Graduate School of Business – Cairo

Master of Business Administration

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Comprehensive Exam
November 2022
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Nike: Companies Fighting Climate Change in 2023

There’s no denying the facts. Climate change is real, and it poses an existential
threat to life as we know it. the actions of publicly traded corporations are
responsible for some of humanity’s most significant environmental impacts. In
other words, the money in company’s investment profile might affect our
planet’s future more than the companies realize.

Despite a reputation for supporting fast fashion, this activewear giant is making
strides towards environmental sustainability. The company has launched
a “Move to Zero” initiative intending to reduce carbon emissions by 30% across
its entire supply chain by 2030.

According to the Nike 2019 Impact Report, Nike Air products contain at least 50%
recycled materials and divert more than 95% of otherwise waste materials from
the trash. Over 75% of all Nike products sold include some recycled materials,
and 99.9% of footwear manufacturing waste is recycled or converted into
energy. Likewise, all Nike North American operations are powered 100% on
renewable energy, with goals of extending this across the globe by 2025.

The company also has implemented the Nike Grind recycling program, where
used footwear and surplus manufacturing materials are transformed into new
shoes and apparel, running tracks, basketball courts, outdoor play equipment,
and more. Over its 25-year operation, Nike Grind has recycled 30 million pairs of
sports shoes.

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Accordingly, it is required to develop an integrated strategic plan and business

plan for Nike to achieve its goals and fighting the climate change, provided that
this plan includes - for example, but not limited to - the following aspects:

1) Vision and mission

2) The external environment assessment

3) The internal environment Assessment

4) Quadratic Analysis (SWOT / TOWS / QSPM)

5) The most important strategies that you can be used

6) Strategic objectives in the next phase

7) The internal policies to be followed to implement the proposed strategies

8) Evaluation and control mechanisms that can be used

9) Business plan includes: Marketing, financial and operational plan