Nhoelyn G.

Nuga

BSHM 2-8

Table of Content

I. Executive
a. Company Name
 History
b. Description
c. Vision9
d. Mission
e. Objectives
II. Market Analysis
a. Strength
b. Weaknesses
c. Opportunities
d. Threats
 Marketing Plan
Bearnadette Fruit Stand
I. BUSINESS NAME, HISTORY AND BUSINESS DESCRIPTION
The Bernadette Fruit Stand is begins with young woman named
Agapita Garcia who was born and in the province of bataan. When
she was younger, she and her siblings found it difficult to make a
living, so she decided to move there to live Father. There, she
married Bienvenido Garcia and the couple had six children. At the
time, they were extremely poor they decided to start business to
help support their need. Additionally her husband was growing
pineapple to help support their needs and they decided to turn into
a business.
It is located in Maitim 2nd East Tagaytay City, where seasonal
fruit and several fruits product from nearby farms are sold.
Additionally it might market veggies and variety of processed fruit-
based good. Although many Huge food industry have grown out of
Fruit stand enterprises, that fruit stand is a small business structure
that is typically run as and independent sale propease
proprietorship with relatively for franchise or branches of larger fruit
stand conglomerates.

MISSION, VISION AND OBJECTIVES

It aims to be a service – focused provider of premium fresh
produce; goods of great quality with guaranteed food safety, and
farmed under condition that pay respect to people and the
environment by acting with instant, order and devotion, succeed
this.
By offering the best marketing product consulting, and
logistical services, to supply as the premium fruit pulp, pure and
fresh fruit. In order to correct them to global market.
 - To supply wholesale, safe, nutritious and acceptable food to
consumers throughout the year
- To imported fruits products besides earning foreign
exchange by exporting finished or semi product.
- To provide a good quality of products
II. MARKET ANALYSIS
a. Strength
- Presence of certain market infrastructure such as concrete
market floor, fruit section, electricity.
- High quality products
- The shop located in a local community.
- The competition is not fierce, as there is not the same kind of
business nearby
b. Weaknesses
- Fruit are easily rotten and some are seasonal.
- High transportation cost
- Price will be increase or decrease
c. Opportunities
- Rising demand on nutritious fruit
- Best for the country's tropical climate
- Location provides plenty of consumers
- Easily adopt to changing market preference
- Accessible consumers and suppliers
d. Threats
- High competition within the area
- Fruit business is highly depends on whether as if there is
any change in weather it effects the production of fruits.
- Fruit is seasonable