DETAILED LESSON PLAN IN ARTS VI

I. OBJECTIVES
At the end of the lesson the students will be able to:
1. Define Commercial Art and Logo.
2. Draw a Logo using the element of arts.
3. Identify the art elements used in commercial art.

II. CONTENT
Topic: ART ELEMENTS USED IN COMMERCIAL ART (LOGO)
Materials: Images, Chart, Pen, Manila Paper, Tape
References: K-12 MELC

III. PROCEDURE

TEACHER’S ACTIVITY STUDENT’S ACTIVITY

A. PRELIMINARY ACTIVITY
 Greetings
Good morning class. Good morning sir and classmates
 Prayer
may we all stand up and pray
“in the name of the father… Amen” “in the name of the father… Amen”
 Checking of attendance
Is there any absents today? None, sir.

B. MOTIVATION
I have here some pictures and you’re
going to tell me what is that logo.

This is? Starbucks

What shape is in the logo? Circle

And this? Mcdonalds

What color can you see? Red and green

This? penshoppe
What lines can you see in the logo? Curve and straight lines
 This one is? Crocs
What do you think is the emphasis in The crocodile
this or the one object that is more
important than the rest of the
composition in this logo?

C. PRESENTATION

COMMERCIAL ART - It is the art of

creative services, talking
about the art that is created for
commercial purposes, especially
advertising.
LOGO- a symbol or other design
adopted by an organization to
identify its products, uniform,
vehicles, etc

ART ELEMENTS

LINE- An element of art defined by a

point moving in space. Line may be
two-or three-dimensional, descriptive,
implied, or abstract.
SHAPE - An element of art that is
two-dimensional, flat, or limited to
height and width.
FORM - An element of art that is
three-dimensional and encloses
volume; includes height, width AND
depth. Form may also be free flowing
VALUE - The lightness or darkness of
tones or colors. White is the lightest
value; black is the darkest. The value
halfway between these extremes is
called middle gray.
SPACE - An element of art by which
positive and negative areas are
defined or a sense of depth achieved
in a work of art .
COLOR - An element of art made up
of three properties: hue, value, and
intensity.
• Hue: name of color
• Value: hue’s lightness and darkness
(a color’s value changes when white
or black is added)
• Intensity: quality of brightness and
purity (high intensity= color is strong
and bright; low intensity= color is faint
and dull)
TEXTURE - An element of art that
refers to the way things feel, or look
as if they might feel if touched.

now, we are going to talk about art

elements applied in commercial
art(logo)

ART ELEMENTS
 LINES
 SHAPES
 COLORS
 FORM
 VALUE
 SPACE
 TEXTURE

I will give you some examples of the

said art elements and youre going to
categorize whether which element of ART EXAMPLE:
art will it fall. ELEMENTS
LINES Straight, horizontal,Curve
ART ELEMENTS EXAMPLE:
 LINES SHAPES Rectangle, square,
 SHAPES triangle
 COLORS
 FORM COLORS Red, blue, green
 SPACE
 TEXTURE FORM Cube, sphere, cylinder
 Rectangle
SPACE Negative space, positive
 Suare
space
 Triangle
 Cube
TEXTURE Rough, smooth
 Sphere
 Cylinder
  Red
 Blue
 Green
 Straight line
 Horizontal line
 Curve lines
 Positive space
 Negative space
 Smooth
 rough
D. GROUP ACTIVITY
I will group you into four group.

Instruction:

Make a logo about:

1. Utensils
2. Car
3. Phone
4. slipper
E. GENERALIZATION
What have you learned in this lesson? about art elements applied in commercial
art (logo)
Again, what is commercial art? COMMERCIAL ART - It is the art of creative
services, talking about the art that is created
for commercial purposes, especially
advertising.
What is logo? LOGO- a symbol or other design adopted
by an organization to identify its products,
uniform, vehicles, etc
Who can give me the elements of arts  LINES
 SHAPES
 COLORS
 FORM
 VALUE
 SPACE
 TEXTURE
F. APPLICATION
With the use of elements of arts
create your own logo. the students are making a logo

IV. EVALUATION
Identify the element of arts.
1. An element of art defined by a point moving in space. Line may be two-or three-dimensional,
descriptive, implied, or abstract.
2. An element of art that is two-dimensional, flat, or limited to height and width.
3. An element of art that is three-dimensional and encloses volume
 4. The lightness or darkness of tones or colors.
5. An element of art by which positive and negative areas are defined or a sense of depth
achieved in a work of art.
6. An element of art made up of three properties: hue, value, and intensity.
7. An element of art that refers to the way things feel, or look as if they might feel if touched.

V. ASSESSMENT
Study the principle of arts. You can read in the library or search on the internet.

PREARED BY:
CEDRIX BELARMINO
BEED III