BUSINESS PLAN

Title : Watermelon Business

Location : P-3 San mariano, San luis agusan del sur. PHIL.

Contact #: 09703942117

Vision:

My business would be like a progressive company that could produce more product
for export that every neighboring country, can also take advantage to use the product.

Mission:

To Raise my business to gain profit.

Watermelon Overview

Watermelon (citrullus lanatus) obviously gets its name because of its extremely high
water content, approximately 92% besides waters, it is full of nutrients.

Watermelon farming is very common and popular throughout the world it is

actually a highly cultivated fruit worldwide and the fruit has high demands and price in the
market in almost everywhere around the world. The watermelon is actually a plant originally
domesticated in Africa. It is the most common and highly cultivated fruit around the world
having more than a thousand of varieties.

Water melon is a scrambling and trailing vine. This is evidence from seeds in
pharaoh tombs of watermelon cultivated in ancient Egypt.

Watermelon plants grows well in favorable climate from tropical to temperate

regions worldwide. Its grown for its large edible fruit, which is berry with a hard rind and no
internal divisions and is botanically called pepo.

Product Name: Watermelon

Benefits to buyer:

The benefits of watermelon into the buyers is that watermelon is rich in amino acid
called atrolline that may help move blood through your blood pressure. Your heart also
enjoys the perks of all the lycopene watermelon contains. Studies show that it may lower
your risk of heart attacks.

How product get to market:

 We established home delivery service that are convenient to the customers.

 We also have the option to pick up directly at the farm.
 Watermelon product delivered in the marketplace through trucks or any vihicles.

Promotion of product to market:

 Offer loyal customers an exclusive preview

 Use special introductory offer
 Make use of social media to promote my business.

Market risk

KEY RISK ACTION PLAN HOW TO OVERCOME RISK

Financial risk- not having sufficient cash to Get trusted management account, invest wisely,
meet expected obligation also generating learn about diversification.
lower than expected profits.

Marketing risk- possibility that you will lose Diversify to handle concentration risk, stick to low
the market for the product or the prices impact cost names to beat liquidity risk and also go
received will be less than expected. long term for getting through volatility times.

Production risk- yields or output levels will Follow the recommended production practices and
be lower than projected. adopt risk mitigating practices such as drip
irrigation, drainage, trap crops or resistant varieties
 Risk mitigation plan:

the purpose of this is for communities to identify policies, action, and tools that will reduce
risk and possible future losses. Mitigation planning accomplishes this by developing an
understanding of the risk and vulnerabilities of the community. Setting clear goals.

BUSINESS FLOW

EVALUATE TO
PLANNING APPROVAL DETERMINE
EFEECTIVENESS

COSTING PRICING
COMMERCIALIZATION

PRODUCTION ACTIVITIES

PL
PLANTING

IRRIGATION
HARVESTING

SELLING