COVER 

BLUE OCEAN STRATEGY

Acquire strategic thinking and leadership skills to create new market opportunities

OVERVIEW
SP Jain’s Blue Ocean Strategy training program will provide you with a comprehensive understanding of the key
concepts, frameworks and tools of Blue Ocean Strategy. It will also give you the opportunity to apply the
fundamental methodology to create and capture new market space in simulated business settings.
LEARNING OUTCOMES

 You will understand and distinguish between the Red Ocean and Blue Ocean Strategy in the context of
competitive regional/global industry
 Using relevant management and strategy tools, you will gain a deeper understanding of the competitive
landscape
 You will formulate an innovative Blue Ocean Strategy to make existing competition irrelevant and
create new market spaces
 You will demonstrate creativity and teamwork to execute effective strategies for sustainable business
outcomes
PROGRAM DURATION
18 hours (3 weekends with 6 hours of learning intervention per day)
CURRICULUM 
Our carefully crafted program content makes your learning practical, relevant and contemporary.

The topics covered include:

 Challenges in competing in the Red Ocean market

 Creating a Blue Ocean market
 Strategy, Innovation and Virality: How innovations spread
 Disruptive innovation in existing markets
 Creating sustainable advantage
 Innovation and Creativity Processes – Structured and Unstructured Approaches, Crowd Sourcing Ideas,
Lead User Method
 Designing, presenting, and launching new products and services
 Engaging in non-disruptive innovation to make existing competition irrelevant
 Sustaining growth and profitability with continuous Strategic Innovation

PROGRAM AUDIENCE 
The course is ideal for senior executives, business owners, and heads of strategy executives from mid to upper-
level management involved in developing new products and services.

Participants from various functional areas of general management, sales and marketing, finance, and business
development will benefit from the learnings.

PROGRAM FORMAT & PEDAGOGY

 You will learn through interactive expert-led sessions
  Experience engaged learning with simulations, videos, presentations and case exercises

PROGRAM FACULTY 

DR BALAKRISHNA GRANDHI

Professor of Marketing & Strategy and Dean – Global MBA & Master of Global Business, SP Jain School of
Global Management

Certified trainer in Blue Ocean Strategy and Markstrat simulations of StratX, France

Dr Balakrishna Grandhi has nearly 45 years of experience in academics and industry as a professor, consultant,
entrepreneur and practitioner across the US, Canada, Singapore, Sydney, Dubai and India.

He believes in adding value and making a difference through teaching and mentoring students, faculty, senior
managers and CXOs. He is passionate about equipping participants with ‘Stragility’ – a strategic and agile
thinking capability to grow stakeholder value in an ever-changing and uncertain business environment.

Dr Grandhi has designed and directed innovative courses for many senior managers from diverse organisations
in India and around the globe. The use of case pedagogy and rigour in his teaching has facilitated interactive
learning yielding a rich student experience.

He holds a Master in Management Sciences from Madras University, India, an MBA and a PhD in Marketing
from Carlson School of Management, USA, and is a Fellow of the Chartered Institute of Marketing, UK.

Awards & Recognitions

 Medical Data Reports Inc. Fellowship, Carlson School of Management, 1974

 Roland S Vaile Fellowship for Scholastic Performance, Carlson School of Management, 1974
 Jack L Hurley Grant, Carlson School of Management, 1975
 Doctoral Research Grant for Thesis: “Modeling Group Interaction and Choice Selection Processes in
Industrial Buying”, American Marketing Association, 1976
 Awarded ‘Outstanding Professor of the Year’ at SP Jain School of Global Management in 2013, out of
nearly 300 full-time and adjunct faculties from across the world teaching in different programs