BUSINESS PLAN

POULTRY PARADISE FARM

LAYER PRODUCTION

Maan D. San Buenaventura

Adelyn Bayola
Robert Talagtag
 CHAPTER I

EXECUTIVE SUMMARY
Today’s agricultural sectors, including poultry farming, suffer from a lack of protein in the
population’s diet, much like the majority of developing nations. With the growing population,
this issue is getting worse and worse. The production of eggs could be increased through
aquaculture, which could be a significant source of animal protein.Engaging the keeping poultry
birds particularly the layering It is a large scale poultry farm that will help To increase the
availability of poultry product in the market. It help many people who are having a Financial
problems to their dish that they can substitute the egg for the expensive dishes that are buying
Before. This business is are able to have a high quality of goods with appordable price.
Three friends who are completing a four-year bachelor’s degree in agriculture with a major in
animal science are the joint owners of this poultry farm. The knowledge and skills they acquired
inspired them to start their own company.
PRICING STRATEGY

SIZE Unit Price

1 each Per tray (30

pcs
Small 38 g 6.00 180.00
Medium 44 g 7.00 210.00
Large 50 g 8.00 240.00
Extra large 56 g 900 270.00
Jumbo 63 g 10.00 300.00

VISSON
Offering locally produced goods with the highest specifications, standards, and quality while
observing laws and regulations around the world
MISSON
To lead the way in the poultry industry by adopting the highest levels of quality standards,
increasing production levels, and improving both the level of quality and employee satisfaction.
DESCRIPTION BUSINESS
Adelyn, Maan, and Robert are three friends who founded a poultry farm in paradise as a
partnership. They did so because of their complementary skills. The chickens are situated in
Camarines Sur’s Binanuaaanan Pili.Because of the strong smell of manure, this location is ideal
for the poultry industry. It is also far enough away to avoid disturbing nearby neighborhoods.
The area where the poultry was located is about 5 hectares in size. The store offers small,
medium, large, extra large, and jumbo sizes.They provide a store known as the “sari - sari
store,” They deliver using L 300 Vehicles, and they can supply the bakery and restaurant with
the necessary egg ingredients.
TARGET MARKET
To provide eggs of the highest quality and freshness at reasonable prices.
PROMOTIONAL STRATEGIES
Nowadays, a lot of people use social media platforms in marketing strategies. There is a
personal account for browsing. Unfortunately, they create a page for quickly identifying the
poultry industry and identifying customers who require eggs for their restaurants or other
businesses.Get in touch with the poultry farm’s proprietor And provide a good service to
encourage repeat purchases of the product. They can also recommend the product to others
when they see that there is a market for it.The available egg size an reward.We provide door-
to-door sales and retailer services, and we can create some flyers.Providing discounts to the
first 5 purchasers.
PRODUCTION PLAN
We need to find a partnership for our company in order to easily sell it to them and the market
because our business is in the poultry industry and we are concentrating on egg production.
Since we already have laying farms and layering chickens that are 45 days old, we can layer
every chicken to layer its own eggs in those poultry houses, and then we can sell the eggs to the
market, the egg industry, and customers all over the world.
Place or distribution channel

The sale and distribution channel of our business in our own building shop for the convenience
of the customer.We can also contact us on social media and follow for more injuries in our
page.Delivery also available if pick up for mass order are not possible.

PROCESS FLOW DIAGRAM

 PLANNING

BUYING BUDGETING
ESTABLISHMENT

PRODUCTION
RESOURCES AND STAFF

SELLING

PRODUCTION SCHEDULE
ACTIVITIES MONDA TUESDA WEDNESDA THURSDA FRIDA SATURDA SUNDA
Y Y Y Y Y Y Y
Laying 45 ✓ ✓ ✓ ✓ ✓
days
Laying 45 ✓ ✓ ✓ ✓ ✓ ✓ ✓
days in the
house of
poultry
Feeding ✓ ✓ ✓ ✓ ✓ ✓ ✓
the
chicken
Collecting ✓ ✓ ✓ ✓ ✓ ✓ ✓
the eggs
Transferrin ✓ ✓ ✓ ✓ ✓ ✓ ✓
g eggs in
the
storage
room
Packing ✓ ✓ ✓ ✓
eggs
Delivering ✓ ✓ ✓
egg in the
market or
retailers

DIRECT LABOR REQUIREMENTS

Personnel Designation Number of Personnel Salary per month

Manager 1 15,000.00
Assistant Manager 1 12,000.00
Staff 2 10,000.00
Workers 4 10,5000.00

PLANT MACHINERY AND EQUIPMENT

 Machine/Equipment Quantity Price Sources
Housing 1 10,000.00 Community
Incubator 1 3,300.00 Naga City
Feeders 4 5,000.00 Community
Water pot 4 5,000.00 Community

Heather 2 14,000 PILI

Egg tray 10 1,750.00 Market

PLANT LOCATION

Site Shop
Site of poultry house site of shop
 The poultry house
THE BUILDING AND FACILITIES
Building materials like nipa and bamboo are used in the
facilities. Etc. The poultry house and the shop are both in zone
7 BINANUAANAN NORTE PILI CAMARINES SUR, and they are each 5
meters apart. The shop was constructed using the same raw
materials as the poultry house.

WASTE DISPOSAL
Poultry manure as organic fertilizer

• Poultry manure applications increase the moisture holding

capacity of the soil
• Improve lateral water movement, improves irrigation efficiency
and decreases drought
• Improve soil retention and uptake of plant nutrients.
 • Increase the number and diversity of soil microorganisms.

Pond disposal

• Fresh poultry manure may be flushed into an open, shallow pond.

• Bacterial action reduces the waste material to a smaller
volume.
• Bacterial growth occurs only during the warm months, the use of
ponds is seasonal.
• The resulting solution may be spread in its liquid state on
farmland.
• Aerobic action produces little odour as the sludge builds up,
anaerobic activity takes place and odours may be pronounced.
HATCHERY WASTE DISPOSAL

• Solid hatchery waste comprises empty shells, infertile eggs,

dead embryos, late hatchings and dead chickens and a viscous
liquid from eggs and decaying tissue.
• Wastewater comes from water used to wash down incubators,
hatchers and chick handling areas.
• Traditional disposal methods for solid hatchery waste include
land fill, composting, rendering, and incineration.
DEAD BIRD DISPOSAL

a. Burying

• Disposal of birds for small farms that cannot construct an

incinerator.
• Deep hole may be dug and carcasses buried deeply to prevent
worms from carrying infections from the carcass to the surface of
the ground
 • Deep narrow trench can also be used

CHAPTER II

This chapter includes crucial details on the marketing strategy

and plan of the business. Market segmentation, target market
segmentation strategy, market demands, and industry developments,
market expansion, important clients, rivalry, competitive
advantage, and marketing approach.

Market Segmentation
To target and cater to every customer might be unrealistic for a
certain type of business. hence, market when marketing a product,
segmentation is used. In order to properly have an market
penetration. Small family systems that provide livelihoods and
serve local or niche markets to large-scale industrialized
companies are all forms of poultry farming. The former are
typically low production and sell their products through
unofficial trading networks, whereas the later typically feed
into integrated value chains. One of the types of market
segmentation is the psychographic segmentation which the company
will use. Poultry can divide the market by their interests,
hobbies, personality traits, life goals, values, beliefs, and
lifestyles.

Target Market Segment Strategies

In order to narrow its target market, Poultry Paradise Farm uses
one market segmentation. The poultry has a single-segment
strategy that focuses on one market segmentation to serve its
customers. The marketing strategies that will be employed in the
poultry industry are specifically designed to draw in the target
market, which is comprised of consumers who purchase eggs. The
single-segment strategy will result in higher markup rates due to
lower advertising costs. Furthermore, Our Poultry can focus its
resources on the selected production market because the poultry
aims to meet the needs of a specifically targeted type of
customer.
Market Needs
The business’s products will be provided by Poultry Paradise
Farm, owned by Second Year College students from Central Bicol
State University of Agriculture. Through the use of social media
outlets to advertise and approach the business, and the company
expects to customer demand in the market. This is required to
demonstrate that the business is knowledgeable to conduct
business. The business would provide reasonably priced products,
which would be advantageous. Due to the fact that there would
only be a finite amount of resources created. Additionally, the
business will concentrate on product production in order to judge
better results. Additionally, if market demand increases in the
future, the company must produce products for the market.

Competition
For companies of any size, competition is a necessary component
of the business world. Not at all competition isn't always about
ferocious rivalry or evilness; in fact, it can be a useful tool
for expanding and enhancing the company. It is crucial for
businesses, particularly those working into compete in the free
market by offering consumers high-quality products at reduced
prices. Without rivals, the market would be less competitive, and
products and services firms wouldn't be motivated to pursue
higher standards if they sold products of lower quality but at
higher prices. Innovation and advancements would not be possible
without excellence in order to operate as efficiently as possible
pursued Some of these lead to a market with pricey but poor
offers having good. Despite commercial competition, consumer
purchasing power is preserved. In total, it provides
opportunities for individuals and would-be business owners to
enter the market.

Competitive Advantge
A poultry product must be competitive in order to succeed in a
market with many rivals. A feature that makes it stand out from
rivals and allows it to stand out in the market. In order to
achieve its goals, objectives, and expansion, the poultry must
first establish an edge. If the advantage works as intended, the
business might experience an uptick in sales and revenue as well
as a rise in client loyalty and product variety.
To stay competitive, Poultry Paradise Farm will leverage product
and service distinction. Edge since these tactics are the most
successful and appropriate for the company. Starting with product
advantage, CBSUA Poultry Farm offers a variety of high-quality
eggs, even though the poultry industry generally offers similar
products to those of its rivals. Poultry Paradise Farm can
provide premium, sustainable products.
This is where the poultry will benefit the most in terms of
service. because the since the company will only be getting
started and there aren't any repeat customers yet, responsiveness
and customer service will be excellent. The number of employees
tasked with handling transactions and customer inquiries is
sufficient to give potential customers who contact the business
via its various social media accounts a prompt response.
To sum up, the business benefits when the advantages are
appropriately utilized and preserved can anticipate extraordinary
outcomes in the areas of revenue, profitability, client
expansion, and brand loyalty as well as potential commercial
growth.

CHAPTER IV
OPERATIONAL PLAN

A. Production/Manufacturing Process
Creating order forms that will be uploaded on the social media
accounts handled by the marketing committee where orders will
be placed and received.
Receiving orders of the needed materials for the production
process
Oversee the social media accounts and receive orders from the
costumers
Receiving orders from the costumers
Putting products to the egg tray

Delivering the products to the customers

Receiving the payment to the costumers
 B. Location
The Poultry Paradise Farm located at Binanuanan North Pili
Camarines Sur. The Business owner create a social media
which will serve as the medium show casing the products and
communicating to the costumers.

CHAPTER V
ORGANIZATIONAL PLAN
This chapter includes the type of business organization,
structure of business organization, and roles.

A. Type of Business Organization

Poultry Paradise Farm has a partnership form of business
organization under the manufacturing industry wherein the owners
invested their own time, trust, and capital in the business
Moreover, the owners desired to be in partnership to be able to
widen the capacities of the business and to share the profit
earned equally.
The Chart Bellow shows the Poultry Paradise Farm structures and
position of each member
B. Structure of Business Organization

Talagtag, Robert
Owner

San Buanaventura, Maan D.

 Owner

Bayola, Adelyn
Ass. Manager

STAFF STAFF

WORKER WORKER WORKER

WORKER
 C. Management and Role
OWNER
Are responsible for the growth, stability, direction and daily
operation of the business. Additional job duties for a typical
business owner include: Meeting with service vendors or product
suppliers to facilitate delivery. Make buying trips to purchase
inventory.

MANAGER
Responsible for overseeing the daily business operations. He/she
is also responsible for developing and implementing growth
strategies including advertisements and production. He/she should
help the marketing team to research and identify growth
opportunities especially now that the interaction between the
shop and consumers is limited through internet means. He/she
should manage and guide the assistants and team members, as well
as appoint each to a certain task. He/she should evaluate the
performance and productivity of each committee to make sure that
everything will fall in line and the planned objectives will be
attained. It is also the responsibility of the general manager to
make sure of the improvement of the sales, and analyzing
accounting and financial data. With all the stated
responsibilities of a general manager, he/she must have good
knowledge of different business functions specifically in
marketing, finance, production and designing, and operating
transactions given the current situation. He/she must at least
have 2 years of experience with this position, and has strong
leadership skills to escort each committee to the right path.
Furthermore, he/she must have great communication and
interpersonal skills when it comes to meeting with the members of
the company. Lastly, he/she must be organized and keen to details
to make sure that there would not be any loopholes in the
business.
ASSISTANT MANAGER
Helps the general manager with his/her responsibilities including
overseeing, coordinating, planning, and directing the whole
business operation. Due to the large scope responsibilities of
the general manager, he/she shall be there to help with human
resources and manage the daily operation of the business.
Furthermore, he/she is also responsible for making weekly
schedules and making sure that everything in the business runs
fluidly. An assistant manager must have excellent leadership
skills, organizational skills, and decision-making skills to be
able to help the general manager in overseeing the whole business
and its daily operation. He/she must also be approachable to
every member and can do multitasking especially when the business
gets busy. Lastly, he/she must be responsible and has time
management.

STAFF
They are the ones who contribute effectively towards the
successful functioning of an organization. They strive hard to
deliver their level best and achieve the assigned targets within
the stipulated time frame. The employees play an important role
in deciding the culture of the workplace.

WORKERS

As a worker, you must take reasonable care to protect your own

health and safety, as well as the health and safety of other
people who may be affected by your acts or omissions at work.
Start up cost

Start up expenses
Chicken 90,000.00

Permit 20,000.00

Construction Cost 10,000.00

Land 50,000.00

Working Capital 10,500.00

Pre-Opening Expenses 20,000.00

Contigency 10,000.00

TOTAL EXPENSES 210,500.00

Start up Asset 36,650.00

Property Plant Equipment Machinery 3,330.00

Transportation 150,000.00

Total Asset 189,950.00

 Total start -up Expenses 189,950.00

Total start up Asset 210,500.00

Proform Profit Loss

Revenue Year 1 Year 2 Year 3

Sale: 700,000.00 630,00 567,000

Cost of Goods 438,000.00 394,200 354,780

Gross Profit 230, 300.00 207,270 186,543

Accounting Legal 5,000.00 4,500 4,050

Bad debt 20,000.00 18,000 16,200

Insurance 10,000.00 9,000 8,100

Market 10,000.00 9,000 8,100

Permit and license 3,000.00 3,7000 2,430

Depreciation 50,000.00 45,000 40,500

Salaries 100,000.00 90,000 81,000

Total Expenses 200,000.00 180,000 162,000

 Net Profit 250,000.00 225,000 202,500

Balance Sheet

Cash from operation

Cash sale 500,000.00 700,000.00 990,000.00

Cash from receivable 200,000.00 230,000.00 300,000.00

Subtotal cash from 690,000.00 870,000.00 900,000.00

operation
Additional cash 220,000.00 160,000.00 300,000.00
receive

Sub total cash 1,412,000.00 1,960,000.00 2,490,000.00

receive
Expenditure 290,000.00 250,000.00 240,000.00

Expenditure from 190,000.00 280,000.00 390,000.00

operation
Good expenses 480,000.00 530,000.00 630,000.00
Subtotal spent on
operation
Additional cash spent
Load payment 300,000.00 300,000.00 300,000.00

Sub payment 300,000.00 300,000.00 300,000.00

Sub expenditure 780,000.00 830,000.00 930,000.00

Net cash balance 230,000.00 380,000.00 690,000.00

 Cash balance 230,000.00 380,000.00 690,000.00

Balance Sheet

Year 1 Year 2 Year 3

Asset

Current asset

Cash 1,500,000.00 1,600,000.00 290,000.00

Account 1,000,000.00 1,100,000.00 1,200,000.00

receivable

Less allowance 110,000.00 100,000.00 90,000.00

for bad debts
Inventory 790,000.00 870,000.00 730,000.00

Other Current 30,000.00 300,000.00 1,400,000.00

Asset
Other current 2,080,000.0 2,80,000.00 300,000.00
asset

Totao Current 1,400,000.00 1,400,000.00 2,610,000.00

Non-current
asset
Long term asset 1,400,00.00 1,400,000.00 1,400,000.00

Accumulated 200,000.00 1,7000,000.00 400,000.00

depreciation

Total non- 1,600,000.00 10,000,000.0 1,800,000.00

current asset

Total asset
Liabilities and 8,200,000.00 10,000,000.00
equity 11,000,000.00