage of ice supply are in turn affects the quality of fish . the market are not satisfactory with
consideration sanitation, water supply, hygienic condition, and drainage facilities. Due to the absence of
drainage system anf the market roads are sink, thereby decrease of fish quality for lack of good stocking
system.In cities ,town and river ports city corporation and municipalties often provide infrastructure
facilities in the form of pakka roofs, tinshades ,pucca plateform, raised selling places and water
connection.

Through the initiatives of local government and market management committess however washing and
cleaning of spaces dedicated to selling fish ,and disposal of waste and residues do not meet hygienically
acceptable standerd .physical facilities need to be improved.

FISH GALAXY , AL AMBAGH

 The Fish seller are selling their fish on a cemented roof in cemented rooms but the infrastructure and
hygine was not so much appropriable . the market are not satisfactory with consideration sanitation and
,water supply , hygienic condition and drainage facilities.

LULU MALL HYPERMARKET

Lulu mll hypermarket is all set to be our new shopping destintion for grocery ,fashion , eletronicks ,
home application and fish lamb chicken. When I visited to lulu mall supermarket the infrastructure and
hygine was very good with proper ventilation .fish are preserved in ice boxes and covered by ice roof
and avoid ac room to detericration and spoilage because fish spoil faster than meet and dry fish
preserve in plastic boxes with masala powder . in this market recived fishes local and other state, cities
in large contain of ice boxes .

NAVEEN MACHHALI MANDI , DUBAGGA

 Naveen macchali mandiin dubagga ,lucknow is one of the top fish market in dubagga . this market here
seller are receivd fishes local as well as other cities or state n large contains of ice boxes with this market
provide fishes to local sellers .it is a open area market .30 to 40 shops are present in this market .

MYTHOLOGICAL IMPACT OF FISHERIES

Fish is considered as one of the God Vishnu’s first incarnation in india mythology as in –“ Mastyas
Awatara “ mention in puransa and upanisas .

In early india art, symbol and motif derived from water cosmology depicts the fish as beautiful and
attractive animal .

A Religious tradition

At the same time , fish and meat were perceived as particularly impure, soiled by the act of slaughter.
vegetarianism was practiced by the Brahmin aste and was at the top of the hierarchy of dietary regimes.

Victory of good over Evil

In a typical Bengali household , meat held a great significance in married women,s life in the ancient
times . a widow, on the other hand , had to abstain from eating fish and meat .it is believed that no
married women was allowed to leave the house without being offered fish and rice .

The shakta tradition

As per the shakta tradition , goddess durga is regarded as shakti , the death of mahisgasura who was
killed by durga maa in an epic battle , people commemorate her victory by cooking an abundance of fish
and sacrificial meat. In a number of places, animal are sacrificed and offered to the goddess in order to
please her. The meat is then distributed as Prasad .

DURGA PUJA

Durga puja is viewed as goddess durga’s coming to the maternal home along with her relatives , we
welcome maa durga to her maternal home with the traditional authentic nengali food that includes fish ,
maangsho ( meat) and sweets.

SOCIO- ECONOMIC STATUS

India fisheries sector plays an important role in the socio economic development of the country, in view
of its potential contribution to national income , nutritional security , employment opportunities, social
objective and and export earning . Fishes are the major source of animal protein providing 80% of the
animal protein intake and 7% of total protein supplies.

 To provide an overall picture of the structure, activities, and standards of living of small-scale fishing
communities and households as a background to a more in-depth analysis at a later stage.
 To compare the standards of living of small-scale fishing households to those of other comparable
socioeconomic groups (e.g., farmers), and to the national average to determine their relative
positions in the national economy and establish whether government intervention to upgrade their
position is needed.
 To identify factors that account for differences in standards of living among small-scale fishing
households themselves and between them and other socioeconomic groups so that policy
implications are arrived at and effective policies for assistance and development can be formulate
and recommended.
 among all export commodities behind garments, jute and leather. Shrimp represents 90% of these
exports

Aquaculture

Many of the problems faced by small-scale fishermen are common to small-scale fish farmers.
Aquaculture holds the promise of becoming a viable alternative to capture fisheries. Given the
increasing depletion of fish from natural resources and the rising employment and income needs of
small scale fishermen and other socioeconomic groups, aquaculture's potential contribution toward
better nutrition, additional employment, and higher incomes, also towards better utilization of marginal
lands, cannot be disregarded. The development of aquaculture may be beneficial provided
socioeconomic aspects receive due attention in planning the promotion of aquaculture. 

Socioeconomics of Coastal Aquaculture

Costal aquaculture consists mainly of brackish water , extremely favourable resources and conditions:
availability of warm temperature throughout the year, fertile pond soils, favourable water salinity levels
and cheap labour. However, these favourable resources and conditions have not been optimally used.

 The potential benefits of The brackish water aquaculture for the rural poor: particularly as an
employment option to the displaced fishermen and fishing communities of the country.
 The employment opportunities of the new shrimp farming system: especially for rural women,
in seed collection, catching fish on farms, deweeding, earth and brickwork for farm use, work in
depots and processing.
 Its role in the improvement of nutrition and socioeconomic upliftment in fish-farming
communities.
 If benefits of shrimp farming could be extended to small farmers through organizing and pooling
their resources for shrimp culture instead of leasing their land to large farmers. (At present most
of the benefits are enjoyed by large shrimp farmers who are generally city dwellers, alien to the
area, and get the land on lease from small land owners to operate large shrimp farms).
  The role of NGOs in assisting to organize small farmers for shrimp culture.

GENDER STATUS AT FISH MARKET

We are living at this era of time where we have seen progression of gender equality in almost every
sector from business to political field .women are equally participating with men in every sector but ,
there are many sector are remaining in which occurance of women are very common The socio-
economic status of market functionaries is given . It is found that fish trading is only undertaken by male
(100%), this shows women do not have significant role in fish marketing. The age of the respondents
was examined using four categories (50 years). age group 41-50 years had the highest proportion
(36.67%) of the respondents, followed by age group 21-40 years with 30%. In case of family size of
respondents it was found that the majority of respondents (93.33%) had their family size >members.
This is an indicative of heavy dependency of the people for their livelihood who involved in fish
marketing. This implies that majority of the fish marketers in selected market had higher
secondary/junior high school level of education.

GENRAL STATUS
ction is an integral part of the marketing
process of fish and fishries products are
highly
traded commodites . fish market such kind
of place where people gather for selling
and buying of
fishes . Fish market is also be defined that
a periodical gathering of people for buying
and selling of
fishorfisheriesproduct.Fishmarketingsyste
misthesystemthroughwhichfishesreachto
consumers from producers ( farmers ) .
Fish consumers are to depend on an
effective fish marketing
system . In Gwalior , fish marketing is
almost exclusively a preserve of the
private sector where the
livelihood of a large number of people are
associated with the fish production and
marketing