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  • CPM Project Final

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    Jaweria Rasool
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    This competitive profile matrix compares three competitors - makeupcityshop.com, cozmetica.pk, and makeupstash.pk - across nine marketing criteria including reputation, image, website quality, advertisement channels, pricing, product range, speed of delivery, and customer service. Makeupcityshop.com has the highest reputation and image but medium website quality and pricing, while cozmetica.pk has a low reputation but high website quality and speed of delivery, and makeupstash.pk has medium ratings across most criteria except for high pricing and speed of delivery but low customer service.

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    This competitive profile matrix compares three competitors - makeupcityshop.com, cozmetica.pk, and makeupstash.pk - across nine marketing criteria including reputation, image, website quality, advertisement channels, pricing, product range, speed of delivery, and customer service. Makeupcityshop.com has the highest reputation and image but medium website quality and pricing, while cozmetica.pk has a low reputation but high website quality and speed of delivery, and makeupstash.pk has medium ratings across most criteria except for high pricing and speed of delivery but low customer service.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views2 pages

    CPM Project Final

    Uploaded by

    Jaweria Rasool
    This competitive profile matrix compares three competitors - makeupcityshop.com, cozmetica.pk, and makeupstash.pk - across nine marketing criteria including reputation, image, website quality, advertisement channels, pricing, product range, speed of delivery, and customer service. Makeupcityshop.com has the highest reputation and image but medium website quality and pricing, while cozmetica.pk has a low reputation but high website quality and speed of delivery, and makeupstash.pk has medium ratings across most criteria except for high pricing and speed of delivery but low customer service.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 2

    Competitive Profile Matrix

    COMPETITOR #1 COMPETITOR #2
    MARKETING CRITERIA
    makeupcityshop.com cozmetica.pk

    Reputation High Low

    Image High Low

    Website Quality Medium High

    Advertisement Channels High Low

    Pricing Medium Medium

    Product Range Medium Medium

    Speed of Delivery Medium High

    Customer Service Medium Low


    COMPETITOR #3
    makeupstash.pk

    Medium

    Medium

    Medium

    Low

    High

    High

    Low

    Medium

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